Functions of Persuasive Presentations

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Functions of Persuasive Presentations

• Reinforcement
• Refutation
• Promoting change
• Call to action

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Resources for Persuasion

• Listeners perspective
• Opinion Leaders
• Credibility

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Components of Source Credibility

• Trustworthiness
• Competence
• Dynamism

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Presenting Evidence

• Understood
• Sources
• Novelty
• Fear appeals/Threats of harm

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Order Effects

• Climax orderRecency effect
• Anticlimax order-primacy effect
• Pyramidal order

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Presentation to Convince

• Goal convince audience to support an
  organizational change
• By
• Impact/extent of the problem (PROOF)
• Causes of the problem (PROOF)
• Prescribe a specific solution
• Convince them to take action

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Presentation to Convince

• 5-7 minutes
• Maximum of 2 note cards (KEY WORDS)
• Minimum of 3 PowerPoint Slides
• Completed Outline Worksheet

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Problem-Solution-Action

• Presentation to Convince

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Components

• Introduction
• 1. Problem
• 2. Solution
• 3. Action
• Conclusion

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Introduction

• Gain attention
• Establish Credibility
• Motivation
• Preview

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Problem Step

• Explanation
• Causes
• Who is affected
• Evidence/proof
• Consequences

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Solution Step

• Explanation
• Fit
• Benefit
• Workability

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Action

• Explain action
• Appropriate?
• Ask for support

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Conclusion

• Review
• Memorable close

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