ENTREPRENEURSHIP AS DRIVER OF BSCHOOL AND UNIVERSITY TRANSFORMATION - PowerPoint PPT Presentation

1 / 22
About This Presentation
Title:

ENTREPRENEURSHIP AS DRIVER OF BSCHOOL AND UNIVERSITY TRANSFORMATION

Description:

Innovate. Persevere. Act as a guerrilla. Manage risks. Leverage resources. Professionally ... Innovation---Developing Ideas that Work. Building and Managing ... – PowerPoint PPT presentation

Number of Views:67
Avg rating:3.0/5.0
Slides: 23
Provided by: Mich1067
Category:

less

Transcript and Presenter's Notes

Title: ENTREPRENEURSHIP AS DRIVER OF BSCHOOL AND UNIVERSITY TRANSFORMATION


1
ENTREPRENEURSHIP AS DRIVER OF B-SCHOOL AND
UNIVERSITY TRANSFORMATION
  • Dr. Michael H. Morris
  • Professor and N. Malone Mitchell Chair
  • Dept. of Entrepreneurship
  • Oklahoma State University
  • Stillwater, Oklahoma, USA
  • AOM-USASBE Joint Session
  • Academy of Management Meetings, Chicago
  • August, 2009

2
An Entrepreneurial Revolution ...
  • 1 million new ventures a year in U.S. alone
  • rate of non-profit new venture launch
  • well over half the GDP
  • 85 of the new jobs
  • new product/service introduction rate
  • new patent issuance rate
  • rate of wealth creation
  • its a democratic revolution
  • its a global revolution

3
The Revolution
  • An age of omnipresent entrepreneurship more
    choices, more innovation, more technological
    advances, more change, more opportunity, more
    possibilities

4
E as the Dynamic
  • Entrepreneurship provides the dynamic that drives
    economies, communities, and organizations---especi
    ally in turbulent times
  • Not about absolute numbers of small
    businesses---but about entries and exits of new
    profit-seeking and social ventures, new business
    models, new products and services
  • Absent the entrepreneurial dynamic, the result is
    not a static state---there is decline over time
  • This dynamic is starting to take root in
    universities

5
The at-risk student is the student not prepared
for the entrepreneurial age
6
E as a Lifetime Philosophy
  • Attitude
  • I can affect change
  • There is a better way
  • Opportunities are
  • everywhere
  • Embrace innovation,
  • change growth
  • Failure is learning
  • In Ones Life
  • In the family
  • In church activities
  • In community
  • involvement
  • In personal relationships
  • In managing personal finances
  • In dealing with personal change

Professionally -Entrepreneuring in different ways
over ones career life cycle
  • Behavior
  • Pursue opportunity
  • Innovate
  • Persevere
  • Act as a guerrilla
  • Manage risks
  • Leverage resources

7
Start a Business
Take Over a Family Business
Create a Social or Nonprofit Venture
Act Entrepreneurially in a Profession or the Arts
The Entrepreneurial Career
Act as Entrepreneur in Larger Private or Public
Organization
Work in a Fast-Growth Venture
Purchase an Existing Business
8
Deconstructing E Core Competencies
  • Recognizing Opportunity
  • Assessing Opportunity
  • Creative Problem-solving
  • Leveraging Resources
  • Guerrilla Skills
  • Mitigating and Managing Risk
  • Planning When Nothing Exists
  • Innovation---Developing Ideas that Work
  • Building and Managing Social Networks
  • The Ability to Maintain Focus Yet Adapt
  • Implementation of Something Novel or New

9
Inside the B-school
  • Undergraduate Minors in Entrepreneurship
  • Undergraduate Majors in Entrepreneurship
  • Graduate Certificates in Entrepreneurship
  • MBA Concentrations in Entrepreneurship
  • MSE Masters in Entrepreneurship
  • Ph.D. in Entrepreneurship

10
Underlying Logic in Designing the EEE Curriculum
Contexts
Facilitators
Start-up Ventures Early growth firms Family
Businesses Rapid Growth Ventures Corporate
Entrepreneurship
Entrepreneurship within Professions
Disciplines Non-Profit Social
Entrepreneurship Public sector Entrepreneurship Cu
ltural Entrepreneurship Academic Entrepreneurship
Opportunity Identification Planning Risk
Management Guerrilla Techniques Building the E
Team New Product- Service- Process Development
Creativity/Ideation Resource Leveraging Networking
Legal Ethical Insights Technology Venture
Financing Implementation Skills
11
Logical Design of E Curriculum
  • Cornerstone Courses
  • Foundation or introductory (survey) course
  • Ideation and opportunity recognition course
  • Core Content Courses
  • 3. Drill down functional area courses (e.g.,
    entrepreneurial marketing, entrepreneurial
    finance, new product development, corporate
    entrepreneurship, entrepreneurial law)
  • 4. Experiential courses (small business
    consulting, entrepreneurship practicum, credit
    for incubator participation, entrepreneurial
    internship)
  • Capstone Experience
  • 5. Business plan course

