MKT 438 LEARNING GUIDANCE UOPHELP

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MKT 438 LEARNING GUIDANCE/UOPHELP

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MKT 438 Entire Course

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•  MKT 438 Week 1 Individual Assignment Defining
  Public Relation Paper
• MKT 438 Week 1 DQ 1
• MKT 438 Week 1 DQ 2
• MKT 438 Week 1 DQ 3
• MKT 438 Week 2 Team Assignment Public Relations
  Campaign Overview Paper

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MKT 438 Final Exam Guide

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• Complete the Final Examination.
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• 1.         The objective of public relations is
  to sell
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• 2.         The R-A-C-E approach to defining
  public relations includes the following
  components
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MKT 438 Week 1 DQ 1

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• Should a company be concerned with public
  opinion? Why or why not?

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MKT 438 Week 1 DQ 2

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• Which PR communication tool do you feel is the
  most effective? Why?

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MKT 438 Week 1 DQ 3

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• What role does PR play in your organization?
  Explain your answer.
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MKT 438 Week 1 Individual Assignment Defining
Public Relation Paper

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• Resources University Library, Internet
• Write a 700- to 1,050-word paper in which you
  define PR. Include in
• your paper

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MKT 438 Week 2 DQ 1

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• What are some positive and negative aspects of
  publicity?

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MKT 438 Week 2 DQ 2

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• At what stage of the PR campaign should
  evaluation occur? Explain your answer.  What are
  three types of evaluation techniques used in PR?  

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MKT 438 Week 2 DQ 3

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• How would PR research impact a PR team?  Give an
  example.
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MKT 438 Week 2 Team Assignment Public Relations
Campaign Overview Paper

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• Resources University Library, Internet, and the
  Virtual
• Organizations can be found

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MKT 438 Week 3 DQ 1

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• What PR tools are critical in building long-term
  relationships an organization's publics? What are
  the advantages and disadvantages of these tools?

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MKT 438 Week 3 DQ 2

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• What is your organization's relationship with the
  local, regional, national, and global media? How
  does it impact your organization's PR coverage?

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MKT 438 Week 3 DQ 3

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• How critical is the internal communications
  process in PR? Explain.

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MKT 438 Week 3 Individual Assignment Functions of
Public Relation Paper

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• Resources University Library, Internet
• Select an organization with which you are
  familiar, and identify an
• issue within that organization

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MKT 438 Week 3 Team Assignment Public Relations
Campaign Strategy Paper

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• Resources University Library, Internet
• Write a 1,250- to 2,000

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MKT 438 Week 4 DQ 1

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• Why is it important to integrate anticipated
  crisis responses in an organization's proactive
  PR planning?

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MKT 438 Week 4 DQ 2

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• What potential effects can a crisis have on an
  organization? Explain your answer.

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MKT 438 Week 4 DQ 3

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• Read the case on the Exxon Valdex.  What do you
  see as the top PR problems from this case and
  what would you do differently if you were in the
  PR department?

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MKT 438 Week 4 Individual Assignment Effective
Communication Case Study Analysis

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• Resource The Practice of Public Relations
• Select one of the following case studies located
  in The Practice of
• Public Relations or

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MKT 438 Week 4 Team Assignment Public Relation
Campaign Progress Report Presentation

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• Resources University Library, Internet
• Prepare a 5- to 7-minute oral Progress Report
  Presentation
• accompanied by 8 to 10 Microsoft PowerPoint
  slides illustrating

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MKT 438 Week 5 DQ 1

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• How has technology impacted the dissemination of
  information to global publics?

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MKT 438 Week 5 DQ 2

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• How can the power of PR influence and change your
  point of view? Is this ethical?
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MKT 438 Week 5 DQ 3

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• How has globalization, technology, and diversity
  affected PR in the past five years? 

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MKT 438 Week 5 Individual Assignment Managing a
Crisis Using PR Simulation Summary

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• Resources the simulation Managing a Crisis Using
  PR located on
• the student website.
• Complete the simulation

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MKT 438 Week 5 Team Assignment Final Paper and
Presentation (PR Campaign Kudler Foods)

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• Resources University Library, Internet
• Prepare 15 to 17 Microsoft PowerPoint slides
  with speaker notes

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MKT 438 LEARNING GUIDANCE/UOPHELP

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