MKT 421(NEW) Experience Tradition/newtonhelp.com

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MKT 421(NEW) Experience Tradition/newtonhelp.com
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MKT 421(NEW) Experience Tradition/newtonhelp.com

• MKT 421 Final Exam Guide (New)
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
• 1. A __________ is a road map for the
  marketing activities of an organization for a
  specified future time period, such as one year or
  five years.
• marketing dashboard
• marketing plan
• operation plan
• mission statement

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MKT 421(NEW) Experience Tradition/newtonhelp.com

• MKT 421 Final Exam Guide (New, 2017)
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
• __________ is best defined as the process of
  continuously obtaining information on events
  happening outside a company to recognize and
  interpret possible trends that affect marketing.
  Relationship marketing Digital marketing Customer
  relationship management Environmental scanning A
  __________ is often referred to as a business
  firm. government agency nonprofit organization
  publicly owned organization for-profit
  organization The __________ refers to the seven
  stages a company goes through to recognize
  opportunities and convert them into sellable
  services or products service gap analysis
  strategic focus and

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MKT 421(NEW) Experience Tradition/newtonhelp.com

• MKT 421 Final Exam Guide
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
• 1. Blending the firm's promotion efforts
  to convey a complete and consistent message is
  the goal of
• Sales management communications.
• Integrated promotional marketing.
• Sales promotion communications.
• Integrated marketing communications.
• 2

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MKT 421(NEW) Experience Tradition/newtonhelp.com

• MKT 421 Solving the Problem Five-Step Marketing
  Research Approach Presentation (2 PPT)
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
• his Tutorial contains 2 Presentation
• The purpose of this assignment is to place
  students in the active role of a marketing
  manager with a problem threatening the
  organization's survival. Students will respond to
  a specific scenario that requires them to address
  the concepts both critically and creatively to
  solve the scenario's dilemma.

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MKT 421(NEW) Experience Tradition/newtonhelp.com

• MKT 421 Week 1 Discussion Question 1
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
• Select an organization with which you are
  familiar. How does your selected organization use
  the different components of the marketing mix?
  How does the marketing mix affect the development
  of your selected organizations marketing
  strategy and tactics? How can your selected
  organization use quantifiable elements to
  evaluate, monitor, and control marketing
  effectiveness?

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MKT 421(NEW) Experience Tradition/newtonhelp.com

• MKT 421 Week 1 Discussion Question 2
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
• Assume you are the newly hired marketing manager
  of a company. As you spend time with other peer
  marketing managers, you realize that the company
  doesnt place an emphasis on planning within the
  marketing organization. Why is planning important
  in marketing? What are the essential components
  of a marketing plan? How would you convince your
  supervisor that the marketing department should
  produce formal marketing plans?

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MKT 421(NEW) Experience Tradition/newtonhelp.com

• MKT 421 Week 1 Elevator Pitch (2 Papers)
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
• This Tutorial contains 2 Papers
• Create a 700-word elevator pitch that includes
  the following
• Summarize your background and what makes you
  unique (your competitive advantage/differentiation
  ) in a one-paragraph elevator pitch.
• Identify three to four companies for whom you
  want to work (your target market and how you can
  fulfill its needs/wants), and how you think your
  skill set will benefit them.
• Format your assignment consistent with APA
  guidelines.

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MKT 421(NEW) Experience Tradition/newtonhelp.com

• MKT 421 Week 1 Individual Assignment Favorite
  Brand Paper (2 Papers) (New)
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
• This tutorial contains 2 different papers
• Write a 750- to 1,000-word paper in which you
  identify your favorite brand and explain why it
  is your favorite. In the paper you should do the
  following
• Identify a brand about which you are passionate.
• Explain a minimum of three reasons why you are
  passionate about this brand.
• Respond to the following questions

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MKT 421(NEW) Experience Tradition/newtonhelp.com

• MKT 421 Week 1 Marketing and Buying Behaviors
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
•  
• MKT 421 Week 1 Marketing and Buying Behaviors
• Marketing is really a study in behaviors what do
  we consume and why.  As you start to sink your
  teeth into some new concepts within marketing,
  reflect for a moment about your own buying
  behaviors.  Can you identify the determining
  dimension or dimensions of your own personal
  characteristics that explain why you bought each
  of the specific brands you did in your most
  recent purchase of all of these items. Be sure to

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MKT 421(NEW) Experience Tradition/newtonhelp.com

• MKT 421 Week 2 Assignment Elements Of A Marketing
  Plan Paper (New, 2 Papers )
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
• This Tutorial contains 2 Papers
• Watch the video case study "Geek Squad A New
  Business for a New Environment."
• Read the case study discussion on pp. 88-89 of
  the Marketing text. Keep this case study in mind
  as you complete this assignment.

