The Real Business of Web Design

1
The Real Business of Web Design

• Mr. John RoudaINFD 321Winthrop University

2
New Basics for Marketing

• History of Marketing
• Innovation
• Creativity competitive advantage
• Examples?

3
History of Marketing

• 1450 Gutenberg's metal movable type, leading
  eventually to mass-production of flyers and brochu
  res
• 1730s emergence of magazines (a future vector
  of niche marketing)
• 1836 first paid advertising in a newspaper (in
  France)
• 1839 posters on private property banned in
  London
• 1864 earliest recorded use of the telegraph for
  mass unsolicited spam
• 1867 earliest recorded billboard rentals
• 1880s early examples of trademarks as branding
• 1905 the University of Pennsylvania offered a
  course in "The Marketing of Products"
• 1908 Harvard Business School opens
• 1922 radio advertising commences
• 1940s electronic computers developed
• 1941 first recorded use of television
  advertising
• 1950s systematization of telemarketing
• 1970s E-commerce invented
• 1980s development of database marketing as
  precursor to CRM
• 1980s emergence of relationship marketing
• 1980s emergence of computer-oriented spam
• 1984 introduction of guerrilla marketing
• 1985 desktop publishing democratizes the
  production of print-advertising

4
Making a Difference

• Michael Dell
• Selling directly to the consumer
• Seth Godin
• Dutch Boy paint can

5
What Customers Want

• Trust and Credibility
• Confidence and Reliability
• The Web as a Brochure?
• Should IT be in charge of a website?

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A Value Proposition for the Web

• Mutually beneficial relationship
• The web is a two way street
• Create an interactive experience
• Track and Compile data
• Google Analytics

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Build a 1-to-1 Relationship

• Personalize the technology
• Examples?
• Convenience, Choice, Value

8
Integrated Marketing Communications

• Most people ignore marketing messages
• Rather then sending more messages the same way,
  try a new way
• FreshDirect example

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Faster, Better, Cheaper

• The Need for Speed
• Quality how does it relate?

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Economic Possibilities

• What will it cost?
• Whats the ROI?
• Boost revenue
• Lower support costs
• Reduce development waste
• Improve customer satisfaction

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The Last Two Chapters

• Read and think about Well discuss next time.

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Next Time

• Website missions and final exam review