Social Media Marketing

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Social Media Marketing
Getting Connected Social Medias and Networking

• Presented by
• Suzie Sands 360training.com 
• Scott Naill   Tony TrappUpper Valley JVS HVAC/R
  Program
•                

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We dont need no stinkin social marketing..or
do we?

• What is it?
•   Blogs
•   Twitter
•   Facebook
•   Marketing/Branding

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What you will get from todays presentation

• A working overview of social media and some
  considerations of how it might impact your
  marketing efforts?
• Definitely
• A complete answer on whether or not social media
  marketing is right for you and how you should
  implement it?
• Not a chance

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So, what is social media marketing?
Social Media Popularity Around The
World Internet Users in Select Countries Who
Have Created a Social Network Profile as of 2009

• At its most basic, it is a means of communication
  that transforms a monologue into a dialogue
• It transforms people from content readers into
  content providers
• A snapshot of some current social media sites on
  the web can be found at http//www.seomoz.org/arti
  cle/social-media-marketing-tactics

Social Media Popularity Around The World Internet
Users in Select Countries Who Have Created a
Social Network Profile as of 2009
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Obsolescence disclaimer

• Todays presentation is chock full of information
  that will probably all be superseded, laughable,
  or just plain wrong
• in six months.
• This is not the fault of the presenters.
• This stuff just changes that fast.

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Social Media are on the cutting edge of
technology. Right?

• Well, not so much. Its been around for a while
• Bulletin board systems Internet Relay Chat
  (IRC) 1980s
• Commercial online services ICQ (precursor to
  instant messaging) 1980s 1990s
• Compuserve, Prodigy, AOL
• World Wide Web publicly available in 1991
• Discussion forums

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Cutting Edge (continued)

• File sharing sites 2000
• Napster, Limewire Pirate Bay
• Social networking sites 2002
• Friendster (02), MySpace (04), Facebook (07)
• Media sharing sites 2004
• Flickr (04), YouTube (05)
• Social bookmarking 2006
• Digg, StumbleUpon, Reddit, Del.icio.us
• Real time statusphere 2008
• Twitter

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Lets take a look, shall we?

• Facebook
• http//www.facebook.com/uppervalleyhvacr
• YouTube
• http//www.youtube.com/uppervalleyhvacr
• Twitter
• http//twitter.com/uppervalleyhvac
• LinkedIn
• http//www.linkedin.com/

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Why should we consider marketing on social media?
Our customers are already there..students
SITE UNIQUE VISITORS MONTHLY VISITS
facebook.com 68,557,534 1,191,373,339
myspace.com 58,555,800 810,153,536
twitter.com 5,979,052 54,218,731
These numbers reflect monthly counts for January,
2009. Source compete.com
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Marketing on social media? (continued)
The demographics are getting broader
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Marketing on social media? (continued)
Our customers are embracing the new media

• Students have largely grown beyond email as a
  communication channel except with their
  grandparents
• Students would rather text than talk
• Students believe mass media marketing messages
  have little credibility
• Students have conquered information overload
  they ignore it and seek out what they need when
  they need it
• Students still seek out peers to get input on
  buying decisions
• Students will tolerate a moderate amount of
  marketing on the new media

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Texting
Word or phrase Abbreviation(s)
Been There Done That BTDT
Go For It GFI
Parents Over Shoulder POS
Excellent XLNT
By the way btw
Got to go g2g or gtg
Unpleasant Visual UV
I don't know idk
In my humble opinion imho
In my opinion imo
Just kidding jk
You Know What You Can Do YKWYCD
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Who is already in the social media marketing game?
Some of the biggest businesses in the world

• ATT Flickr, YouTube, a fan page
• Best Buy Twitter, blogs, Blue Shirt Nation
  (network)
• Bigelow Tea MySpace, Facebook, Twitter
• DirecTV Facebook, Twitter
• Fidelity Investments podcasts
• HR Block Twitter, Facebook
• Luxor Hotel Casino Twitter, Facebook,
  YouTube, blogs
• National Geographic Twitter, Facebook, YouTube,
  MySpace

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What does a successful campaign look like?
Some of the best of 2009

• Barack Obama has 6 million Facebook fans
• http//www.facebook.com/barackobama
• BMW What Drives You graffiti contest
• http//puregraffitiwall.com/
• Papa Johns Pizza grew Facebook fans to 200,000
  in 2 months
• http//www.facebook.com/papajohns
• Coca Cola because of large brand equity, a
  softer sell
• http//www.facebook.com/coca-cola

Source http//www.insidefacebook.com/
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Social Media Marketing The Cost

• There is no monetary cost at all to set your
  company up on Facebook, YouTube, Twitter, etc.
• Social Media are labor intensive!
• Facebook example
• Setting up the account 15 minutes
• Creating a plain page 10 minutes
• Customizing your page 1 week (If you have prior
  experience
• Providing content Never ending. These media
  have an insatiable appetite for content. The
  content is what attracts the customer

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Social Media Marketing The Reason

• Recognize that social media are dialogues
  people will not always say what you want to hear
• Dont ignore the inevitable your students are
  now, or will be on social media.
• Beware of what you post!

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Creative Concept-BrandingEverything We Do Is
Marketing

• A Brand is a Trademark or a distinctive name
  identifying or representing a product or
  service.
• Serves as a unifying element
• Everything that makes them think of you

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Student Handout
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Follow-Up Postcards
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T-Shirt Handout

• A person wearing a black T-shirt without a brand
  name is simply wearing it.- Build Your Own
  Brand by Doug Dovarak

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T-Shirt Handout

• A black T-shirt with a brand name on it is more
  than just clothing.- Build Your Own Brand by
  Doug Dovarak

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Display Banner
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Website/Landing Page
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Movie Theatre Promo
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Social Media Marketing-Q A
Questions Educated Guesses, Semi-logical
Deductions, and Wildly Unfounded Speculations
360Training.com
uppervalleyhvacr.com
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Contact Info

• Suzie Sands
•   suzie.sands_at_360training.com360training.com 
• Scott Naill naills_at_uvjvs.org
• Tony Trapp trappt_at_uvjvs.org
  uppervalleyhvacr.com