Erie Market Research 2002

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Erie Market Research 2002
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Methodology
AREA COVERED All zip codes in Erie
County RESPONDENTS Men and women age 18 and
older in English-speaking telephone
households. METHOD Telephone interview was
conducted using a standardized questionnaire. SUR
VEY DATES May 15 May 23, 2002 SAMPLE
DESIGN Random probability sample that used
random digit dialing. By using this method, the
results would include adults from both published
and unpublished telephone numbers. Up to four
attempts were made to interview the selected
respondent in each household. SAMPLE SIZE
1,009 telephone interviews POPULATION
PROJECTIONS Results based on the 210,000 adults
reported in the 2000 U.S. Census for Erie
County. The data is weighted by number of
adults in household, day of the week, gender,
and age according to Claritas 2000. SAMPLING
TOLERANCES A 95 level of confidence was used
for this study. Results based on the total
sample are accurate within a range of plus or
minus 3.1 percentage points. Subgroups within
the sample are subject to larger degrees of
tolerances. For example, the sampling error for
the 751 respondents who read the weekday Erie
Times-News in the past week is plus-or-minus 3.6
percentage points.
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Sunday - Readership Profile
Base Erie Times-News Sunday past month readers
Source KPC, Charlotte, NC 2002
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The Sunday Erie Times-News is read by all ages!
Base Erie Times-News Sunday past month readers
Source KPC, Charlotte, NC 2002
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Weekday - Readership Profile
Base Erie Times-News past week readers
Source KPC, Charlotte, NC 2002
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The Weekday Erie Times-News is read by all ages!
Base Erie Times-News read past week readers
Source KPC, Charlotte, NC 2002
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Erie is on Pennsylvanias only coast -- the
shores of Lake Erie
D.M.A Erie, Crawford Warren Counties
M.S.A. Erie County
Population Households Total Consumer
Expenditure
280,200 104,600 2,962,780,000
414,300 156,100 4,810,150,000
Adult Newspaper Readership Erie M.S.A
Readers
Percent Reached
76 86
Daily Erie Times-News Sunday Erie Times-News
159,264 180,711
Source KPC, Charlotte, NC 2002 Claritas
1999
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Erie is strategically located
Toronto (80 Mi.)
Buffalo
Canada
Lake Erie
The Erie DMA includes three Pennsylvania
counties Erie, Crawford and Warren. Isolated
from nearby metros Cleveland, Pittsburgh and
Buffalo -- Erie has little or no metro media
infiltration.
Erie
New York
Erie Co.
Warren Co.
Crawford Co.
Cleveland
Pennsylvania
Ohio
Pittsburgh
The Erie MSA enjoys the benefits of the Great
Lakes waterways and the interstate infrastructure
that includes I-90 and I-79. Erie is a 1-2 hour
drive to Cleveland, Buffalo and Pittsburgh and is
less than 500 miles from the nations population
center.
Source EASI 1999
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Whats Happening in Erie, PA?

• A Revitalized Downtown
• Eries second largest employer, Erie Insurance
  Group, plans a 20-year expansion of its downtown
  headquarters. This will bring 1,200 new jobs to
  the city of Erie.
• Construction of a 64 million convention center
  and hotel is planned on Eries east bayfront.
  Work is scheduled to start the fall of 2002.
• Hamot Medical Center is in the midst of a 24.5
  million expansion project.
• The bayfront landmark, Dobbins Landing, will
  soon get a 25 million facelift.
• A new cruise boat terminal and intermodal
  transportation hub will open in the fall of 2002.
• Specialty Restaurants will open a 1,200-seat
  floating restaurant and conference center on the
  bayfront that is scheduled to open in the spring
  of 2003.
• Retail and Recreation Development
• Lake Erie Speedway, a NASCAR-sanctioned auto
  race track, opened in the summer of 2002.
• The Erie Zoo is in the midst of a 17 million
  expansion project.

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History of the Erie Times-News
The Times Publishing Company, a family-owned,
diversified company, began as the Erie Daily
Times in 1888 -- with 9-printers. Today more
than 287 FT/PT employees work together in thirty
departments producing one of the finest daily
newspapers in America. Each day, the Erie
Times-News includes a main, local, sports,
business and Classified broadsheet section. The
following weekly sections are also
published Sunday Parade, 2-full color comics,
People Plus, Travel, Books, TV Week Monday Spor
tsweek Monday Health Fitness Wednesday
Neighbors - three weekly newspapers zoned to
communities outside the city of
Erie Thursday Showcase - weekly entertainment
guide Friday Weekend - calendar of fun things
to do this weekend Saturday Faith - religion
and values Saturday House to Home - real
estate More than 50 niche products and targeted
special sections are produced each year by the
staff. The Erie Times-News serves the tri-state
area with four distribution centers and bureau
offices in Edinboro, North East and Meadville
(Crawford County). Each bureau is staffed by
reporters, advertising account executives and
circulation personnel. Today, the company
operates a seven-unit Goss Metro 50-offset press
from its 12th Sassafras Street headquarters in
Erie. A state-of-the art commercial printing
facility will open in Meadville this year. The
Erie Times-News prides itself on the highest
quality standards making it one of the nations
top 10 newspapers for readership and household
penetration.
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Circulation and Readership
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ABC Audit of the top 50 Metro Markets in the USA
72.1 Sunday
61.8 Daily
High circulation results in high household
penetration! The Erie Times-News will REACH over
60 of the market daily and over 70 on Sunday!
Erie ranks 1 in USA newspaper markets of more
than 100,000 households
Source Circulation 2001