Title: Harshkhurana09876
1Best Digital Markeing Coure In Faridabad TDMC
8700600135
- Website - https//www.topdigitalmarketingclass.co
m - Email -info_at_topdigitalmarketingclass.com
- Phone -(91) 8700600135
- Address - 204/2nd Floor, Super Avenue Building,
- Sector 73, 201307 Noida
2WHAT IS DIGITAL MARKETING?
- Digital marketing is an umbrella term for the
marketing of products or services using digital
technologies, mainly on the Internet, but also
including mobile phones, display advertising, and
any other digital medium.
3BENEFITS OF DIGITAL MARKETING
4DIGITAL MARKETING OF MODULES
- SEO (Search Engine Optimization)
- SMO (Social Media Optimization)
- SEM (Search Engine Marketing)
-
- SMM(Social Media Marketing)
- CW ( Content Writer )
5WHAT IS SEO?
- Search engine optimization (SEO) is the process
of improving the quality and quantity of website
traffic to a website or a web page from search
engines. SEO targets unpaid traffic (known as
"natural" or "organic" results) rather than
direct traffic or paid traffic.
6WHAT IS SMO?
- Social media optimization (SMO) is the use of
social media networks to manage and grow an
organizations message and online presence. As a
digital marketing strategy, social media
optimization can be used to increase awareness of
new products and services, connect with
customers, and mitigate potential damaging news.
7WHAT IS SEM?
- Search engine marketing (SEM) is a digital
marketing strategy used to increase the
visibility of a website in search engine results
pages (SERPs). - While the industry term once referred to both
organic search activities such as search engine
optimization (SEO) and paid, it now refers almost
exclusively to paid search advertising.
8WHAT IS SMM?
- Social media marketing (SMM) is a form of
Internet marketing that utilizes social
networking websites as a marketing tool. The goal
of SMM is to produce content that users will
share with their social network to help a company
increase brand exposure and broaden customer
reach.
9CONTENT WRITING
- A website content writer or web content writer is
a person who specializes in providing relevant
content for websites. Every website has a
specific target audience and requires a different
type and level of content.
10Benefits of Online Marketing Over Offline
Marketing
- High return on investment (ROI) through Online
Marketing. - Target only most interesting audience, pay only.
- You can start without spending with small amount.
- Advertising your products on specific hours, time
or day bases. - Fully Controlled as per your location, budget and
time.
11CONCLUSION
- The study started with the aim to analyses the
different issues related to the digital
marketing. Based on the discussion it has been
found that in case of the digital marketing the
most important aspect is to connect with the
users. The ladder of engagement has shown the
approaches to attach with the customers. The
study has also revealed that in order to utilize
the digital marketing in an effective way, the
companies are required to design an effective
platform. With the example of Pinterest the
effectiveness of a social media platform has been
discussed. The current trends in the digital
marketing have also been discussed in the study.
12(No Transcript)