The Leader

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The Leaders Voice
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Leadership is the art of accomplishing more than
the science of management says is
possible. Colin Powell The Leadership Secrets
of Colin Powell
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Who were you leadership role models?
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Who were your leadership role models?

1. Business leader
2. Political leader
3. Community leader
4. Family member
5. Coach
6. Teacher
7. Other

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How would your senior manager rate his or her
communication ability?

Very effective Somewhat effective Not very
effective Not effective at all Not sure
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How would you rate your senior managers
communication ability?

Very effective Somewhat effective Not very
effective Not effective at all Not sure
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Clarke Crossland

• 30 effective
• 70 ineffective
• 86 of followers believe that executives think
  they are effective.
• 17 of followers believe executives are
  effective.

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The State of the CIO
The personal skills most important for CIO success
70 58 46 31 19 17 10
Effective Communication Understand Business
Process and Ops. Strategic Thinking and
Planning Thorough knowledge of technical
options Negotiations skills Ability to
influence/salesmanship Technical proficiency
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Gallup and Supplee

• 71
• Poor at communicating
• Petty and critical
• Took credit for others performance.

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1. Understand
2. Agree
3. Care
4. Take appropriate action

Four fatal assumptions.
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Channels

• Factual
• Emotional
• Symbolic

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Reason without emotion is neurologically
impossible. Dr. Antonio Damasio
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The emotions are adaptations, well-engineered
software modules that work in harmony with the
intellect and are indispensable to the
functioning of the whole mind. Steven Pinker,
MIT Center for Cognitive Neuroscience
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When leaders fail to communicate in facts,
emotions, and symbols, constituents will fill in
the blanks.
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• A leader has only his or her language as a
  tool. To say language is everything to the
  leader is not an overstatement. Its a fact.
• Tom Peters

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• Nearly all leaders are eloquent in voice, and
  many are eloquent in writing as well. They do not
  merely have a promising story they can tell it
  persuasively. When such linguistic intelligence
  is yoked to considerable personal intelligence,
  one has the makings of an effective communicator
  and, perhaps, a promising leader.
• Howard Gardner, Leading Minds

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Inside out game
Leadership communication is an inside out game.
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Authenticity

• Genuineness
• Credibility

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(No Transcript)
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International Norm
21 Ambitious 40 Broad-minded 20 Caring
66 Competent 28 Cooperative 20
Courageous 33 Dependable 24 Determined
42 Fair-minded 71 Forward-looking
88 Honest 23 Imaginative 6
Independent 65 Inspiring 47 Intelligent
14 Loyal 17 Mature 8 Self-controlled
34 Straightforward 35 Supportive
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Followers Want

• Honest
• Forward-looking
• Competent
• Inspiring

Kouzes and Posner, The Leadership Challenge
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Source Credibility

• Trustworthiness
• Expertise
• Dynamism

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Leadership

• Trustworthiness
• Expertise
• Dynamism

Honest Forward-looking Competent Inspiring
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Communication which inspires, enables and
strengthens with the purpose of raising the
conviction, consciousness and competence of
others.
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Factual Channel
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Factual Channel

• People love facts.
• Facts may not be boring, but you might be.
• Facts alone seldom persuade and rarely inspire.

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Communications Problem 10 Use of boring
language and lack of interesting
material. Roger Ailes, You Are The Message
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Every year since 1950, the number of American
children gunned down has doubled.
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1950 10
1970 10,485,760
1973 83,886,080
1995 350,000,000,000,000
The Facts
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HIV
Ninety percent of all HIV infections are in
Sub-Saharan Africa.
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90 of all HIV infections are in Sub-Saharan
Africa
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Facts alone seldom persuade and rarely inspire.
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Communicating facts well requires the same skill
as good story telling.
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How big is an acre of land?
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About the size of an American football field.
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How much pizza per/person is served in America
each year?
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About 18 acres per/person.
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Standard railroad gauge 4 feet, 8 and ½ inches
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Standard railroad gauge 4 feet, 8 and ½ inches
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Follow because of how .
  We follow leaders because of how they make us
feel.
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Emotional Channel

• Emotions give power to communication.
• Reason without emotions is impossible.

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Learning Leadership
40 Family members 26 Teacher or coach 11
Community leader 7 Business leader 4
Political leader 3 Professional athlete
2 Entertainer 7 None/Other/Not sure
Source Public Allies Survey 1998
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Long-distance phone service, electronic mail,
faxes, and video-conferencing should have made
the face-to-face business meeting obsolete. But
meetings continue to be a major expense for
corporations and support entire industries like
hotels, airlines, and rental cars. Why do we
insist on doing business in the flesh? Because
we do not trust someone until we see what makes
him sweat. Steven Pinker, How The Mind Works
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(No Transcript)
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A leader without symbols is like Elvis without
hips.
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From a rabbits foot to a rosary, symbols are the
shortcuts to the great truths that guide our
lives.
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Telling stories, in the sense of registering
what happens in the form of brain maps, is
probably a brain obsession and probably begins
relatively early both in terms of evolution and
in terms of the complexity of the neural
structures required to create narratives.
Telling stories precedes language, since it is,
in fact, a condition for language, and it is
based not just in the cerebral cortex but
elsewhere in the brain and in the right
hemisphere as well as the left. Antonio Damasio
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What we sell is the opportunity for a 43
year-old accountant to dress up in black leather,
ride through small towns and have people be
afraid of him. Harley executive, quoted in
Results-based Leadership
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The language of constituents.
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Other PMS symptoms include gastrointestinal
distress, headaches, rashes, muscle and joint
pains, fatigue, gingivitis, heart pounding,
imbalance, hot flashes, over-sensitivity to
sounds and smells, agitation, and
insomnia WebMD
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Product Brand Communication
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Leaders must communicate a million complicated
things when they fail to communicate a few simple
profound ones.
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Make sure the words are yours. Push them from the
very bottom of your soul. The performance will
take care of itself.
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tompeterscompay!
tompeterscompany! is a global company that
introduces, implements, and integrates learning
to the point of results. Founded and chaired by
renowned author and management guru Tom
Peters. www.tompeters.com/implementation info_at_tomp
eters.com 888.221.8685

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The Leaders Voice
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