Keeping current: Trends in employee communications

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Keeping current Trends in employee communications

• Heather Burns
• VP, Educational and Training Services, Ragan
  Communications
• heatherb_at_ragan.com
• August 9, 2005
• With special guest, Jim Ylisela
• Publisher, Ragan Communications

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State of the union

• Todays editor must
• Grab their attention
• Ring the right bell
• Stay focused on the prize
• Break old habits
• Stay ahead of the curve
• Become business savvy
• Stay positive
• Keeping current is strategic and tactical, and
  requires consistent attention on your part.

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First, a definition

• Difference between fads/trends
• Why it matters
• What a strategic trend looks like
• Become a strategic tactician

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Additional resources

• The Poynter Institute
• American Management Association
• The Editors Strategy
• The Journal of Employee Communication Management
• Stacy Wilsons Consulting Skills for
  Communicators (see ragan.com)
• Ragan Communications Leadership Summits
• Angela Sinickas (sinicom.com)
• Conduct a survey that works for you

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Questions?

• heatherb_at_ragan.com