Persuasive Campaign

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Persuasive Campaign

• The Tragedy of Julius Caesar

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• Friends, Romans, countrymen, and women, lend me
  your ears! Though advancement in time travel,
  Roman leaders have traveled and settled in our
  community of Brandon. Now the following the
  candidates are running for mayor of our city
  Brutus, Caesar (hes ALIVEagain), Antony, and
  Cassius.

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Assignment SpeechSummative Grade

• Choose a candidate to support. Your candidate
  needs you to be his campaign manager (you are NOT
  the character). Its your job to speak on behalf
  of your candidate and persuade your audience to
  vote for your candidate by crafting a persuasive
  speech using TEXTUAL EVIDENCE from the play.

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Introduction Hook (15 Points)

• Provide the name of your candidate and a concise
  reason WHY he should be major (ethos/pathos)
• Establish your candidates credibility (ethos)

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Body 50 Points

• Reason WHY you support your candidate (logos)
• Provide at least two textual evidence to
  reference candidates positive traits
• Each strength must have solid concrete
  (objective) from the play proving your support
• Include page
• Provide analysis of the text what the text
  means)

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Body - Continued

• Real-world connection (logos and pathos)
• Explain what your candidate will do to make
  Brandon a better community
• Acknowledge your candidates weakness(es) and
  explain WHY it would not be a concern (COUNTER
  ATTACK!)
• Example Brutus may appear naïve and gullible,
  but in Act II, but really

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Body - Continued

• Explain WHY the other candidates would be poor
  choices for mayor
• Must use textual evidence with page (what the
  texts says)
• Provide analysis of the text (what the text means)

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Conclusion 15 points

• Provide a memorable, catchy ending, such as a
  play on words, parallelism, idiom, repetition,
  rhyme, etc.
• Include a call to action to your audience

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Procedure 20 Points

• Your speech should be 90-120 seconds in length
  (practice your speech and time it!)
• You will make reasonable eye contact
• You will strive for a confident and professional
  demeanor
• You WILL wear toga attire
• Wear a toga (OVER your school clothes) optional
  Roman hairdo/laurel wreath
• You will come to class dressed in this attire!
  NO dressing during class.

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Reminder

• You are making the speech on behalf of your
  candidate, but you are NOT the candidate rather,
  you are the friend of the candidates, and you
  are speaking on his behalf.

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Assignment AdvertisementsFormative Grade

• In addition to your speech, you will create
  campaign advertisements in the form of social
  media ad (Twitter) and a computer-generated ad.

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Other grades 2 Formatives

• You will create an outline that follows the
  requirements 1 Formative Grade
• You will also create notecards based on the
  outline 1 Formative Grade
• You must turn your notecards of speech, which
  should follow the requirements of the outline
  IMMEDIATELY after you have given your speech.