Title: ENTREPRENEURSHIP AS DRIVER OF BSCHOOL AND UNIVERSITY TRANSFORMATION
1ENTREPRENEURSHIP AS DRIVER OF B-SCHOOL AND
UNIVERSITY TRANSFORMATION
- Dr. Michael H. Morris
- Professor and N. Malone Mitchell Chair
- Dept. of Entrepreneurship
- Oklahoma State University
- Stillwater, Oklahoma, USA
- AOM-USASBE Joint Session
- Academy of Management Meetings, Chicago
- August, 2009
2An Entrepreneurial Revolution ...
- 1 million new ventures a year in U.S. alone
- rate of non-profit new venture launch
- well over half the GDP
- 85 of the new jobs
- new product/service introduction rate
- new patent issuance rate
- rate of wealth creation
- its a democratic revolution
- its a global revolution
3The Revolution
- An age of omnipresent entrepreneurship more
choices, more innovation, more technological
advances, more change, more opportunity, more
possibilities
4E as the Dynamic
- Entrepreneurship provides the dynamic that drives
economies, communities, and organizations---especi
ally in turbulent times - Not about absolute numbers of small
businesses---but about entries and exits of new
profit-seeking and social ventures, new business
models, new products and services - Absent the entrepreneurial dynamic, the result is
not a static state---there is decline over time - This dynamic is starting to take root in
universities
5The at-risk student is the student not prepared
for the entrepreneurial age
6E as a Lifetime Philosophy
- Attitude
- I can affect change
- There is a better way
- Opportunities are
- everywhere
- Embrace innovation,
- change growth
- Failure is learning
- In Ones Life
- In the family
- In church activities
- In community
- involvement
- In personal relationships
- In managing personal finances
- In dealing with personal change
Professionally -Entrepreneuring in different ways
over ones career life cycle
- Behavior
- Pursue opportunity
- Innovate
- Persevere
- Act as a guerrilla
- Manage risks
- Leverage resources
7Start a Business
Take Over a Family Business
Create a Social or Nonprofit Venture
Act Entrepreneurially in a Profession or the Arts
The Entrepreneurial Career
Act as Entrepreneur in Larger Private or Public
Organization
Work in a Fast-Growth Venture
Purchase an Existing Business
8Deconstructing E Core Competencies
- Recognizing Opportunity
- Assessing Opportunity
- Creative Problem-solving
- Leveraging Resources
- Guerrilla Skills
- Mitigating and Managing Risk
- Planning When Nothing Exists
- Innovation---Developing Ideas that Work
- Building and Managing Social Networks
- The Ability to Maintain Focus Yet Adapt
- Implementation of Something Novel or New
9Inside the B-school
- Undergraduate Minors in Entrepreneurship
- Undergraduate Majors in Entrepreneurship
- Graduate Certificates in Entrepreneurship
- MBA Concentrations in Entrepreneurship
- MSE Masters in Entrepreneurship
- Ph.D. in Entrepreneurship
10Underlying Logic in Designing the EEE Curriculum
Contexts
Facilitators
Start-up Ventures Early growth firms Family
Businesses Rapid Growth Ventures Corporate
Entrepreneurship
Entrepreneurship within Professions
Disciplines Non-Profit Social
Entrepreneurship Public sector Entrepreneurship Cu
ltural Entrepreneurship Academic Entrepreneurship
Opportunity Identification Planning Risk
Management Guerrilla Techniques Building the E
Team New Product- Service- Process Development
Creativity/Ideation Resource Leveraging Networking
Legal Ethical Insights Technology Venture
Financing Implementation Skills
11Logical Design of E Curriculum
- Cornerstone Courses
- Foundation or introductory (survey) course
- Ideation and opportunity recognition course
- Core Content Courses
- 3. Drill down functional area courses (e.g.,
entrepreneurial marketing, entrepreneurial
finance, new product development, corporate
entrepreneurship, entrepreneurial law) - 4. Experiential courses (small business
consulting, entrepreneurship practicum, credit
for incubator participation, entrepreneurial
internship) - Capstone Experience
- 5. Business plan course
12Curriculum
- Undergraduate Courses
-
- EEE 100 Discovering the Entrepreneur Within
- EEE 370 Introduction to EntrepreneurshipEEE
375 Entrepreneurial and Family Business
Management EEE 378 Imagination - EEE 382 Entrepreneurial MarketingEEE 400
Minority and Womens Entrepreneurship - EEE 420 Corporate Entrepreneurship
- EEE 439 Entrepreneurship and Digital
CommerceEEE 442 Emerging Enterprise LawEEE
451 Finance for Emerging EnterprisesEEE 443
Emerging Enterprise Consulting EEE 444 The
Entrepreneurs Dilemmas and Debates MAR 425
New Product Management EEE 457 Strategic and
Entrepreneurial Management (capstone) - EEE 458 Business Plan Laboratory