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MKT 421(NEW) Experience Tradition/newtonhelp.com

• MKT 421 Week 2 Discussion Question 1
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
• What is marketing research? How has the Internet
  affected marketing research? As a part of your
  answer, address time, cost, approaches, and
  validity. Why is marketing research important to
  developing marketing strategy?

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MKT 421(NEW) Experience Tradition/newtonhelp.com

• MKT 421 Week 2 Discussion Question 2
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
• What is competitive intelligence? What is the
  importance of competitive intelligence and
  analysis in modern-day marketing? How can a
  companys marketing organization ensure that it
  is able to identify newly emerging competitors in
  time to plan and execute an effective marketing
  strategy in response to these competitors

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MKT 421(NEW) Experience Tradition/newtonhelp.com

• MKT 421 Week 2 Individual Assignment Marketing
  Mix Presentation (2 PPT)
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
• This Tutorial contains 2 Different PPT
• Select a company currently experiencing marketing
  changes.
•  
• Create a 6-slide Microsoft PowerPoint
  presentation (including a title slide) that
  analyzes that company's marketing mix
• Each of the four P's should be addressed on its
  own slide.
• The final slide should analyze the changes this
  company is experiencing and the driving forces
  behind the

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MKT 421(NEW) Experience Tradition/newtonhelp.com

• MKT 421 Week 2 Individual Assignment Personal
  Branding Plan Paper (2 Papers)
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
• This Tutorial contains 2 Different Papers
• Write a 750- to 1000-word paper that does the
  following
• Summarizes your background and what makes you
  unique in a 1-paragraph elevator pitch
• Identifies 3 to 4 companies you want to work for,
  and an explanation as to why
• Identifies the best methods for contacting those
  companies and
• engaging those who might influence the

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MKT 421(NEW) Experience Tradition/newtonhelp.com

• MKT 421 Week 3 Assignment Positioning
  Presentation (New, 2 PPT)
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
• This Tutorial contains 2 Presentations
• Using the same company you chose for your Week 2
  assignment, choose a product or
• service the company offers on which to focus.
• Identify the important attributes for your chosen
  product
• and select two key variables for your perceptual
  map.

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MKT 421(NEW) Experience Tradition/newtonhelp.com

• MKT 421 Week 3 Discussion Question 1
•  
• For more course tutorials visit
•  
• www.newtonhelp.com
•  
• Select a product with which you are familiar.
  What stage is your selected produ
• ct at in the product life cycle? Provide
  rationale for your answer. Based on your

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MKT 421(NEW) Experience Tradition/newtonhelp.com

• MKT 421 Week 3 Discussion Question 2
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
• Select a product or service. Then select three
  different organizations th
• at provide your selected product or service and
  compare the p
• rices associated with your selected product or
  service. What is the difference betwe
• en the prices among the different organizations?
  What is the rationale for this difference?

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MKT 421(NEW) Experience Tradition/newtonhelp.com

• MKT 421 Week 3 Individual Assignment Perceptual
  Map Presentation (2 Sets) (New)
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
• This tutorial contains 2 different papers
• Review "perceptual mapping" located on the Week 2
  ERR page.
• Review the example perceptual map in Exhibit 4-14
  in Ch. 4 of Basic Marketing.

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MKT 421(NEW) Experience Tradition/newtonhelp.com

• MKT 421 Week 3 Team Strategy and Positioning
  Analysis Part 1 (2 Papers)
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
• This Tutorial contains 2 Papers
• Select a new product or service that will be
  launched by either an
• existing organization or one you will create.
  Obtain
• your instructor's approval of your product or
  service before beginning this project.

