Top 5 SEO Strategies & Techniques - PowerPoint PPT Presentation

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Top 5 SEO Strategies & Techniques

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SEO is not a science that could not be understood quickly but it is always associated with a set of certain strategies and techniques that should be used consistently for getting higher ranks among popular search engines. – PowerPoint PPT presentation

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Updated: 15 November 2018
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Title: Top 5 SEO Strategies & Techniques


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Top 5 SEO Strategies Techniques A PPT by
JanBask Digital Design
Top 5 SEO Strategies Techniques
www.janbaskdigitaldesign.com
Copyright JanBask Digital Design. All Right
Reserved
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Introduction --Top 5 SEO Strategies Techniques
SEO is not a science that could not be understood
quickly but it is always associated with a set of
certain strategies and techniques that should be
used consistently for getting higher ranks among
popular search engines. If you are sure on best
strategies then could not be avoided at any cost
then you could actually work on deriving results.
Here, in this PPT for JanBask Digital Design,
we will discuss the 5 top SEO strategies and
techniques that you should right away. They are
listed on the basis of effective research and
experiences of popular SEO experts. These
techniques are 100 percent result-driven and
suitable for almost every project and niche.

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1. Optimize the Content for Mobile Browsing

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Continue
Why Mobile optimized Content? Mobile
optimization is necessary these day because the
content is browsed more on smartphone these days
instead of desktops or laptops. This is clear
from the picture as well where usage of mobile
browsing has been increased up to 51.3 percent
when compared to the desktop users.

From 2016 onwards, Google has launched
mobile-first index. Previously, Google was
crawling desktop optimized sites only but Google
has started ranking mobile sites even
higher. This is the reason why every site and
its content should be optimized for mobile. If
you are not sure then take help from SEO experts
and ask them to make your site mobile-friendly
right away for best results.
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2. Focus more on Voice Search

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Continue
  • According to KPCBs report on Internet trends
    2016, queries related to voice search have been
    increased up to 35X since 2008 and more 7X by
    2010.
  • According to stats, when accuracy of speech
    recognition has reached up to 90 percent or more,
    almost everyone loves to try this features at
    least one especially when traveling. When 90
    percent is a good average, 99 percent accuracy
    has become a game changer today.
  • So, at this stage when accuracy has gone at the
    top level, optimizing your site for voice search
    is a wise decision in that case. Also, make sure
    that your website is already optimized for Siri,
    google Now, or Cortana etc.


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3. Try using optimized URLs only

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Continue
  • According to Google trends, using short and
    keyword optimized content has been a popular SEP
    strategy from years. However, it is proved that
    shorter URLs always witness higher ranks when
    compared to larger ones.
  • It would be great of you can use maximum 5
    keywords for every URL. Words added afterwards
    are not given much credit.
  • Further, try using the primary keywords in first
    five words only to enjoy higher ranking among
    popular search engines.


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4. Engage in improving user experiences

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Continue
  • From years, providing engaging user experiences
    is always the key to success. Based on a recent
    study, there is always a direct connection
    between high rankings and beating out the
    expected CTR of other pages in SERPs
  • If your content is ranked well in SERPs but does
    not perform well in terms of clicks then there
    are chances that page is not going to hold ranks
    for longer.
  • One of the best things you should do to make sure
    that CTR remains stronger is to optimize the data
    for decided keywords. For example, if title and
    metadata are enough engaging then you can keep
    your viewers engaging for longer.



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5. Write longer content and use related
keywords too

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Continue
  • According to a recent research, the higher ranked
    content in Google was greater then 2000 words in
    2018. So, it is not about lengthy content here
    but put quality together on a single page so
    users may get all relevant content at a single
    URL only.
  • The concept is true for training or educational
    websites majorly who wanted to show their
    expertize into particular domain.
  • I will suggest using 1200 to 1500 words on
    average for every post and 2000 for evergreen
    content.


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Summary
  • We have listed the top SEO strategies and
    techniques in this post that are used frequently
    with almost every project.
  • So, you should use them as per your convenience
    and dont forget to share the experience with us!
  • If there is any other strategy that worked
    wonderful for you then add the same into comment
    section. We are waiting to hear from you.

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Thank you
Happy Learning!
www.janbaskdigitaldesign.com
Copyright JanBask Digital Design. All Right
Reserved
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