PowerPoint Presentation TITLE PAGE

1
Mapping the Metallic Future with Consolidated
Graphics
2
What is MetalFX?
MFX base ink is overprinted with cmyk inks These
inks can be printed in your normal print
sequence, provided the silver always prints
first. MetalFX recommends printing
S.K.C.M.Y Print all 615 metallic colours in one
pass of a 5 colour press Available for most
processes and substrates
3
Transparent inks and MetalFX base ink
MFX Silver Base Ink
104 Million Metallics
Transparent CMYK


Metallic inks are opaque. Metallics printed under
CMYK acts as the light source for the transparent
inks
4
MetalFX Colour Coding

• Coded in a Numerical sequence
• All colours are created in increments of 10 -
  this ensures easy and accurate colour
  measurement.
• MetalFX colours encompass the entire colour
  spectrum

MFX0552
MFX0078
MFX0010
5
MetalFX Technical Advantages
Unlimited Metallics for the cost of only 1
additional spot colour Colour consistency by
fingerprinting the press Reduced waste. Only one
additional tin of ink required Increased tack
between silver and CMYK gives better colour
trapping CMYK when overprinted on top of the
silver seals the metallic underneath.This
results in no sealer required, better drying
times, reduces rub off.
6
vs.
Alternative Metallic Ink Systems

• Unlimited number of metallics
• Economical (just one spot ink)
• Reliable (colour control strip)
• Many technical advantages
• Creative Freedom
• Special effects
• Proof all 615 MFX colours

• Limited choice
• Expensive
• Unreliable
• Technical problems
• Limits creativity
• No special effects
• Unable to proof colours easily

7
MetalFX Print Processes
MetalFX is a cross platform printing
process Sheetfed-offset (Litho), web-offset
(heatset), Flexo, Letterpress, Gravure

• Print on plastics, paper, board, metal and poly
  films
• UV or Conventional Inks

8
Product Portfolio
MetalFX Design Kits
MetalFX Licences
MetalFX Ink
9
MetalFX RD and the Future

• Gold Ink - doubling the MFX colours to 208m
• MetalFX and spot colours
• MetalFX and Hexachrome inks
• New improved Non Leafing silver inks
• MFX swatch books for each print process
• MFX swatch books for different paper types
• MetalFX for Screen and Digital Printing

10
MetalFX Website Search Engine
www.metal-fx.com
Search for a MetalFX Printer Search for a MetalFX
Distributor Search for a Design Agency or Brand
Owner Search for an Approved MFX Ink Supplier
11
Brand Penetration
12
Design and Technical Overview
13
How do I use MetalFX?
Insert the MetalFX CD The CD supplied with the
MetalFX kit is dual boot Register your software
on the MFX Website You will be sent an email with
your passwords Colour Palettes Copy the colour
palettes into the designated folders within each
application program as specified in the user
guide supplied with the MetalFX kit. (Latest
version is in PDF format on the CD) Action
Sets Supplied on the CD are actions sets for
Adobe Photoshop. Please load these into Photoshop
from within the application program in order to
convert images into metallics.
14
Metallic images - Vector Based
Load the swatch library from off the MFX CD
Silver set to overprint
MFX Colour
Create a piece of artwork using the CMYK MFX
colours from the swatch library (these are
referenced to the supplied MFX swatch book).
Duplicate the colour areas you wish to be
metallic with the MFX - Base silver and set the
silver areas to overprint. Note The silver goes
on top when designing on the computer, as this
resolves overprinting issues with CMYK. Turning
on the Overprint Preview function in programs
such as Illustrator and Indesign will enable the
design on screen to be seen in colour and show
the overprinting silver
15
LiteFX
How do I create LiteFX ? The idea is to create
an area within a metallic area that is the same
CMYK value as the metallic panel, but with NO MFX
- Base silver used. The use of light when looking
at the metallic area will cause the CMYK area to
change from light to dark as you move the product
or page.
100 MFX-Base Set to Overprint
No Silver
MFX Colour From the swatch book
Finished LiteFX Design
16
SpecialFX
LiteFX example The creation of light
changingelements within a metallic area
17
HoloFX
How do I create HoloFX ? The idea is to reduce
the amount of MFX-Base silver in certain areas of
the Metallic design. This will make the design
appear and disappear as you move the product or
printed page. As a guideline, MetalFX recommends
that the HoloFX areas have the following amount
of MFX-Base silver Metallics - 60 MFX Base
silver surrounded by 100 silver If you increase
or decrease the amount of HoloFX area in
percentage it will become more apparent or more
subtle
100 MFX-Base Set to Overprint
60 MFX-Base Set to Overprint
MFX Colour From the swatch book
Finished HoloFX Design
18
SpecialFX
HoloFX Example The ability to make a
metallic areavisually appear and disappear
19
SpecialFX
Security Printing MetalFX is perfect for
adding extra Security, by combining
unlimited Metallic colours, with LiteFX and
HoloFX This example was printed with 204
metallics, with a combination of LiteFX and
HoloFX to add extra security. Metallics cannot be
scanned, photographed or photocopied as they
reflect light.
20
Metallic images

• 3) Create a clipping path around the desired
  metallic areas
• Run Overall Metallic Action (the computer will
  generate a metallic channel)
• 5) Make a selection from the clipping path,
  inverse and press delete to clear the unwanted
  metallic areas from the 5th channel.

• Open a CMYK image in Photoshop
• Load the Action Sets provided on the MetalFX CD
  for Adobe Photoshop

21
Metallic images - sample 5th channel
The 5th channel that is created should not need
changing, as the action will do all the work for
you to give you a good metallic result, however
you can increase or decrease the strength of the
metallic channel prior to saving the image, using
tools such as Curves in Photoshop. You can also
airbrush out unwanted areas using the Eraser
Tool. When you finished, save the file as a
DSC2.0 file. This will retain the 5 separations
for printing.
The MFX - Base channel should looklike the
above sample channel
22
Swatch Matching - BETA TESTING VERISON

• To swatch match an image to the nearest MFX
  colour swatch, follow the previous steps for
  creating a clipping path (this will be used to
  restrict the areas that are colour changed)
• Run Swatch Match Part 1
• Select a colour from thePhotoshop swatch
  paletteof MFX colours
• Make a selection from your clipping path and
  inverse the selection. Now delete the unwanted
  information on the MFX channel and on Layer 1
  that has been created by the computer.
• Inverse your selection once again to ensure you
  are selecting the correct areas of your file you
  wish to change colour, and also ensure that you
  are selecting the Layer 1.
• Run Swatch Match Part 2 - the computer will now
  colour correct your image.
• Save your file as a DSC2.0 file.
• Please note that this is a beta testing version
  only

23
MetalFX Proofing
MetalFX recommends using the Kodak range of
proofing devices Kodak Approval, Kodak First
Check Please note that currently, these devices
will give a higher lustre on the proof than on
press. This is because they are dry thermal
proofing devices with 100 transparent donor
colours. MetalFX is currently working with Kodak
Polychrome Graphics to produce profiles for the
MetalFX colour system. Simulated proofs can be
achieved in CMYK process colour on most high end
proofing devices
24
The Future of MetalFX 3D Virtual Proofing
You can now create on screen proofs that
simulate various print finishes Create visual
mock ups of your print with the actual print
finishes I.e metallics, foils, glitter, varnishes
etc in a virtual surrounding Export the files to
be sent to customers as Quick Time movies or via
the free print viewer software
25
(No Transcript)