12
Curriculum
  • Undergraduate Courses
  •    
  • EEE 100 Discovering the Entrepreneur Within
  • EEE 370 Introduction to EntrepreneurshipEEE
    375 Entrepreneurial and Family Business
    Management EEE 378 Imagination
  • EEE 382 Entrepreneurial MarketingEEE 400
    Minority and Womens Entrepreneurship
  • EEE 420 Corporate Entrepreneurship
  • EEE 439 Entrepreneurship and Digital
    CommerceEEE 442 Emerging Enterprise LawEEE
    451 Finance for Emerging EnterprisesEEE 443
    Emerging Enterprise Consulting EEE 444 The
    Entrepreneurs Dilemmas and Debates MAR 425
    New Product Management EEE 457 Strategic and
    Entrepreneurial Management (capstone)
  • EEE 458 Business Plan Laboratory
  • EEE 470 Riata Entrepreneurial Internship
  • EEE 490 Entrepreneurship Empowerment in
    South Africa

13
Curriculum
  • MBA Entrepreneurship Concentration
  • EEE 610 Opportunity Recognition and Ideation
  • EEE 620 Foundations of Entrepreneurship
  • EEE 625 Venture Capital
  • EEE 678 Entrepreneurial Marketing
  • EEE 643 Consulting to Entrepreneurial
    Enterprises
  • EEE 644 Dilemmas and Debates in
    Entrepreneurship
  • EEE 610 Entrepreneurship in Engineering and
    Science
  • MAR 752 Introduction to Innovation Management
  • MAR 757 Managing Product Development
  • MAR 761 Marketing Strategies for Innovation
  • EEE 647 Entrepreneurial Practicum
  • EEE 670 Riata Entrepreneurial Internship
  • EEE 690 Entrepreneurship Empowerment in South
    Africa
  • Ph.D. in Entrepreneurship--four doctoral seminars

14
Leading the Way experiential
learning
  • Student incubators
  • Tech commercialization teams
  • Small business consulting projects
  • Entrepreneurial audits
  • Marketing inventions
  • Creativity field experiences (e.g., the Lowes
    experience)
  • Simulations
  • Entrepreneurs in the classroom
  • Interviews of Es
  • Unique internships
  • Mentorships and job shadowing
  • Role plays (VCs, family firms, etc.)
  • Business models
  • Business plans and competitions
  • Cases
  • Social entrepreneurship projects in the community

15
Engagement Reach Out and Touch Someone
  • Native American Entrepreneurship Academy
  • Community Microcredit Fund
  • Entrepreneurship Empowerment in South Africa
  • Inner City Engagement
  • Disabled Veterans Bootcamp
  • OSU Entrepreneurs Bootcamp
  • Riata Business Plan Competition
  • Entrepreneurial Mentors Program
  • OSU Technology Commercialization Initiative
  • Dilemmas and Debates (bi-weekly public forum)
  • Enterprise Creation Competition, a national
    business plan competition
  • Women Igniting the Spirit of Entrepreneurship
  • The Experiential Classroom
  • Riata Entrepreneurial Internships
  • Distinguished Lectures Workshops
  • Commercial Test Kitchen

16
The Emergence of Specialty Programs Outside the
B-school
  • Health care entrepreneurship
  • Community-based entrepreneurship
  • Hospitality entrepreneurship
  • Arts entrepreneurship
  • Green entrepreneurship
  • Public sector entrepreneurship
  • Social entrepreneurship
  • Engineering entrepreneurship
  • Agricultural entrepreneurship
  • Pharmacy entrepreneurship
  • Womens entrepreneurship
  • Native American entrepreneurship
  • International entrepreneurship

17
The University-wide Concept
  • Beyond the narrow confines of the business school
  • Developing curriculum, research and outreach
    across the campus
  • Engaging all faculty, staff and students
  • Three models hub, diffusion, hybrid

18
Intellectual E
  • The university as home for faculty who innovate,
    take calculated risks, and act in a proactive
    manner
  • Academic entrepreneurs exploiting opportunity,
    leveraging resources, creating change
  • Engagement the university as vehicle for
    economic and social change

19
Transformation How E Manifests Itself in a
University
  • Technology commercialization
  • Commercialization of other intellectual property
  • Creativity, innovation and entrepreneurship
    learning communities
  • Cross-disciplinary research grants
  • The creativity challenge
  • Innovative new programs (e.g., the Health
    Entrepreneurship Program)
  • Cross-disciplinary research forums
  • Collaborative community engagement initiatives
  • Ideabounce--- open idea jams
  • Unique speaker series
  • Incubators (faculty, student)
  • Curriculumcourses, modules in every school and
    college
  • Campus-wide business plan competitions
  • Student-run campus ventures
  • Study abroad programs centered on
    entrepreneurship

20
Interdisciplinary Research...
  • Opportunity recognition
  • Entrepreneurial cognition
  • History of entrepreneurship
  • Economic development
    Technology transfer
  • Public sector entrepreneurship
  • Community development and entrepreneurship
  • Gender and ethnic studies
  • Family enterprise
  • Social capital and networks
  • Pedagogy Venture finance
  • Social change and entrepreneurship

  • Values
  • Emotion, intuition experiencing
    Emergence

21
Conclusions...
  • We are changing the curriculum to touch every
    student on the campus
  • We are at the center of the movement toward
    experiential learning
  • We are helping the redefine the role of the
    faculty member as academic entrepreneur
  • We are changing the funding models within the
    university
  • We are helping to redefine the mission of the
    university and its role in social and economic
    change
  • We are at the forefront in terms of
    interdisciplinary teaching, research and outreach
  • Entrepreneurship is a major driver of change both
    within the business school and across the campus

22
Be the change you wish to see in the
world M. Gandhi
Write a Comment
User Comments (0)
About PowerShow.com