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Title: MKT 438 CART Education Expert-mkt438cart.com


1
MKT 438 CART Education Expert/mkt438cart.com
  • FOR MORE CLASSES VISIT
  • www.mkt438cart.com

2
MKT 438 Entire Course And Final Guide FOR MORE
CLASSES VISIT www.mkt438cart.com   MKT 438 Entire
Course And Final Guide
3
MKT 438 Entire Course FOR MORE CLASSES
VISIT www.mkt438cart.com   MKT 438 Week 1
Individual Assignment Defining Public Relation
Paper MKT 438 Week 1 DQ 1 MKT 438 Week 1 DQ 2 MKT
438 Week 1 DQ 3 MKT 438 Week 2 Team Assignment
Public Relations Campaign Overview Paper MKT 438
Week 2 DQ 1 MKT 438 Week 2 DQ 2 MKT 438 Week 2 DQ
3 MKT 438 Week 3 Individual Assignment Functions
of Public Relation Paper MKT 438 Week 3 Team
Assignment Public Relations Campaign Strategy
Paper MKT 438 Week 3 DQ 1
4
MKT 438 Final Exam Guide FOR MORE CLASSES
VISIT www.mkt438cart.com       Complete the Final
Examination.   1.         The objective of public
relations is to sell   2.         The R-A-C-E
approach to defining public relations includes
the following components   3.         The job of
public relations professional is very much that
of an interpreter, where he interprets   4.    
     Which of the following trends contributed to
the evolution of public relations in the United
States?   5.         Public relations goals must
be defined by  
5
MKT 438 Week 1 DQ 1 FOR MORE CLASSES
VISIT www.mkt438cart.com     Should a company be
concerned with public opinion? Why or why not?
6
MKT 438 Week 1 DQ 2 FOR MORE CLASSES
VISIT www.mkt438cart.com     Which PR
communication tool do you feel is the most
effective? Why?
7
MKT 438 Week 1 DQ 3 FOR MORE CLASSES
VISIT www.mkt438cart.com   What role does PR play
in your organization? Explain your answer.
8
MKT 438 Week 2 DQ 2 FOR MORE CLASSES
VISIT www.mkt438cart.com     At what stage of the
PR campaign should evaluation occur? Explain your
answer.  What are three types of evaluation
techniques used in PR? What are examples of each? 
9
MKT 438 Week 1 Individual Assignment Defining
Public Relation Paper FOR MORE CLASSES
VISIT www.mkt438cart.com       Resources
University Library, Internet Write a 700- to
1,050-word paper in which you define PR. Include
in your paper Explain your personal definition
of PR and definitions from three different
sources, such as the Public Relations Society
of America, textbooks, and so forth. Compare and
contrast these definitions in your paper.
10
MKT 438 Week 2 DQ 1 FOR MORE CLASSES
VISIT www.mkt438cart.com     What are some
positive and negative aspects of publicity?
11
MKT 438 Week 2 DQ 3 FOR MORE CLASSES
VISIT www.mkt438cart.com     How would PR
research impact a PR team?  Give an example.
12
MKT 438 Week 2 Team Assignment Public Relations
Campaign Overview Paper FOR MORE CLASSES
VISIT www.mkt438cart.com     Resources
University Library, Internet, and the
Virtual Organizations can be found on the student
website at Select a PR scenario from the
following list
13
MKT 438 Week 3 DQ 1 FOR MORE CLASSES
VISIT www.mkt438cart.com   What PR tools are
critical in building long-term relationships an
organization's publics? What are the
14
MKT 438 Week 3 DQ 2 FOR MORE CLASSES
VISIT www.mkt438cart.com     What is your
organization's relationship with the local,
regional, national, and global media? How does it
impact your organization's PR coverage?
15
MKT 438 Week 3 DQ 3 FOR MORE CLASSES
VISIT www.mkt438cart.com     How critical is the
internal communications process in PR? Explain.
16
MKT 438 Week 3 Individual Assignment Functions of
Public Relation Paper FOR MORE CLASSES
VISIT www.mkt438cart.com     Resources
University Library, Internet Select an
organization with which you are familiar, and
identify an issue within that organization that
would have both organizational and societal
implications.
17
MKT 438 Week 3 Team Assignment Public Relations
Campaign Strategy Paper FOR MORE CLASSES
VISIT www.mkt438cart.com     Resources
University Library, Internet Write a 1,250- to
2,000-word paper in which you recommend strategies
to build media relations and generate publicity
for the
18
MKT 438 Week 4 DQ 1 FOR MORE CLASSES
VISIT www.mkt438cart.com     Why is it important
to integrate anticipated crisis responses in an
organization's proactive PR planning?
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MKT 438 Week 4 DQ 2 FOR MORE CLASSES
VISIT www.mkt438cart.com       What potential
effects can a crisis have on an organization?
Explain your answer.
20
MKT 438 Week 4 DQ 3 FOR MORE CLASSES
VISIT www.mkt438cart.com     Read the case on the
Exxon Valdex.  What do you see as the top PR
problems from this case and what would you do
differently if you were in the PR department?
21
MKT 438 Week 4 Individual Assignment Effective
Communication Case Study Analysis FOR MORE
CLASSES VISIT www.mkt438cart.com     Resource
The Practice of Public Relations Select one of
the following case studies located in The
Practice of Public Relations or a case study
assigned or approved by faculty The Tylenol
Murders, Ch. 2 Exxon Corporations Bad Good
Friday, Ch. 5 The Katrina Kalamity, Ch. 13
Wendys Fingers a Hoax
22
MKT 438 Week 4 Team Assignment Public Relation
Campaign Progress Report Presentation FOR MORE
CLASSES VISIT www.mkt438cart.com     Resources
University Library, Internet Prepare a 5- to
7-minute oral Progress Report Presentation accompa
nied by 8 to 10 Microsoft?
23
MKT 438 Week 5 DQ 1 FOR MORE CLASSES
VISIT www.mkt438cart.com       How
has technology impacted the dissemination of
information to global publics?
24
MKT 438 Week 5 DQ 2 FOR MORE CLASSES
VISIT www.mkt438cart.com         How can the
power of PR influence and change your point of
view? Is this ethical?
25
MKT 438 Week 5 DQ 3 FOR MORE CLASSES
VISIT www.mkt438cart.com       How has
globalization, technology, and diversity affected
PR in the past five years? 
26
MKT 438 Week 5 Individual Assignment Managing a
Crisis Using PR Simulation Summary FOR MORE
CLASSES VISIT www.mkt438cart.com         Resources
the simulation Managing a Crisis Using PR
located on the student website.
27
MKT 438 Week 5 Team Assignment Final Paper and
Presentation (PR Campaign Kudler Foods) FOR
MORE CLASSES VISIT www.mkt438cart.com         Reso
urces University Library, Internet Prepare 15 to
17 Microsoft PowerPoint slides with speaker
notes illustrating the strategy and tactics of
your PR Campaign.
28
MKT 438 CART Education Expert/mkt438cart.com
  • FOR MORE CLASSES VISIT
  • www.mkt438cart.com
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