Title: History of guerrilla marketing
1History of guerrilla marketing
2Firstly it is introduced by "Jay Conrad Levinson"
in 1984 in his book "Guerrilla Marketing". Do I
tell you the whole story of guerrilla marketing?
Let me tell you. The term "guerrilla marketing"
was coined in 1984 by a merchant named "Jay
Conrad Levinson", which was inspired by the
guerrilla warfare that spread during the Vietnam
War and was characterized by the Vietnamese
soldier deception. He has published a book that
suggests that the new wave of marketing campaigns
should be clear, effective, unique, outrageous
and smart, while reducing the budget.If you want
to know all about Guerrilla Marketing then visit
- https//www.chrometechno.com/2019/02/guerrilla-m
arketing.html