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MKT 421(NEW) Experience Tradition/newtonhelp.com

• MKT 421 Week 4 Assignment Marketing Research
  Report (2 Papers)
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
• This Tutorial contains 2 Papers
• Use the same company from your Week 2 assignment.
• Your company has decided to launch a new line of
  products.
• Create a 1,400-word report and include the
  following information

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MKT 421(NEW) Experience Tradition/newtonhelp.com

• MKT 421 Week 4 Discussion Question 1
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
• What is a distribution channel? What is the
  relationship between channels of distributi
• on and logistics? How does geographical location
  affect your selection of distribution channels?

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MKT 421(NEW) Experience Tradition/newtonhelp.com

• MKT 421 Week 4 Discussion Question 2
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
• What are the similarities and differences between
  promotional push strategies and promotion
• al pull strategies? What is an example of a
  situation in which an organization would use a
  push s
• trategy? What is an example of a situation in
  which an organization would use a pull strategy?

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MKT 421(NEW) Experience Tradition/newtonhelp.com

• MKT 421 Week 4 Individual Assignment Blue Ocean
  Strategy Paper (2 Papers)
•  
• For more course tutorials visit
• www.newtonhelp.com
• This Tutorial contains 2 Different Papers
• Write a 750- to 1,000-word paper that describes
  the importance of blue ocean s
• trategy and identifies a product or service that
  would be considered a blue
• ocean move. Include the following
• A description of blue ocean strategy and its
  importance

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MKT 421(NEW) Experience Tradition/newtonhelp.com

• MKT 421 Week 4 Logistics and Distribution
•  
• For more course tutorials visit
• www.newtonhelp.com
•  
•  
•  
• MKT 421 Week 4 Logistics and Distribution
• There are basically five approaches for entering
  an international market usually
• the choices and risks are very product
  dependent.  Assume you are a consul
• tant specializing in global logistics and
  distribution.  There are four clients that are
  planning

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MKT 421(NEW) Experience Tradition/newtonhelp.com

• MKT 421 Week 4 Team Strategy and Positioning
  Analysis Part 2 (2 Papers)
•  
•  
• For more course tutorials visit
• www.newtonhelp.com
• This Tutorial contains 2 Papers
• Use the same product and organization you
  identified in your Week 3
• Strategy and Positioning Analysis.
• Develop a 1,750-2000-word analysis that includes
• Describe how your marketing efforts and
  marketing mix will change with
• each phase in the product life cycle
• Explain how the packaging you will use for your
  product or service will add value.

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MKT 421(NEW) Experience Tradition/newtonhelp.com

• MKT 421 Week 5 Discussion Question 1
•  
• For more course tutorials visit
• www.newtonhelp.com
• Florida's Department of Citrus and a coalition of
  consumer groups
• have launched an attack on your company for
  deceptive marketing because your com
• pany markets its SunShine drink as fru
• it juice even though the drink contains less than
  5 fruit juice.

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MKT 421(NEW) Experience Tradition/newtonhelp.com

• MKT 421 Week 5 Discussion Question 2
•  
• For more course tutorials visit
• www.newtonhelp.com
• You are the marketing manager for a leading
  coffee c
• hain. Your company has made the decision to
  expand internationally,

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MKT 421(NEW) Experience Tradition/newtonhelp.com

• MKT 421 Week 5 Individual Assignment Map the
  Supply Chain Paper (2 Sets) (New)
•  
• For more course tutorials visit
• www.newtonhelp.com
• This tutorial contains two sets of Paper
• Select an industry.

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MKT 421(NEW) Experience Tradition/newtonhelp.com

• MKT 421 Week 5 Team Promotional Strategy Paper
  and Presentation (2 Papers and 2 PPT)
•  
• For more course tutorials visit
• www.newtonhelp.com
• This Tutorial contains 2 Papers and 2 PPT
• Prepare a 15- to 20-slide Microsoft PowerPoint
• presentation illustrating your promotional
  strategy.
• Also
• Write a 6,000- to 7,000-word paper that
  integrates your previous Learning Team
  assignments
• into a final Marketing Plan. In addition to your
  previous papers, include the following

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MKT 421(NEW) Experience Tradition/newtonhelp.com