SEO trend we should focus in 2018

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SEO trend we should focus in 2018
The year 2018 is fast approaching and there is
need to pay attention to what lies ahead in store
for SEO during the forthcoming period. A series
of search trends in the nascent stages have been
perceived in the last year and the former days of
the current year in 2018.
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Voice Searches Digital Services Voice searches
have helped in transforming the ways of our
communication and information processing. Through
digital assistants, the manner of search queries
being performed has undergone a transformation.
Google says that the percentage of search queries
is 20 from voice sources.
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Link Building In the future, there will also be
more focus on building quality links. Companies
will seek backlinks not only from popular sites
but also from websites that have relevance to
their industry. SEO strategies will be aimed at
long-term relationship building through
developing useful contacts and links. There will
be need for a diversified link building strategy
and not single links for achieving the desired
results.
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Enhanced User Experience Websites will direct
their efforts to improve the user experience for
keeping the browsers engaged. Rather than
concentrating on increasing traffic, they will be
stressing more upon building customer loyalty.
Companies will emphasize on increasing the sites
speed and improving their navigational tools for
improving the user experience.
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Featured Snippets During the upcoming year, it
will also be seen that organizations will be
customizing their sites for meeting Googles
criteria for featured snippets to gain higher
ranks in the SERPs. Moreover, companies will also
be emphasizing on optimizing their featured
snippets for voice searches to appear on top of
the results pages and keeping themselves abreast
with the newest SEO trends.
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Mobile Optimization Considering the fact that
57 of traffic comes from mobile-based sources,
there is growing need for companies to optimize
their sites for mobiles. Local SEO will also have
more takers. Companies will also consider the use
of Accelerated Mobile Pages for encouraging
greater user engagement.
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Machine Learning and Artificial
Intelligence Several innovations in the field of
machine learning and artificial intelligence will
be introduced by Google in 2018. These mechanisms
are anyways changing the rankings of the search
results. Henceforth, they will be focusing on
personalizing the experience for the users.
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