12 Most Effective SEO Strategies For 2018

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Speed up your site
Mobile Friendly
high topical authority
Focus on user intent
Engage in intentional link
Write longer content
Optimize for voice search
Optimize for Rich Answers
shorter URLs
improving user experience
Local optimization
12 Most Effective SEO Strategies For 2018
keywords in your content
2
Optimize For Mobile Search And Browsing
Mobile optimization has been important for years.
However, in October 2016 mobile overtook desktop
with mobile and tablet accounting for 51.3
percent of all web browsing.
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Engage in intentional link building
Links have been the most important driver of
rankings for years now. Google has confirmed
they're one of the top three ranking factors
(along with content and RankBrain), and multiple
ranking factor studies have confirmed this.
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Optimize for voice search
According to KPCB's 2016 Internet Trends Report,
voice search queries have seen more than a 35X
increase since 2008 and more than a 7x increase
since 2010.
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5
Optimize for Rich Answers
As of 2015, Rich Answers were displayed for
nearly 20 of all queries. This number is likely
to be significantly higher in 2017.
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Consider using shorter URLs
Using descriptive, keyword-relevant URLs has been
an effective SEO strategy for years. However,
some research seems to indicate that using
shorter URLs may actually lead to higher rankings.
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Local optimization is a must
If you have a local component to your business,
optimizing for local search in 2017 is
imperative. As more of your customers turn to
mobile to find local businesses, products and
information, getting found for local keywords is
a must.
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Focus on improving user experience
We've known for years that providing a good user
experience is key to rankings. However, the
connection between user experience metrics
(click-through rates, bounce rates, etc.) has
always been a fairly indirect one.
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Use related keywords in your content
Keyword research is still a critically-important
aspect of SEO. However, it shouldn't just be
about finding one or two words or phrases to use
in your content.
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Write longer content
He goes on to clarify that it's not only content
length that has led to increased rankings but
content quality "The goal isn't to simply write
2,000 words of rambling content. No, size
matters, but so does the quality in that size.
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Speed up your site
For years, Google has been emphasizing the need
to have a fast site. However, in light of the
upcoming mobile-first index, I imagine site speed
will become an even more significant ranking
factor in 2017.
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Aim for high topical authority
If you're writing long-form, comprehensive
content there's a good chance you're already
achieving this. However, it's too important a
strategy not to explicitly spell out.
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Focus On User Intent
I've talked about the shift in the use of
keywords above, but need to take it a step
farther. Since the one-to-one relationship
between keywords and rankings is now gone -- or
is at least significantly diminished --
optimizing for intent is even more crucial.
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