WKTV Your Choice In Utica, NY

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WKTVYour Choice In Utica, NY!

• 2007-08 Market Analysis

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The Utica, NY Market

• The City of Utica sits in Oneida East County, at
  the heart of the Mohawk Valley of Central New
  York State. Being at the epicenter of major
  commercial centers like Boston, Hartford, New
  York, Philadelphia, Baltimore, Washington,
  Pittsburgh, Cleveland, Toronto, Ottawa and
  Montreal, it is considered one of the
  socioeconomic hubs of the region.

• The Mohawk Valley provides a strong economic
  structure for new and growing industries ranging
  from aviation to metals manufacturing,
  distribution, information technology, and even
  nanotechnology.
• In just the past year, the community has
  benefited from tens of millions of dollars in new
  investments. Among the highlights The Hartford,
  one of the largest

• U.S.-based global investment and insurance
  companies, will invest approximately 22.8
  million plans to consolidate two existing
  buildings into one new build-to-suit facility,
  retaining 689 jobs within the area. Nirvana, a
  natural spring water bottling company, will
  expand its production capacity with an investment
  of 20 million and add 60 new jobs to its current
  workforce of 90 employees. The expansion will
  include adding 100,000 square feet to its
  facilities, purchasing existing leased equipment,
  and purchasing new equipment.
• The top employer is the Oneida Nation with over
  4,700 workers at various facilities, including
  the Turning Stone Resort Casino, in Verona. The
  Resort boasts five golf courses, one of them host
  of the first stop on the PGA Tour's fall
  schedule, the Turning Stone Resort Championship.

Source www.mvchamber.org, www.mvedge.org,
www.otsegocountychamber.com, www.cityofutica.com
www.turningstone.com
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The Utica, NY Market

• Other large employers continue to thrive in the
  Utica, NY DMA, including the Mohawk Valley
  Network, Wal-Mart Rite-Aid Distribution
  Centers, Air Force Research Lab Rome,
  Metropolitan Life Insurance, Conmed Corporation,
  ACS, and Remington Arms, among others.

• The region also offers beautiful landscapes and
  opportunities for outdoor activities all year
  round over 40 golf courses, hundreds of miles of
  skiing trails, the Adirondack Scenic Railroad,
  and the Fulton Chain of Lakes with over 12 miles
  of continuous lake travel.

• The Utica area is home to many attractions
  including the Cooperstown Baseball Hall of Fame,
  The Erie Canal Village, The Tomb of the Unknown
  Soldiers of the Revolutionary War, The Oriskany
  Battlefield Historical Site, The International
  Boxing Hall of Fame, The National Distance
  Running Hall of Fame, The Utica Zoo, and the
  Utica Marsh Wetlands Bird and Wildlife Sanctuary.

Source www.mvchamber.org, www.mvedge.org,
www.otsegocountychamber.com, www.cityofutica.com
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When It Comes To Lifestyle Interests, Utica, NY
Ranks AmongThe Top 75 Markets In
Outdoors/Recreational Categories!
Households in the Utica, NY DMA are 37 more
likely to be interested in wildlife
environmental activities than the U.S. population
in general.
Lifestyle Activity Index to U.S. U.S.
Rank Fitness, Sports Outdoors Wildlife/Environm
ental 137 14 Walking for health 112 15 Golf 118
41 Snow Skiing 135 42 Camping/Hiking 122 67 Boa
ting/Sailing 109 74 Good Life Wines 113 27 Gourm
et Cooking/Fine Foods 107 36
Source 2007 SRDS Lifestyle Market Analysis
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The Utica, NY Market

• Utica, NY is a three-county DMA containing
  106,140 TV Households and is ranked 169th by
  Nielsen.
• The DMA is served by the following television
  stations

