Ragan Teleseminars

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Ragan Teleseminars

• Putting the Public Back in Public Relations
• How to Use New Communications Tools
• to Build Relationships
• Presented By
• Elizabeth Albrycht Jennifer McClure
• Research Publications Chair Executive Director
• Society for New Communications Research

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The Old World
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The New World
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Importance of Consumer-Generated Media

• Consumers
• Moving away from traditional print and broadcast,
  trust in ads has decreased significantly
• Doing research online 24 before a purchase
• Prefer to listen and rely upon opinions of peers
• 27 of the 120 million American adults who use
  the Internet read blogs, up from just 11 in the
  spring of 2003.

Source Pew Internet Study
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• Please join us at
• New Communications Forum
• sponsored in part by Lawrence Ragan
  Communications
• March 1 3, 2006
• Palo Alto, CA
• For more info. to register, visit
  www.newcommforum.com
• Use discount code
• NCFR200 to save 200.