How to be a Persuasive Leader

1
How to be A PERSUASIVE LEADER
2
The best leaders have technical competence in
their industry along with emotional intelligence
and a gift for persuasiveness.
3
We constantly laud CEO's for their ability to
make tough decisions under pressure, especially
when it comes to products and design.
4
But do we hear much about a CEOs ability to be
persuasive? Not much. Being persuasive is
absolutely critical, especially for small
businesses.
5
Small businesses are looking to make connections
early on, and the failure to do so can make or
break the business.
6
That is why it is important for leaders to learn
how to be persuasive and when to apply those
tools.
7
UNDERSTAND YOUR TARGET AUDIENCE
8
In order to persuade an individual or a group,
you have to know
- What makes them tick ?
- What are they interested in ?
- What do they dislike ?
- What kinds of arguments have persuaded them in
the past ?
9
Doing this kind of research on customer segments
is common thing, because businesses need to know
how to reach their target audience and be
convincing.
10
BUILDING CREDIBILITY
11
It is one thing to understand your target
audience, but it is another thing to build
credibility with them.
12
Building credibility looks different for each
business, but generally, it is about learning how
to look, feel, and sound authentic to your target
audience.
13
If your target audience is seniors, you wouldnt
try to reach them via social media if your
target audience is young people, you wouldnt try
to reach them through a newspaper ad.
14
CONNECTING EMOTIONALLY
15
Creating an emotional connection is a great way
to become persuasive.
16
This comes through the development of a narrative
and a story-line about your company and your
brand like

• How do you want other people to view your company?

• How are you going to get that story out there to
  your audience?

- Why should your prospective customers feel
emotionally invested in your business and its
success?
17
For an example, a health-friendly food store that
focuses on good environmental practices crafting
a narrative that appeals to vegan and vegetarian
consumers.
18
You can learn to be persuasive, just like you can
learn any other skill as it isnt something that
is innate, you arent born with the ability to
persuade others.
19
A great leader can persuade talented people to
join their company as employees and they can
persuade prospective customers to become repeat
buyers.
20
And they can persuade the skeptical news media
that their products actually work and are of
significant value to the public.
21
Persuasion is a powerful tool, and leaders that
wield it responsibly tend to find a greater level
of success.
22
THANK YOU
www.reginafasold.com