Benefits of Push Messages PPT

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Push Notification

• With several new apps being launched on the app
  store every day, one of the elements that is used
  to engage with the user is Push Message or Push
  Notification. It is considered to be a great
  digital marketing strategy to stay connected with
  your users. But it is very important to use it
  carefully because the over boarding might force
  the user to mute the Push Notification.

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What is Push Notification?

• A push notification or push message is a message
  that generally pops up on your screen from the
  apps that are installed in your phone. The best
  part is that there is no other application
  required for the push message to work unlike in
  mobile app advertising. The Application manager
  can send these notifications any time, it doesnt
  require the user to be using the phone or app.

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Types of Push Notification

• Notify the users regarding transactions.
• Alerts regarding the offers.
• Re-engage the inactive Users
• Remind customers about abandoned carts
• Gather Feedback from customers.
• Notify Customers about new Products

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Benefits of Push Notification
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Enhance Brand Consistency -

• Generally, users appreciate the current
  information like Special Offers, deals etc. which
  in turn results in enhancing your brand
  consistency. By Sending such offers, the push
  messages bring back the inactive users to your
  App.

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Increased Customer Engagement

• Push messaging gives a way to reach out customers
  quickly and easily. By making your Push message
  more engaging and valuable, you can make users
  interact with it more often.

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Instant Delivery

• Email Marketing Strategy is the great marketing
  channel, push message is the better way for
  instant delivery. They can be opened quickly
  which allows users to take the desired action.

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Enhance conversion Rates

• Push notification creates a sense of urgency
  amongst the customers and this has successfully
  worked for eCommerce companies for Conversion
  rate optimisation. The conversion rate can be
  increased by sending push notifications to those
  customers who added the product in the cart but
  abandoned before check out.

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Save Time

• Push messages save a lot of time of marketers.
  The process of creating newsletters and emails
  consumes a lot of time, in such cases, the push
  messages are much less time taking.

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Opt-in/Opt-Out Feature

• The best part is that the user can control these
  push notifications. Users are free to opt-in or
  Opt-out anytime. The High-Quality Push
  Notifications have high opening rate, so make
  sure that your push message is engaging and
  valuable.

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