Integrating Print And Online Vehicles

1
Five Ways to Fix Your Online Publication Ragan
Communications Steve Crescenzo July 26, 2005
2
What you are up against

• People dont read publications online
• Especially corporate publications
• When theyre at their desk, theyre busy working
• They are task-oriented online, not reading
  oriented
• The odds are against you

3
What were up against

• People dont like to read online
• People dont like to read our stuff anyway
• People really dont like to read our stuff online

4
Some definite things NOT to do

• Throw a PDF file up there and call it an online
  publication

5
(No Transcript)