Eduardo Braghin

1
Estimation of Excursionist Tourists in Venice

• Eduardo Braghin
• Carlos R. Calvo
• Ark Gozubuyuk
• Mark B. Hodos

Advisors Stephen Weininger Fabio Carrera
2
Definitions

• A tourist is a person who visits a location with
  no intent of conducting business
• An excursionist or a day-tripper is a person who
  will visit a place for tourism purposes but will
  not spend the night

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Azienda di Promozione Turistica di Venezia

• Responsible for the management of tourist flow in
  Venice, the main land and the surrounding islands
• Also responsible for tourist data collection from
  all hotels
• 16,000 hotel beds in Venice historical center and
  Lido (1998)
• 1.7 million arrivals into Venice historical
  center and Lido (1998)

4
APT and Project Goals

• Keeping the people of Venice informed about
  trends in tourism
• Future creation of alternative tourist routes
• Future control of incoming excursionists
• Preparation for the Jubilee Year (2000)
• Better targeting of APT tourist information

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Tourism in Venice Historical Center and
Lido(estimated by CISET in 1996)

• Overall Tourism
• Increasing yearly
• 11.000.000 visitors
• Excursionist Tourism
• Excursionist rate presumably increasing yearly
• 7.000.000 excursionists entered Venice

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Project Rationale

• Venices present situation
• Overpopulation of tourists and city deterioration
• Excursionists spend less money per person than
  residential tourists
• First step towards solution
• Estimate the number of excursionists entering
  Venice

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Project Overview

• Development of a method to count excursionists
• Direct Counts at 6 main entry points to Venice
• Extrapolation weekly, monthly and yearly basis
• Recommendations

8
Sommario del Progetto

• Stima dei turisti escursionisti che arrivano a
  Venezia ogni anno
• Sviluppo di una metodologia per contare gli
  escursionisti
• Conteggio dei pendolari nei 6 accessi piu
  importanti di Venezia
• Utilizzo del numero di turisti negli alberghi di
  Venezia nel 1997 e 1998 per estrapolare i
  conteggi su base annua
• Raccomandazioni

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Development of the Methodology

• Identification of main tourist transit sites
• Development and testing of guidelines for visual
  identification of excursionist tourists
• Determination of appropriate counting schedule

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Transit Points to Venice
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Established Counting Locations
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Visual Identification of Tourists

• Tourist

• Non-Tourist

Dress

• Foreign logos
• Sneakers, boat shoes
• T-shirts, halter tops
• Sundress
• Sun hat, baseball cap
• Generally Informal

• Full suit
• Uniform
• Work clothing
• Leather shoes
• Generally formal

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Visual Identification of Tourists

• Tourist

• Non-Tourist

Accessories

• Camera
• Map, Guide book
• Luggage, backpacks
• Money belt
• Marsupial pack

• Briefcase
• Folder
• Textbooks, art supplies

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Visual Identification of Tourists

• Tourist

• Non-Tourist

Demeanor

• Confused
• Attentive to surroundings
• Accompanied (families, groups)
• Speaking foreign tongues

• Focused
• Oriented
• Serious
• Inattentive surrounding

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Excursionists vs. Residential Tourists

• Residential tourists will have luggage
  suitcases, large backpacks

• Excursionists will have lighter backpacks,
  marsupial packs, or nothing at all

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Test of Visual Identification
Excursionist
Are you a tourist?
Are you spending the night?
YES
YES
Individual is identified visually
Residential Tourist
Tourist
Residential Tourist
Non-Tourist
NO
NO
Excursionist
Non-Tourist
Correct?
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Results of Visual Identification Tests
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Consistency within the Group
93.0
95.7
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Time of Counting
Continuously from

• to

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Counting Schedule Test
Counting Window
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Days of Counting

• One weekday and one weekend day

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Weeklong Fluctuation
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Final Counting Procedures
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Synopsis of Fieldwork
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Actual Counts
Weekday
Weekend
Total 17.524 excursionists
Total 21.681 excursionists
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Arrivals per Hour
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Annual Estimation
Weekly Estimate
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Annual Estimation
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Weekly Estimate of Excursionists
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Weeklong Proportions
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Annual Estimation
Weekly Estimate
145.090
145.090
Excursionists During June and July
1.233.274
1.233.274
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Annual Estimation
APT Hotel Data
APT, 1998
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Annual Estimation
145.090
145.090
Excursionists During June and July
1.233.274
1.233.274
Annual Estimate of Excursionist Tourstis
6,17 million 17.000 per day
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Annual Estimation
Yearly Tourist Load
Annual Estimation

• 6,17 million excursionists
• 17.000 per day

• Residential Tourist Data
• 3,96 million residential tourist presences

10 million tourists per year, 27.500 per day
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Project Conclusions

• A proven visual identification method
• Improvement of estimates
• Recommendations for future work

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Validity of Estimates

• External factors in sampling
• Problems with the yearly estimate
• Incomplete coverage of special events

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Weeklong Counts
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Seasonal Counts
Primavera
Inverno
Estate
Autunno
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Special Events
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Survey of Excursionists
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A Future Project

• A detailed plan for a yearlong excursionist count
• Training manual for counters
• Definitions of tourists, non-tourists, etc.
• Accuracy testing regimen
• Consistency testing regimen

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Details of the Extended Plan

• Count for one week out of every month
• All six primary locations simultaneously
• Piazzale Roma, Tronchetto, Santa Lucia, Zattere,
  Bacino di San Marco, Punta Sabbioni
• Count during all major festivals
• Carnevale, Redentore, Ascension Day, Festival of
  Madonna delle Salute, Festival of Saint Mark,
  Regattas, etc
• Survey at the most visited locations as well as
  the entrances
• Piazza San Marco, Rialto, Accademia

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Benefits to the APT

• Tourist management
• Alternative itineraries
• Information to public agencies
• Information for the tourist industry

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Sommario del Progetto

• Conteggio diretto degli escursionisti
• 6 postazioni
• 1 giorno feriale 1 festivo per postazione
• Orario di conteggio 8-16 (96 ore totali)
• Totale escursionisti contati 39.000

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Sintesi delle Osservazioni

• Risultati per postazione

Giorno feriale Contaggio totale 17,524
Giorno festivo Contaggio totale 21,681
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Sintesi delle Osservazioni

• Afflussi orari

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Stima del Turismo Escursionisti

• Stima Settimanale

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Stima del Turismo Escursionisti

• Stima mensile

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Stima del Turismo Escursionisti

• Stima Annua

6,2 milioni
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Carico Turistico Annuale

• Excursionisti (WPI) 6,2 milioni

• Prenotatori (APT) 3,96 milioni

10 milioni di turisti
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Estimation of Excursionist Tourists in Venice

• Eduardo Braghin
• Carlos R. Calvo
• Ark Gozubuyuk
• Mark B. Hodos

Advisors Stephen Weininger Fabio Carrera