Source Nielsen Media Research, Nov07 NSI Utica
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Utica, NYWhere Your Dollars Count!
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Utica Is a Top 100 Economic Market!
The Utica, NY DMA is ranked 169th by Nielsen, but
it ranks in the top 100 markets in various
economic categories.
2006 Annual Sales Per Household
Retail Sales
Building Materials Gardening Supplies 5,817 Ran
k 45
Health and Personal Care Stores 2,673 18
Department Stores 2,315 92
Merchandise Lines
Health, Drugs Beauty Aids 3,002 34
Source 2007 Demographics U.S.A. (County Edition)
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Utica Has Outgrown NY The U.S. In The Past 5
Years!
In key economic categories, the Utica, NY DMA has
grown faster the state of New York and the rest
of the country.
2001-2006 5-Year Growth Comparison
Utica NY State U.S. Gasoline Service Station
Sales (000). 157 119 101 Eating
and Drinking Store Sales (000) .. 51
37 41 General Merchandise Stores
(000).... 35 35 25 Furniture and
Home Furnishings (000) . 78 42
39 Total Retail Sales (000) 40
33 37 Furniture, Home Furnishing and
Appliance Sales (000) 71 36 48 Building
Materials and Garden Supplies Sales (000)... 136
74 88 Motor Vehicles Parts Sales
(000) 12 -1 -1
Source 2002, 2007 Demographics U.S.A. (County
Edition)
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Utica, NY Is A Growing Market
Uticas Total Retail Sales and other key sales
categories have grown over the past five years.
2001-2006 5-Year Change
Source 2002, 2007 Demographics U.S.A. (County
Edition)
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Utica, NY Is A Growing Market
Uticas Total Retail Sales and other key sales
categories have grown over the past five years.
2001-2006 5-Year Change
Source 2002, 2007 Demographics U.S.A. (County
Edition)
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Utica, NY Will Continue To GrowOver The Next
Five Years!
2006-2011 5-Year Projected Change
Total Retail Sales (Per HH)
42,629
38,017
Source 2007 Demographics U.S.A. (County Edition)
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Is 1 In The DMA Beyond!
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The Utica, NY Market
WKTV has the most powerful signal to reach the
Utica DMA and beyond!
WKTV achieves at least a 45 Net Weekly Cume in
all 3 DMA counties and Oneida W. in the Syracuse,
NY DMA!
Sign/On-Sign/Off Net Weekly Circulation DMA Cumes
Net HH Total Weekly County DMA TV HH
Cume Herkimer Utica, NY 25,630 75 Oneida
E. Utica, NY 56,980 78 Otsego Utica,
NY 23,530 50 Total DMA 106,140 70 Oneida
W. Syracuse, NY 34,760 42
Overall, WKTV reaches 7 of every 10 TV Households
in the DMA!
Source Nielsen Media Research, 2007 NSI Diary
County Coverage U.S. TV Household Estimates,
September 2007 Television Cable Factbook
Online 2007
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WKTV Is The All-Around Champion In The Utica, NY
DMA!
2007 DMA Household Shares
Sources Nielsen Media Research, 2007 NSI Diary
County Coverage
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Oneida County West Syracuse, NY DMA 34,760 TV HH

• WKTV is the 1 station in Oneida County West in
  the following key dayparts!

2007 DMA HH Shares
Source Nielsen Media Research, 2007 NSI Diary
County Coverage U.S. TV Household Estimates,
September 2007
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Out Delivers Other Major Media In The Utica, NY
DMA!
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WKTV Beats Cable!
When you advertise on WKTV, you can reach more
viewers than any cable network.
Nov'07 DMA Weekly Percent Cume Sign/On-Sign/Off
(M-Su, 7A-1A)
71
Sources Nielsen Media Research, Nov07 NSI
Utica, NY
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WKTV Outdelivers Newspapers!
WKTV Nov07 Net Weekly Circulation
Sign/On-Sign/Off (7A-1A)
97,000
Newspaper Penetration (Average 6 month
circulation as of 9/30/07)
Utica Observer Dispatch (Mon-Fri Circulation)
40,261
Utica Observer Dispatch (Saturday Circulation)
40,593
Utica Observer Dispatch (Sunday Circulation)
47,342
Rome Sentinel (Mon-Sat Circulation)
13,414
Oneonta Daily Star (Mon-Sat Circulation)
15,252
Source Nielsen Media Research, Nov07 NSI
Utica Audit Bureau of Circulations, FAS-FAX
Report 9/30/07
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WKTV Is The Best ChoiceIn The Utica DMA!

• Utica is located in The Mohawk Valley, a
  prosperous and beautiful scenario that provides
  the backbone for a thriving economic market.
• Uticas strong economy ranks it among the top 100
  DMAs in several retail merchandise categories.
• The Utica, NY DMA beat the average U.S. growth
  percentages in many economic categories, and is
  projected to grow over the next 5 years.
• WKTV has the strongest signal in the DMA, and
  reaches at least 7 of every 10 TV Households.
• WKTV outdelivers all the competing stations in
  the DMA by at least 250.
• WKTV dominates several key dayparts in Oneida W.
  County in the Syracuse, NY DMA.
• WKTV reaches more households than the top cable
  networks or newspapers in the Utica, NY DMA.

Your Key To The Mohawk Valley Is WKTV!
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Prepared and Issued by Continental TV Sales
Research February 2008
AL- 2/08 DTP/WKTV/2007-08 Market Analysis.ppt