On Page SEO by Himangi Singh

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On-Page SEO
Himangi Singh
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TABLE OF CONTENTS
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04
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• Definition

• Benefits of On-Page SEO

• On-Page SEO Off-Page SEO

• How to Optimize Ranking Factos

• SEO Ranking Factors

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WHOA!
Himangi Singh

• Hello everyone, this is Himangi Singh, presenting
  you some facts about On-Page SEO

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Introduction
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Himangi Singh

• Before we dive into the world of Digital
  Marketing, lets understand what is On-Page SEO,
  a crucial factor in our Digital Marketing journey
  ?

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What is On-Page SEO?

• On-page SEO is the practice of optimizing
  elements on your web pages, such as content and
  page speed to improve your ranking and visibility
  in search engine results pages (SERPs).

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• On-page SEO is a type of search engine
  optimization (SEO) that uses on-site
  optimizations to improve a pages rankings in
  relevant search results.
• On-site optimizations target a pages content and
  source code. It involves the following
• Optimizing and creating content for user intent
• Adding keywords to your content
• Improving page speed
• And many more

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When we talk about On-Page SEO, there is another
term Off-Page SEO

• On-Page SEO

• Off-Page SEO

• Focuses on the ranking factors that occur outside
  of your website like brand mentions and backlinks.

• Refers to optimizng the parts of your website you
  control like content, HTML, title of the page,
  URL etc.

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Benefits of On-Page SEO

• Increase
• Organic
• Traffic

• Improve Search Engine Rankings

• Cost-Effective

• Improve Crawl Rates

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Benefits of On-Page SEO

1. Improve Search Engine Rankings Optimizing
   on-page elements such as meta tags, headings, and
   content helps search engines understand the
   relevance and context of your web pages. This can
   result in higher rankings for relevant search
   queries.
2. Increase Organic Traffic Higher search engine
   rankings generally lead to increased visibility
   and click-through rates. This in turn, can bring
   more organic traffic to your website.
3. Cost-effective Implementing on-page SEO can be
   very inexpensive and often times free. There are
   some tools available that like Moz.com, Mangools,
   SEO Powersuit or Semrush that can help you do
   some research on your website free or even at
   some low cost.
4. Improve Crawl Rates Crawl rates is the number
   of requests Googlebot makes to your site per
   second when crawling. Google must be able to
   crawl your pages, otherwise, they wont be
   indexed and wont show in results.

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SEO Ranking Factors
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In SEO, Ranking refers to your contents position
on the search engine results page (SERPs).
Himangi Singh

• What is Ranking in SEO?

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Page Speed

• Page speed has been cited as one of the leading
  SEO ranking factors for years. Google wants to
  improve users web experience, and fast-loading
  web pages will do that.
• Google announced a search engine algorithm update
  focused on mobile page speed that started
  affecting sites in July 2018. It could be
  penalized if your site doesnt load fast on
  mobile devices.

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Backlinks

• Backlinks, also known as inbound links, are links
  from other websites that point to a page on your
  website. They are important for SEO because they
  can help your website rank higher in search
  engines, improve your domain authority, and show
  that your website is popular with your users.

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Quality Content

• The single most important Google ranking factor
  is the quality of your content. This correlates
  to the consistent publication of high quality
  content, user engagement, and niche expertise.
  So, what makes relevant, quality content?
• Its trustworthy
• Its readable
• Its fresh
• It matches the intent of the keyword

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Keywords

• The first and the most obvious of the major
  Google ranking factors are keywords. Keywords are
  what people type into the Google search bar,
  telling Google exactly what they want to see in
  the results, so its no surprise that theyre a
  critical factor. If you want one of your pages to
  rank for a particular keyword, one of the best
  ways to achieve that is to include the keyword
  throughout your page.

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Search Intent Match

• Does your content match what your searcher wants
  at that particular moment?
• If so, youre going to find yourself with a
  massive rankings boost.
• Thats because Google is trying to downgrade
  traditional ranking factors (like keywords and
  links) in favor of ranking factors that answer
  the question Does this content gives the
  searcher what they were looking for?

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RECOMMENDATIONS

• WHAT TO DO

• WHAT NOT TO DO

• Keyword stuffing
• Duplicate content
• Hidden texts and links
• Paid links
• Poor user experience
• Neglecting mobile optimization
• Not using the proper URL structure

• Improve page speed.
• Publish relevant and trustworthy content.
• Regularly evaluate current keywords and trends.
• Manage your metrics.
• Optimize on-page components.

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Thank You ?
Himangi Singh
Digital Pundit

• For more details, visit out website Digital
  Pundit
• Address Bus Stand, 709 Shivalik Square, 132 Feet
  Ring Rd, near Adani Gas Pump, opp. Ranip, Nava
  Vadaj, Ahmedabad, Gujarat 380027
• Phone [phone]