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Televised Elections:

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Richard Nixon: Rhetorical Strategist. New York: Greenwook Press. ... The Running of Richard Nixon. New York: Coward, McCann and Geoghegan, 1972. Mazo, Earl. ... – PowerPoint PPT presentation

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Title: Televised Elections:


1
Televised Elections
  • A Historical Look at How Television Changed
    Presidential Elections

By Talea Schroeder
2
1960 Nixon Vs. JFK
  • First election to utilize a televised debate
  • Nixon was projected to win the debate
  • Nixon was ill and refused to wear make-up
  • Americans listening on the radio thought Nixon
    won the debate.
  • Americans watching on Television gave it to JFK.

3
Ramifications of a bad debate
  • Nixon lost the election of 1960
  • Media did not like him
  • He portrayed a weak image on Television
  • One debate can win of lose an election for a
    candidate.
  • One debate can change history

4
1968 Nixon Vs. Humphrey
  • Nixon changes his tone toward T.V.
  • Nixon refused to have a debate
  • He spent 12.6 million on forty T.V. spots
  • After the primaries the press began to realize
    the change in Nixons attitude. As a result, they
    boosted his coverage and image

5
1968 Election Outcome
  • Nixon Won!
  • 499,704 votes
  • 43.4 of popular vote
  • 32 States
  • Created a better relationship with the media
  • Cemented the need for a televised campaign

6
Is he good looking?
  • If these former Presidents would have run a
    Televised campaign they would not have won.

7
Television Vs. Print Media
8
Statistics on Debates
  • In the 1964, 1968, and 1972 elections there were
    no debates
  • Beginning in 1976 televised debates became
    standard protocol
  • The larges viewing audience for a Televised
    Debate was in 1980 when 80 million people watched
    Carter, Reagan, and Anderson

9
Statistics on Television Ads
  • It costs 525,000 to run a weeks worth of ads in
    New York City
  • From 1960 to 2000 voter turn out increased 37
    million due to voter awareness
  • Bush spent over 100 million on TV Ads in 2004
  • For more statistics visit www.teachablemoment.org/
    high/election4.html

10
Time to Apply and Question
  • Using the information found on http//www.museum.t
    v/debateweb/html/equalizer/stats_tvratings.html
    make a graph describing the publics viewing
    habits and discuss the following questions
  • What did you find that surprised you?
  • Which type of Media is more effective?
  • What should Televisions role be in an election?
  • Should there be some reform? If so, What?
  • Should candidates be allowed to spend so much
    money on T.V. ads?
  • What do you think televisions role in elections
    is likely to become in the next 20 years?

11
Standards
  • Technology at www.ISTE.org
  • Social, ethical, and human issues Students
    understand the ethical, cultural, and societal
    issues related to technology. Students develop
    positive attitudes toward technology uses that
    support lifelong learning, collaboration,
    personal pursuits, and productivity.
  • Technology research tools Students use
    technology to locate, evaluate, and collect
    information from a variety of sources. Students
    use technology tools to process data and report
    results.
  • Social Studies at www.socialstudies.org/standards/
    teachers
  • Time, Continuity, and Change allows learners to
    understand their historical roots and to locate
    themselves in time. Learning how to read and
    reconstruct the past allows them to develop a
    historical perspective
  • Individual Development, and Identity All humans
    think, learn, act, and develop cognitively,
    socially, physically, emotionally, personally,
    and mentally as well as construct, test, confirm,
    revise, and apply multiple concepts of and
    multiple identities as to who they are.
  • Individuals, Groups, and Instructions
    Institutions such as schools, churches, families,
    government agencies, and the courts all play
    integral roles in our lives. They further the
    core social values of those who comprise them.
  • Power, Authority, and Governance Understanding
    the historical development of structures and
    their evolving functions in contemporary American
    society, as well as in other parts of the world,
    is essential for the development in learners of
    civic competence.

12
Resources
  • Bochin, Hal. Richard Nixon Rhetorical
    Strategist. New York Greenwook Press. 1990.
  • Larie, Leonard. The Running of Richard Nixon. New
    York Coward, McCann and Geoghegan, 1972.
  • Mazo, Earl. Nixon A Political Portrait. New
    York Harper and Row Publishers, 1968.
  • McGinniss, Joe. The Selling of the President,
    1968. New York Trident Press, 1969.
  • http//www.museum.tv/debateweb/html/equalizer/stat
    s_tvratings.html
  • www.teachablemoment.org/high/election4.html
  • www.ronaldreaganweb.com/ thesixties/rndebate.htm
  • www.ronaldreaganweb.com/ thesixties/jfkdebate.htm
  • www.beoworld.co.uk/ vintage/television.htm

13
THE END!
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