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Konkurrencen mellem plattformerne Anders
Appelqvist, ElektronikBranschen
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Konkurrencen mellem plattformerne Anders
Appelqvist, ElektronikBranschen
, HDTV Forum
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Konkurrencen mellem plattformerne Anders
Appelqvist, ElektronikBranschen
, HDTV
Forum
, Blu-ray Forum
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Flying to Copenhagen
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October 1998 First DTT transmission
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October 1998 First DTT transmission April 1999
Nokia 9820T launch
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October 1998 First DTT transmission April 1999
Nokia 9820T launch December 1999 Boxer enters
market
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October 1998 First DTT transmission April 1999
Nokia 9820T launch December 1999 Boxer enters
market 1999-2003 Critical articles, political
debate, Boxer grows steadily, other platforms
strikes back, Boxer alone with big five,
distribution likes simplicity, Boxer change
strategy
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2004 Parliament decides to close analogue
before March 2008
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2004 Parliament decides to close analogue
before March 2008 2005 Government
decision Close down analogue in 5 steps
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2004 Parliament decides to close analogue
before March 2008 2005 Government
decision Close down analogue in 5 steps 2005
September 15th Visby, the first step
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2004 Parliament decides to close analogue
before March 2008 2005 Government
decision Close down analogue in 5 steps 2005
September 15th Visby, the first step 2007
October 15th Hörby, the last step
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Before and after example phase 23 -97,9 have
at lease 1 TV set
6 months before SO
June 2006
Households receiving tv on several platforms are
counted double after which the shares are summed
up to 100 .
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Experiences
Better than expected Some households act late No
disasters Pay TV larger than expected Analogue
chose Boxer Some 5-10 need assistance Satellite
offer free installation TV with built in DTT
grows rapidly
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Choice of freeview or pay TV-Out of households
with at least one tv receiving over the
terrestrial network
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So far Many wait until the very end to get DTV
Source Mediavision
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but almost all do.
Source Mediavision
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One Year After
New player Telia Sonera with IPTV Boxer 3
down Also churn on Satellite HDTV Focus from
Satellite and Cable Triple play and DVB-C growth
for Cable, ARPU up Real Video on Demand coming
up Switchover plan to MPEG4 and HDTV with
problems Proposal for DVB-T2
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Platforms
Total
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Platforms
By operator
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62 Digital
By operator
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5 HDTV
By operator
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Canal Digital Our subscribers get 12
HDTV-channels with 5200 hours HD per month

• 3 new HDTV-channels 2008
• History channel HD
• Euro sport HD
• BBC HD
• 1 new HDTV-channel in February 2009
• Animal Planet HD
• 8x3h/day, 7 days/week

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Källa Intern data 2008- Jan 2009
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Swedish Public Service HDTV in 2008
Original programs 500 Summer Olympics 200 Acquisit
ions 16 (!) TOTAL 716 hours ( Reruns
1 000 hours) 716 hours is 20 of
SVTs annual program production excluding news
and sports
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HDTV channels and distribution in Sweden - Feb
2009
S, N
Remarks a) Also distribution in fibre-networks
in 5 large Swedish cities b) Trials in the
Stockholm region c) Trials in Stockholm and
Gothenburg c) IPTV Fibre networks, not xDSL.
For TeliaSonera trials in Stockholm,
Gothenburg/Sweden and Helsinki/Finland
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One Year After
Flat screens are - growing - getting bigger -
less expensive - thinner - HD ready shifting to
Full HD - Built in DTT shifting to MPEG4 But
they are still HD empty!
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(No Transcript)
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(No Transcript)
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Forecast HDTV viewing households
50 HD ready-in Q1/2009
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HDTV specialists
HDTV Forum and Blue-ray Forum Education for shop
sales men Approvals HDTV shops List on home
pages Start in Sweden end May Total Nordic from
September ?
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Anders Appelqvist, VD ElektronikBranschen
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The End Anders Appelqvist, VD
ElektronikBranschen