Student Interest in the Intramural Program

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• Student Interest in the Intramural Program
• Jennifer Farrell, Kelly Johnson, Laura Stockdale,
  Jeffrey Scott, Peter Wilson, Jason Shaker

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Introduction

• The purpose of this study is to determine the
  amount of interest students have in the
  intramural program at Franklin Pierce University.
  
• The intramural program allows students to play
  sports on a non-competitive level while
  increasing on-campus participation.

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Problem Statement

• Research is necessary to determine students
  interest in the intramural program at Franklin
  Pierce University. The results will be used to
  enhance interest in the intramural program.

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Research Objectives

• Identify student attitudes toward the Franklin
  Pierce University intramural league.
• Determine the level of student awareness of
  intramurals on campus.
• Identify ways the intramural program can improve.
• Determine if students would be interested in
  competing against other higher-education
  institutions.

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Methodology

• Nature of the Problem
• - To determine whether or not students are
  satisfied with the intramural program and to
  identify any improvements students would like to
  see towards the program.
• Development of Survey
• - We developed our research objectives
• - The survey was then created by the team, and
  reviewed by the marketing research class and Dr.
  Little.
• - We finalized the survey and began gathering
  data.

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Methodology (Cont.)

• Definition of Population
• - Students of Franklin Pierce University.
• - 1,700 students currently attending FP
  University.
• Sample Size
• - 160 Students
• - 80 Male , 80 female
• - Twenty males and females in each class
  standing

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Methodology (Cont.)

• Data Collection Method
• - We used a non-probability convenience
  sampling method
• - We handed out surveys at the campus center,
  bubble, dorms, classrooms, and intramural events.
• Assumptions
• - That everyone answered honestly.
• - That everyone answered all the questions.
• - That everyone understands the meaning of
  intramural sports.

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Methodology (Cont.)

• Limitations
• - Small population and sample size.
• - Time Limitations

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Survey Questions

• Do you participate in intramural sports on
  campus?
• What kept you from participating in intramural
  activities?
• Why do you participate in intramural sports?
• How enthusiastic are you towards intramurals on
  campus?
• Based on your knowledge, rate the importance of
  each as they relate to intramurals
• (Facilities, Competition, Staff, Available
  Information)

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Survey Questions (Cont.)

• 6) Do you think intramural sports are promoted
  effectively on campus?
• 7) Would you be interested in competing against
  other schools in intramurals?
• 8) If you play intramurals, rate your overall
  satisfaction with intramurals on campus?
• 9) What gender are you?
• 10) Are you a member of a sports team at FPU?
• 11) What class standing are you?

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Results Question 1
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Results Question 2
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Results- Question 3
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Results Question 4
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Results Question 5
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Results Question 5 (Cont.)
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Results Question 5 (Cont.)
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Results Question 5 (Cont.)
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Results Question 6
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Results Question 7
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Results- Question 8
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Results Question 9
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Results Question 10
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Results Question 11
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Cross Tabulation 1
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Cross Tabulation 2
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Discussion

• According to our results 66 of students surveyed
  participate in intramurals.
• The facilities, level of competition, staff, and
  information are an important part of gaining
  participation in intramurals.

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Conclusion

• Research Objectives
• 1) Identify student attitudes toward the Franklin
  Pierce University intramural league.
• - 66 of students participate in the
  intramural program
• - Students mainly participate in intramurals
  is for recreation/fun (45) while competition
  came in second (19).
• - Only 31 of students surveyed below a 6 for
  enthusiasm. 69 of students are highly
  enthusiastic about the program.

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Conclusion (Cont.)

• 2) Determine if students would be interested in
  competing against other higher-education
  institutions.
• - 75 of students are willing to compete
  against other schools.
• 3) Determine the level of student awareness of
  intramurals on campus.
• - 75 of students believe that the
  intramural program is effectively being
  promoted on campus.

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Conclusion (Cont.)

• 4) Identify ways the intramural program can
  improve.
• - Competing with other school.
• - Offer intramurals on the weekends for those
  with time constraints during the week.
• - Better facilities (i.e. better equipment)

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Recommendations

• Students are satisfied with the Franklin Pierce
  University intramural program.
• We recommend that the school looks into competing
  with other schools such as Keene State.

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References

• Dictionary.com. (2007). Intramurals. Retrieved
  December 6th, 2007 from http//dictionary.com.refe
  rence.com/browse/Intramurals
• eraven.franklinpierce.edu (2007), recreation
  department. Retrieved October 14, 2007
  http//eraven.franklinpierce.edu/campusrec/index.h
  tm
• Estler, Suzanne. "College Athletics Intramural
  Athletics in U.S Colleges and Universities."
  Answers.com. 2002. 8 Dec 2007 lthttp//www.answers.
  com/topic/college-athletics-intramural-athletics-i
  n-u-s-colleges-and-universities?nr1lsctruegt.
• Mitchell, Elmer. "Progress in Intramurals."
  JSTOR. 2002. 8 Dec 2007 lthttp//www.jstor.org/view
  /00221546/di962049/96p0275v/0?framenoframeuserID
  40d5bc5e_at_fpc.edu/01c0a80a6500501d14787dpi3conf
  igjstorgt.
• Newman, Richard. "Methods for upgrading an
  intramural-recreational sports program." 2002. 8
  Dec 2007 lthttp//www.eric.ed.gov/ERICDocs/data/eri
  cdocs2sql/content_storage_01/0000019b/80/16/98/b8.
  pdfgt.

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Thank You For Your Time

• Any Questions?