MKT 562 Great Stories /newtonhelp.com

1
MKT 562 Great Stories /newtonhelp.com
2
MKT 562 Great Stories /newtonhelp.com
MKT 562 Entire Course For more course tutorials
visit www.newtonhelp.com     MKT 562 Week 1
Fundamentals of Global Markets Worksheet   MKT
562 Week 2 The Global Market Environment
Worksheet  
3
MKT 562 Great Stories /newtonhelp.com
MKT 562 Week 1 Fundamentals of Global Markets
Worksheet For more course tutorials
visit   www.newtonhelp.com       MKT 562 Week 1
Fundamentals of Global Markets Worksheet Resource
 Global Marketing, Ch. 1 Read Case 1-3 Apple
versus Samsung The Battle for Smartphone
Supremacy Heats Up on page 37.
4
MKT 562 Great Stories /newtonhelp.com
MKT 562 Week 2 The Global Market Environment
Worksheet For more course tutorials
visit   www.newtonhelp.com       MKT 562 Week 2
The Global Market Environment Worksheet Using
the OECD website, or a similar website, choose a
country other than The United States, China,
India, or a member of the European Union.  
5
MKT 562 Great Stories /newtonhelp.com
MKT 562 Week 3 Establishing a Presence in Global
Markets Worksheet For more course tutorials
visit   www.newtonhelp.com     MKT 562 Week 3
Establishing a Presence in Global Markets
Worksheet Resource Global Marketing, Ch.
6 Read Case 6-2 Research Helps Whirlpool Keep Its
Cool at Home, Act Local in Emerging Markets on
page 207.  
6
MKT 562 Great Stories /newtonhelp.com
MKT 562 Week 4 Establishing a Strategic
Partnership For more course tutorials
visit   www.newtonhelp.com     MKT 562 Week 4
Establishing a Strategic Partnership Resource Glo
bal Marketing, Ch. 9 Read Case 9-1 Starbucks
Takes Coffee Culture Around the World on page
300. Write a 700- to 1,050-word paper in which
you answer the following discussion questions in
detail What is the explanation for the two
different market expansion strategies?
7
MKT 562 Great Stories /newtonhelp.com
MKT 562 Week 4 Team Country Selection For more
course tutorials visit   www.newtonhelp.com     MK
T 562 Week 4 Team Country Selection Meet with
your Learning Team to prepare for your Week 5 and
6 assignments. Consider your Learning Team as a
consulting group that has been requested to
provide analysis on a particular companys global
strategy entering a particular country or region.
8
MKT 562 Great Stories /newtonhelp.com
MKT 562 Week 5 Competitive Environment and Entry
Strategy (Starbucks) For more course tutorials
visit www.newtonhelp.com     MKT 562 Week 5
Competitive Environment and Entry
Strategy Create an 8- to 10-slide
Microsoft PowerPoint presentation with speaker
notes that presents your strategies for global
segmentation and positioning. Remember to make
your presentation
9
MKT 562 Great Stories /newtonhelp.com
MKT 562 Week 5 Competitive Environment and Entry
Strategy (Whirlpool) For more course tutorials
visit www.newtonhelp.com     MKT 562 Week 5
Competitive Environment and Entry Strategy Create
an 8- to 10-slide Microsoft PowerPoint
presentation with speaker notes that presents
your strategies for global segmentation and
positioning. Remember to make your presentation
10
MKT 562 Great Stories /newtonhelp.com
MKT 562 Week 6 Global Marketing Plan (Starbucks)
For more course tutorials visit www.newtonhelp.co
m     MKT 562 Week 6 Global Marketing Plan Step
1 Create a 7- to 10-slide Microsoft PowerPoint p
resentation with speaker notes that presents the
global advertising and executive summary portion
of the Global Marketing Plan. This portion of the
plan presents the global advertising strategy for
your company.
11
MKT 562 Great Stories /newtonhelp.com