6th Barometer Ipsos Europ Assistance

1

• 6th Barometer Ipsos Europ Assistance
• European holidaymaker's intentions
• and causes for concern
• Paris April 25, 2006

2

Methodology

• Survey conducted among 3.535 persons in Europe,
  interviewed by telephone, in respondents' homes,
  from March 3rd, 2006 to March 22nd, 2006
• Target general public, aged 18 and more,
  selected by quotas (sex, age, region and town
  size)
• Number of interviews per country
• France 530
• United Kingdom 502
• Germany 501
• Spain 501
• Italy 501
• Belgium 500
• Austria 500

3

• Intentions to go on holiday in the summer 2006

4
Departure intentions in the summer 2006 (all)
Question Do you intend going on holiday this
summer, that is to say between June and September
included? To all (3.535 respondents)
Yes, and you intend going away more than once
Yes, and you intend taking your holidays in one
go
No
Dk
3
17
37
2005 61 said "yes", from which 19 more than
once
43
5
Departure intentions in the summer 2006 (per
country)
Focus Departure intentions in the summer
according to the nationality
6

• Length of summer holidays

7
Total length of summer holidays (all)
Question In total, how long are you planning to
be away on holiday this summer ? To respondents
who intend going on holiday during the summer
2006 (60 of the sample)
Multiple answers
8
Total length of summer holidays (per country)
Focus Length of summer holidays according to
the nationality
9

• The ideal summer holidays

10
The ideal summer holidays (all)
Question When you imagine what would be for you
the ideal summer holidays in 2006, what would you
most feel like doing? To all
Total Rest 61 (62 in 2005) Total Discovery
37 (35 in 2005)
Multiple answers
11
The ideal summer holidays (per country)
Focus Ideal summer holidays according to the
nationality
12
The ideal summer holidays (per country)
Focus Ideal summer holidays according to the
nationality
13

• Destination of summer holidays

14
Which destinations ? (all)
Question Where are you thinking of going for
your holidays this summer? To respondents who
intend going on holiday during the summer 2006
(60 of the sample)
Europe 81
North America 4
Asia Pacific 3
Your own country 47
Middle East 1
South America/ Caribbean 3
Africa 4
Don't know yet 1
Multiple answers
15
Which destinations ? (per country)
Focus Destination according to the nationality
16

• The types of vacation favoured

17
The types of vacation favoured (all)
Question For your summer holidays, do you
intend spending them primarily To respondents
who intend going on holiday during the summer
2006 (60 of the sample)
Multiple answers
18
The types of vacation favoured (per country)
Focus Types of vacation favoured according to
the nationality
19

• The type of holidays

20
The type of holidays (all)
Question What kind of holiday programme do you
intend using for your 2006 summer holidays? To
respondents who intend going on holiday during
the summer 2006 (60 of the sample)
Multiple answers
21
The type of holidays (per country)
Focus Type of holidays according to the
nationality
22

• The factors of choice

23
The importance of the different factors (all)
Total  vital important 
Question For each of the following factors,
tell me whether it will play a vital role, an
important but not vital role, or a secondary role
in your choice of destination To respondents
who intend going on holiday during the summer
2006 (60 of the sample)
80
2005 78
81
2005 80
65
2005 62
73
2005 74
74
2005 75
70
2005 69
54
2005 54
53
2005 55
50
2005 52
24
The importance of the different factors (per
country)
Focus Importance of factors according to the
nationality. Answer  vital 
25
Limportance des différents facteurs de choix
(par pays)
The importance of the different factors (per
country)
Answer "Vital"
26

• The impact of the news
• on the holidays

27
The Football World Cup (all)
Question Will the Football World Cup, that will
take place in June 2006 in Germany, have an
influence To respondents who intend going on
holiday during the summer 2006 (60 of the sample)
TOTAL YES 
14
10
28
The Football World Cup (per country)
Focus Influence of the Football World Cup in
June 2006 according to the nationality. Total
 Yes 
29
The epidemics (all)
Question For each of the following events,
could you tell me if it will have an essential
influence, a important but not essential
influence, or a secondary influence in the choice
of the place where you will spend your holidays ?
To respondents who intend going on holiday
during the summer 2006 (60 of the sample)
TOTAL ESSENTIAL IMPORTANT
41
30
The epidemics (per country)
Focus The influence of epidemics according to
the nationality. Answers "Essential"
31

• The preparation of summer holidays

32
The moment of the choice (all)
Question Which of the following two situations
do you feel closest to? To respondents who
intend going on holiday during the summer 2006
(60 of the sample)
2005
33
The moment of the choice (per country)
Focus Moment of choice according to the
nationality
34

• The methods of buying

35
The methods of buying (all)
Question How do you intend booking (plane,
train, hotel, clubs)? To respondents who intend
going on holiday during the summer 2006 (60 of
the sample)
Multiple answers
36
The methods of buying (per country)
Focus Means of booking used according to the
nationality
37

• Focus practices on the internet

Self-administered survey, conducted among 8 203
people aged 18 and more, from March 20th to April
2nd 2006, on Europ Assistance websites, and
websites specialised in tourism. Those results
are only representative of the persons who went
on those websites, not of the French population.
38
Practices on the internet (all)
Question We are now going to talk more
precisely about your usages of the net for
holidays. Personally, do you happen to go on
the net to inquire about To French web users (8
203 respondents)
Total  Yes 
39
Purchases on the internet (all)
Question And on the net, do you happen to buy
. To French web users (8 203 respondents)
Total  Yes 
40
The priorities of web users (all)
Question And for each of the following factors,
would you say that it is essential, important but
not essential, or secondary, in your approach on
the net ?To web users inquiring or buying on the
internet (96 of the sample)
Total  Essential Important 
41

• The budget

42
The budget allocated to summer holidays (all)
Question What is the total budget you intend
allocating to your 2006 summer holidays (when you
add up transport, accommodation, food, leisure
activities, etc) ? To respondents who intend
going on holiday during the summer 2006 (60 of
the sample)
AVERAGE BUDGET 2 235
43
The budget allocated to summer holidays (per
country)
Focus Budget according to the nationality
Reference French Assemblée Nationale
44
The budget allocated to summer holidays
(according to the number of people in the
household)
5 and more
4
Number of people in the household
3
2
1
Average budget
1700
1900
2100
2300
2500
1500
45

• A multiplicity of risks perceived

46
The concerns (all)
Question Here is a list of incidents that can
occur during ones holidays. For each one of
them, tell me whether it is something that
worries you personally a great deal, somewhat,
not really or not at all on leaving for your
holidays. To respondents who intend going on
holiday during the summer 2006 (60 of the sample)
Total  worried 
47
The concerns (per country)
Focus Concern according to the nationality.
Total  worries a great deal 
48

• But a general feeling of not being covered for
  a number of risks

49
The cover of risks (all)
Question When you go on holiday, are you
usually covered by an insurance or assistance
policy for the following risks? To respondents
who intend going on holiday during the summer
2006 (60 of the sample)
Total concerned
Total covered
50
Concerns vs feeling of being covered (all)
51
The means to take out an insurance (all)
Question In general, by what means do you take
out those insurance or assistance policies when
going on holiday ? To respondents who intend
going on holiday during the summer 2006, and who
have taken out an insurance or assistance policy
(51 of the sample)
Multiple answers
52
The means to take out an insurance (per country)
Focus Means to take out an insurance according
to the nationality
53

• Thank you