ORM Trends (2018 Update) | ReputationPlanners

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Online Reputation Management Trends (2018 Update)
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• By Reputation Planners

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• Nowadays, more than 80 percent of the consumers
  have stopped relying upon advertisements.
  Customers use to research company by cost,
  quality and users experience. Fact is, why to
  believe banners if the real information is
  available online in just a few clicks. Hence,
  every business should follow the latest online
  reputation management trends.

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Here are some crucial online reputation
management trends for 2018
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1. Social Engagement is No Longer Elective
2. Latest Trend Smart Home Speakers
3. Posting Good Content is Crucial for Business
   Reputation
4. Encourage Optimistic Online Reviews
5. Mobile Responsive Sites
6. Blog Regularly
7. Negative Feedback Spread More Quickly

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1 Social Engagement is No Longer Elective
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• This is one of the superlative online reputation
  management strategies 2018 for enhancing your
  presence.
• Here, what to do
• 1. Individuals should scrutinize the properties
  which get the more consumers attention in the
  niche and focus on building them.
• 2. Create eye-catching About lettering on all
  the selected properties.
• 3. Do not forget to upload the images and videos
  wherever you can.
• 4. Target the consumers by location.
• 5. Use contests and queries in order to drive
  rendezvous.
• 6. Post the informative contents.

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2 Latest Trend Smart Home Speakers
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• According to a report, 15 percent of the people
  have bought the smart home speaker presently.
  Furthermore, it is predicted that the smart
  speakers market will rise to 25 billion industry
  in the next two years.
• If individuals online reputation is bad or not
  augmented for this trend, then they will be
  invisible.
• Hence, tycoons should think about the latest
  changes individuals might look for. As more
  speakers are going to vend in 2018 and few coming
  years. So, the verbal search request will impact
  the online reputation management of your business.

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3 Posting Good Content is Crucial for Business
Reputation
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There is nothing new in posting the good and
relevant contents but it has become essential in
the year 2018. Gone are the days, when just
creating a LinkedIn profile and writing one blog
is enough. Now, the focus should be on the
quality. Different forms of content marketing
include 1. Press Release. 2. Guest Posts. 3.
Content for the website as well as the landing
page. 4. Infographics and lists etc.
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4 Encourage Optimistic Online Reviews
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According to a report, more than about 80 percent
of the public rely on online reviews than
traditional approach i.e. mouth recommendations.
In fact, the upsurge in one star in Yelp rating
boosts the revenue by 5 to 9 percent. So, how to
cultivate the optimistic online reviews comes
under online reputation management trends for
2018 which includes 1. Offer incentives to the
consumers who leave the positive reviews. 2.
Individuals should respond personally and very
politely to the negative reviews. 3. Also, report
inaccurate reviews.
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5 Mobile Responsive Sites
Todays generation emphasis on the smartphone
searches, hence speedy sites has become more
vital than ever. How this factor impact the
reputation? Actually, if individuals business
site is not faster, then Google will not rank it
higher. And the page is not shown up on the top
of the first page of search results. Being on the
second page of search engine makes them
invisible. One should opt the online reputation
management services in order to bring their
business page on the first page. This trend is
going to accelerate in 2018 because Google
accentuates mobile searches.
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6 Blog Regularly
Search engines and individuals get bored if they
find same posts every time when they return to
the blog. An SEO study indicates that individuals
should pose content either every day or at least
once a week. This is the best online reputation
management strategy which everyone should opt.
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7 Negative Feedback Spread More Quickly
There is not any technical issue with it but its
just because of the world we are living in now.
Any negative article not only will seem in the
Google but also be shared on Social networking
sites like Twitter, Instagram, and Facebook in
real time.
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