Advanced SEO On-Page Techniques 2018

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7 Advanced SEO Techniques to Get Better Ranking
in 2018!
Search Engine Optimization is another kind of
programming. It does not involve typical coding
structures, classes and objects. But it has its
own syntax. It has its own methods modules. It
is the science of making sure how your product
page or the website comes on top of the desired
search to bring right audience.
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Lets establish one fact clearly SEO is not
about stuffing keywords and having multiple
product pages to spank up your rankings. There
are rules and text limit and ratio for
everything. And they all boil down to one simple
fact relevancy! Until and unless your web page
features relevant keywords, mobile friendly
interface and minimum security features across
the website your chances for desired results
are none. To help you understand that, we as an
SEO service provider, have come up with some
fantastic SEO techniques for the year 2018. Are
you ready? Here are 7 Advance SEO OnPage
techniques for Better Ranking! 1. Write Longer
Meta Descriptions Yes. You heard it right! Say
goodbye to the short metadata! During November
2017 end, RankRanger's tools and other reported
a significant upsurge in the average search
snippet length (which was around 230
characters). And why should be concerned about
that? Well, just so that you know, Google is not
cutting off about twothirds of long
descriptions like it used to.
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You also might be surprised to know that Google
also rewrote a meta descriptions of some
websites as the original metadata was short and
not descriptive enough. Also, long metadata does
not mean that you can rave on! The content of
description should be crisp and meaningful and
provide all the information that it is supposed
to. Remember, do not give too much away. Just do
it right. The companies that provide Organic SEO
Services know how to create meta descriptions
that drive clicks. So, you can also consider
seeking their help. 2. Work on Speed
Loading Websites are not just a medium of
providing information. They are a resource that
help the visitors find out exactly what they
want. And that too, in the lowest span of time.
The lesser the time spent on search session, the
better. If the loading speed of your website is
mediocre, you might have to experience high
bounce rates. And what if Google knows about it?
Well, you will have to pay the fine. So, how do
you resolve this? As the first step, you need to
examine the current speed of the website. Ensure
that you use some of the tools that Google
provides. PageSpeed Insights is one of the best
websites that helps you to access
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your sites loading speed. It scores your website
from 0 to 100. If the site loading speed is 80
and above, you are on good charts.
The website also provides you with
recommendations for the changes you can
implement for enhancing the speed. Otherwise you
can find a company that provides affordable SEO
Services and get the speed examination done. 3.
Internal Linking is Must While reading an
interesting blog, there are times when we find a
link that encourages us to read another blog.
Then next, and next. This, is known as internal
linking. And it is
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crucial because it helps you to create a better
structure for your blog. Not just that, it also
keeps your bounce rates low which is very good
for your SEOs health. In my opinion, the best
examples of welllinked online literature are
Wikipedia and Copyblogger. If you follow a
similar pattern, you will not find it difficult
to interlink your blogs. After writing an
article, try linking it to other relevant blogs
on your website. Your visitors will visit the
ones they find interesting and read them. But
you must make sure that you do the linking part
right. If you put Nofollow links, search bots
cannot pass the link juice. So, make the relevant
pages dofollow and keep your old content
ranking. 4. Use Keywords That Matter Yes,
keywords are important. And yes, you need to use
them in the right way. While developing the
content of your website, you need to maintain
its tone along with the focus keyword that comes
naturally. I believe that targeting keywords is
very important as using them in the right way
ensures that you get a better ROI on your digital
marketing efforts.
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• When you hire a company that offers digital
  marketing services, they hire SEO writers who
  work on your project and ensure that they use
  relevant keywords.
• For your pages to perform better, you can also
  conduct a keyword research on Google AdWords
  Keyword Planner. It provides you with the search
  volumes and information about the keywords that
  your competitors target. You can also use
  keywords to see search volume, or analyze what
  your competitors are targeting with SEMRush. The
  Keyword Planner also provides you with different
  keyword variations that you can use on your page
  for optimizing it.
• Optimize the Images
• A picture is not just worth a thousand words. It
  also attracts thousands of visitors if optimized
  in the right way. Start optimizing blog images
  for on page SEO. Here is a step by step
  procedure as to how to do it.
• You should not name your images randomly. Change
  the image file names into relevant ones. For
  example, seotips2018.jpg. By doing so, your
  image will show up when someone is looking for
  SEO Tips 2018.
• Provide an Alt text for describing the image. Alt
  text is what you see on the page if the image
  fails to load. This

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• way, it becomes easy for search engines to
  identify your image.
• It is always a good idea to use captions as
  people read them 300 more than the main
  content.
• WordPress makes it easy for you to add captions
  and alt text as they give you an option to do so
  while adding the image.
• Make sure you keep the size of image files light
  so that they load faster. If the need be, use
  tools that can help you reduce the size of
  images. Needless to say, it should not affect the
  quality of the images.
• 6. Check SEO Responsiveness
• All through the year 2016, we often heard one
  word. And that is Responsiveness. Youre
  correct! With Googles announcement of mobile
  friendliness as one of the major ranking
  factors, all the brands are making their websites
  mobile friendly. But the question here is, does
  your SEO play a role in that? If not, you need
  to buckle up. Hire SEO professionals who know
  the answers to your SEO issues and can optimize
  your responsive website accordingly.
• When they apply SEO friendly tactics, youre sure
  to experience a boost in your search engine
  rankings. But, you

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• must ensure that the professionals you have hired
  take care of the following
• Checking Responsiveness with SEO perspective
• Addressing the common mistakes
• Checking Mobile Index

7. Structured Data and Schema Markup Last but not
the least, Structured Data and Schema Markup
are one of the most buzzing topics in SEO. To
elaborate, there are 3 major parts to a website.
Namely Text, Markup
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and Structured Data. Text of course, is depictive
of the content. Markup shows the browser the way
content should look on the website and
Structured Data lets the bots like Google know
what the data is. Structured data helps to make
your website look better and enables search
engines to categorize your websites. You might
be undermining the benefits of structured data
but once your SEO strategies start working, you
will realize that it should be an integral part
of any SEO plan. Search Engines like to read and
crawl organized data. So, get rid of Normal HTML
markups and enable Google to crawl your website
easily! It isnt surprising how Structured Data
and Schema Markup have become trending topics.
Also, its application has become mandatory for
most of the industries. Follow the
abovementioned SEO tips in 2018 and you are
sure to rank well and high!
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