Title: Ipsos Survey
1Ipsos Survey
- A study of the Business Section of the Your
Europe Portal.
2Table of Content
- Objectives Methodology of the Survey
- Audience Archetypal User
- Topics Existing New
- Sectors of Interest
- Countries Languages of choice
- Awareness, Relevance and Use of the Portal
- Information Channels Modalities
- Conclusions
31. Objectives Methodology of the Survey
- Objectives
- Contact 1800 companies in the 27 EU Member States
- Create a potential user/audience profile
- Find out concrete fields of interests
- Understand communication behaviour
- Assess the current awareness of the portal.
41. Objectives Methodology of the Survey
- Methodology
- Kompas Database Online Access Panel
- Cati To web Approach
- 15215 Contacted
- 5918 Recruited
- 2181 Connected
52. Audience Archetypal User
NMS10 M63 W37 EU15 M69 W31
- Audience
- Average 42,4 years old
- 66 Men gtlt 34 Women
- Company size Very Small 37, Small 28, Medium
21, Large 14 - In Country side 73
- Near a border 80
- Already carrying out business abroad 59
- Sectors Services 51, Industry 28, Trade 21
62. Audience Archetypal User
NMS10Age 40,46 EU15 Age 43,74
- 42,4 years old Man
- From Small Company
- Established in the countryside
- Near a border
- Already carrying out business abroad
- In Services Sector
?
73. Topics Existing New
- Existing Topics
- Not very clear for many respondents.
- Ranking of existing topics
- Access to Finance 68 (NMS10 67,17 - EU15
61,67) - Start a Business 54 (NMS10 38,92 - EU15
58,73) - Market information 50 (NMS10 59,83 - EU15
50,47) - Funding / Bank Loans 45
- Buy a Business 45
83. Topics Existing New
Business Collaboration NMS10 94,58 EU15
78,73
- New Proposed Topics
- Business Collaboration 84
- Labour Market 82
- Information for Cross-border service providers
78 - Training and Education for businesses 75
- Suggested
- Topics
- Taxation
- Comparisons Between Countries
- Business Collaboration
- Recruitment
- Import / Export
93. Topics Existing New
One-stop ShopNMS1077 EU15 75
- Cross Border Services
- (Concrete information about how the so called
Services Directive will be implemented by
December 2009) - One-stop-shop and online services for completing
all formalities in each EU Country 75 - Personal advice/Contact information for cross
border services 74
Personal Advice NMS1078 EU15 72
104. Sectors of Interest
Wholesale NMS10 50,25 EU15 35,20
- Most Important Sectors
- Wholesale and retail trade 37
- Transport, Storage and logistics 27
- Tourism and wellness 22
- Informatics technologies 21
- Business Consulting 20
- Other Sectors 17
Transport NMS10 26 EU15 28,67
Tourism NMS10 17,17 EU15 20,87
115. Countries Languages of choice
- Countries of choice for doing business abroad
- EU15 Countries
- Germany 38, France 29, Italy 27, Spain UK
26. - Neighbouring Country (examples)
- Belgium with Luxembourg, Netherland, France
- Denmark with Germany, Sweden
- Czech Republic with Hungary, Slovakia
- Latvia with Sweden, Estonia, Lithuania
125. Countries Languages of choice
- Languages of choice for doing business abroad
- English 72 are happy to use English (Followed
by 37 German) - National Language Many respondents chose their
own language. - Neighbouring Country Language Hungary chose
Romanian, Bulgaria opted for Greek and vice
versa, Portugal and Italy chose Spanish etc...
136. Awareness, Relevance and Use of the Portal
- Awareness Use of the Portal
- Aware 7 - User 2 - Non-User 93
- Cross Border info is
- Exists easy to find 17
- Exists but hard to find 62
- Info not available 21
- Relevance of Portal
- Important 64
- Practical 41
- Not practical 32
- Dont know 27
147. Information Channels Modalities
- Looking for information
- Google 59
- Chamber of Commerce 38
- Country Embassy Abroad 27
- European Business Networks 26
- EU Brochures, Leaflets, publications, Poster 24
- Go directly to EUROPA 19
- Go directly to Your Europe Business 11
157. Information Channels Modalities
- Receiving Information
- Email 73
- Postal Mail 23
- Seminar, Events 19
- Website Widgets 17
- Dont Know 10
- Other 2
168. Conclusions
- Profile
- Young male business professionals working in the
Services sector, established near a border, with
most probably experience in cross border
activities. - Existing Topics
- Relevant but not always clear
- Higher interest in Access to Finance, Starting a
Business, Market Information, Taxation.
178. Conclusions
- New Topics
- High Interest in Business collaboration and
Labour market. - Services Directive One-stop-shops and public
online services and Personal advice/contact
information. - Suggestions Taxation, Comparisons Between
Countries, Business Collaboration, Recruitment,
Import / Export. - Sectors
- High interest in Wholesale and retail trade,
Transport, Storage and logistics, Tourism and
wellness (and other...).
188. Conclusions
- Countries
- EU15 countries (Especially Germany)
- Neighbouring country
- Languages
- National Language
- English
- Language of a neighbouring country
198. Conclusions
- Portal Awareness, relevance and Use
- Relevant but low awareness and use
- Not always practical
- On the whole, information is judged as hard to
find - Information Channels and Modalities
- Internet (Google, Email, Widgets etc...)
- Chambers of Commerce
- EU Publications and brochures.
- Frequency for receiving information monthly to
weekly.
20Thank you.