Social Media PPT

1

Social Media Marketing
PPT
www.lead-tronics.com
2
Content

1. WHAT IS SMM
2. WHY WE NEED SMM
3. SOCIAL MEDIA PLATFORMS
4. SOCIAL MEDIA TRENDS
5. ADVANTAGES OF SMM
6. HOW OFTEN WE SHOULD POST?
7. WHAT ARE YOU TRYING TO ACCOMPLISH?

3
WHAT IS SOCIAL MEDIA MARKETING?
Social Media Marketing (SMM) is a form of
internet marketing that uses social media apps as
a marketing tool.
These social media platforms enable brands to
connect with their audience to 1) build a
brand 2) increase sales 3) drive traffic to a
website and 4) build a community of followers to
share and engage with content.
4
WHY WE NEED OF SMM
Social media is quickly becoming one of the most
important aspects of digital marketing, which
provides incredible benefits that help reach
millions of customers worldwide. And if you are
not applying this profitable source, you are
missing out an incredible marketing opportunity,
as it makes it easy to spread the word about your
product and mission.
1) Improved brand awareness 2) Cost-effective 3)
Engage with your customers 4) Improved brand
loyalty 5) Marketplace awareness 6) Increased
traffic 7) More brand authority 8)Enhanced SEO
rankings
Monthly Active users
5
SOCIAL MEDIA PLATFORMS
Facebook
Instagram
Youtube
Twitter
Pinterest
Google Plus
Linkedin
6
FaceBook
Facebook one of the best social media platforms
for business is its targeted digital advertising
platform. With Facebook ads, you are able to
target those who are most likely willing and
ready to purchase your products or services. A
Facebook business page is one of the best ways to
connect with your customers and build a following
for your company.
FaceBook Features
Physical Computing

• News Feed.
• Friends
• Wall
• Timeline
• Likes and Reactions.
• Comments
• Messages and inbox.
• Notifications

7
Instagram
Instagram marketing works wonders for brand
awareness. 83 of users confess that this social
network helps them discover new products or
services. Better yet, people show more trust in
the brands presented on Instagram. 74 of users
consider brands with Instagram accounts relevant
and 78 perceive them as popular.
Instagram Features

• Instagram Live Video
• IGTV
• Shoppable Tags In Stories
• More Stories Features
• Turn Existing Posts Into Ads
• Push Notifications for Your Favorite Accounts
• Hyperlink Username and Hashtags In Your Bio

8
Twitter
Twitter has a large user base, which could
include your potential customers. Using hashtags
can help you reach an audience interested in a
particular topic or in a particular location.
Deliver customer service The platform allows
direct two-way communication with your customers.
Twitter Features

• Use hashtags
• Handle problems through direct messages
• Use photos, GIFs and polls
• Do live tweets
• Host and participate in Twitter chats
• Interact with influencers and customers
• Advertise on Twitter

9
Google Plus
Google offers you the opportunity to create a
business page to promote your business,
organization or a specific product you have in
mind. The Google Plus community is growing in
numbers and you can take advantage of when you
create a Google Plus page to grow and promote
your business.
Google Features

• Business Listings for Visibility
• Use Circles to Segment Connections
• Create and Join Communities to Network
• Start Collections to Categorize Content
• Broadcast Hangouts to Engage With Followers
• Share Google Photos to Tell Stories

10
LinkedIn
LinkedIn for business allows you to build
credibility, create a meaningful network, and
glean insider expertise from established experts
in your industry. LinkedIn is the world's premier
business network with 722 million users as of
January 2022.
Linkedin Features

• Hide Your Connections
• Export Your Connections
• Recommendations Endorsements
• Professional Gallery
• Use Your Profile Link
• Create a company page
• Joining groups makes you more visible
• Appropriate and thoughtful posts

11
Pinterest
Pinterest is absolutely a good platform to
advertise on. It's most beneficial for businesses
with visual products or those who can create
content that appeals to Pinterest's core
demographics.
Pinterest Features

• Native Video
• Cinematic Pins
• Promoted Video
• Promoted App Pins
• Sharing
• Home feed
• Picked for You

12
YouTube
YouTube can be a useful marketing channel for
businesses. Your business could use YouTube to
launch or promote products, express your brand's
'personality', monitor feedback, provide customer
service and help your customers spread the word
about your business.
YouTube Features

• Go Live Together
• Live rings
• Cross-channel live redirects
• Uninterrupted split screen viewing
• Live QA
• The homepage
• Subscriptions
• Watch Later
• Trending/ Explore

13

Social Media Trends
Augmented Reality (AR) and Virtual Reality (VR)
are current social media trends in 2022, as
brands try to offer an exciting user experience.
Many e-commerce companies have adapted to
AR-powered shopping, allowing users to try-on
products before purchasing them.
14
ADVANTAGES OF SMM
Social media helps in increasing brand
recognition and visibility. It gives you an
opportunity to market your brand to new customers
each day instead of targeting the same old
customers with marketing messages or promotions.

• Increased Brand Awareness
• More Inbound Traffic
• Improved Search Engine Rankings
• Higher Conversion Rates
• Better Customer Satisfaction
• Improved Brand Loyalty
• More Brand Authority
• Cost-Effective
• Gain Marketplace Insights
• Thought Leadership

15
HOW OFTEN WE SHOULD POST?

• Facebook- 3-10 times per week
• Twitter- at least 5 times a day
• Linkedin- 2-5 times per week
• Google plus- 3-10 times per week
• Pinterest- 5-10 times per week

16
WHAT ARE YOU TRYING TO ACCOMPLISH?
What action will help you achieve these goals?
GOALS
ACTION

• Brand Management
• Responses (website traffic, leads...)
• Maintaining a market presence
• Creating awareness about a cause
• Promoting events...

What action will help me achieve these goals?
17
Contact

• 23, 5th Floor, B Wing, Downtown City Vista,
  Kharadi, Pune - 411014.
• 020-40146191
• contact_at_lead-tronics.com
• www.lead-tronics.com

18
(No Transcript)