- EEE 470 Riata Entrepreneurial Internship
- EEE 490 Entrepreneurship Empowerment in
South Africa
13Curriculum
- MBA Entrepreneurship Concentration
-
- EEE 610 Opportunity Recognition and Ideation
- EEE 620 Foundations of Entrepreneurship
- EEE 625 Venture Capital
- EEE 678 Entrepreneurial Marketing
- EEE 643 Consulting to Entrepreneurial
Enterprises - EEE 644 Dilemmas and Debates in
Entrepreneurship - EEE 610 Entrepreneurship in Engineering and
Science - MAR 752 Introduction to Innovation Management
- MAR 757 Managing Product Development
- MAR 761 Marketing Strategies for Innovation
- EEE 647 Entrepreneurial Practicum
- EEE 670 Riata Entrepreneurial Internship
- EEE 690 Entrepreneurship Empowerment in South
Africa - Ph.D. in Entrepreneurship--four doctoral seminars
14 Leading the Way experiential
learning
- Student incubators
- Tech commercialization teams
- Small business consulting projects
- Entrepreneurial audits
- Marketing inventions
- Creativity field experiences (e.g., the Lowes
experience) - Simulations
- Entrepreneurs in the classroom
- Interviews of Es
- Unique internships
- Mentorships and job shadowing
- Role plays (VCs, family firms, etc.)
- Business models
- Business plans and competitions
- Cases
- Social entrepreneurship projects in the community
15Engagement Reach Out and Touch Someone
- Native American Entrepreneurship Academy
- Community Microcredit Fund
- Entrepreneurship Empowerment in South Africa
- Inner City Engagement
- Disabled Veterans Bootcamp
- OSU Entrepreneurs Bootcamp
- Riata Business Plan Competition
- Entrepreneurial Mentors Program
- OSU Technology Commercialization Initiative
- Dilemmas and Debates (bi-weekly public forum)
- Enterprise Creation Competition, a national
business plan competition - Women Igniting the Spirit of Entrepreneurship
- The Experiential Classroom
- Riata Entrepreneurial Internships
- Distinguished Lectures Workshops
- Commercial Test Kitchen
16The Emergence of Specialty Programs Outside the
B-school
- Health care entrepreneurship
- Community-based entrepreneurship
- Hospitality entrepreneurship
- Arts entrepreneurship
- Green entrepreneurship
- Public sector entrepreneurship
- Social entrepreneurship
- Engineering entrepreneurship
- Agricultural entrepreneurship
- Pharmacy entrepreneurship
- Womens entrepreneurship
- Native American entrepreneurship
- International entrepreneurship
17The University-wide Concept
- Beyond the narrow confines of the business school
- Developing curriculum, research and outreach
across the campus - Engaging all faculty, staff and students
- Three models hub, diffusion, hybrid
18Intellectual E
- The university as home for faculty who innovate,
take calculated risks, and act in a proactive
manner - Academic entrepreneurs exploiting opportunity,
leveraging resources, creating change - Engagement the university as vehicle for
economic and social change
19Transformation How E Manifests Itself in a
University
- Technology commercialization
- Commercialization of other intellectual property
- Creativity, innovation and entrepreneurship
learning communities - Cross-disciplinary research grants
- The creativity challenge
- Innovative new programs (e.g., the Health
Entrepreneurship Program) - Cross-disciplinary research forums
- Collaborative community engagement initiatives
- Ideabounce--- open idea jams
- Unique speaker series
- Incubators (faculty, student)
- Curriculumcourses, modules in every school and
college - Campus-wide business plan competitions
- Student-run campus ventures
- Study abroad programs centered on
entrepreneurship
20Interdisciplinary Research...
- Opportunity recognition
- Entrepreneurial cognition
- History of entrepreneurship
- Economic development
Technology transfer - Public sector entrepreneurship
- Community development and entrepreneurship
- Gender and ethnic studies
- Family enterprise
- Social capital and networks
- Pedagogy Venture finance
- Social change and entrepreneurship
-
Values - Emotion, intuition experiencing
Emergence
21Conclusions...
- We are changing the curriculum to touch every
student on the campus - We are at the center of the movement toward
experiential learning - We are helping the redefine the role of the
faculty member as academic entrepreneur - We are changing the funding models within the
university - We are helping to redefine the mission of the
university and its role in social and economic
change - We are at the forefront in terms of
interdisciplinary teaching, research and outreach - Entrepreneurship is a major driver of change both
within the business school and across the campus
22Be the change you wish to see in the
world M. Gandhi