Apresenta

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Apresenta

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Sales strategy. Environmental aspects. Investments. Processing equipments ... uol.com.br. Eduardo.sampaio_at_utzkapeh.org 55 19 3661 5309 55 19 9775 4712 ... – PowerPoint PPT presentation

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Title: Apresenta


1
Sustainability Assessment of Producer Groups in
Brazil
Eduardo Sampaio- Agronomist Private consultant
and representative of Utz Kapeh
Brazil www.eduardossampaio_at_uol.com.br
2
First Step
Start with the development of overall management
skills. This would automatically produce results
on the management of quality. Quality is one of
the 12 indicators analysed and is not solely
considered on the development of management
systems.
3
Management systems which I am implementing as a
private consultant or I have used and/or observed
as representative of Utz Kapeh foundation in
Brazil
Certification processings have played a major
contribution to the management systems at farm
level ! How much of farmers are in compliance
with the national socialenvironmental laws?
4
How to develop quality producing systems to group
of producers
First aproach to individual or group of producers
is a wide overview on the following indicators
  • Evaluation of the plantation
  • Controls of costs
  • Environmental Suitability
  • Inputs/Outputs versus yield
  • Cost of production X net income
  • Average quality produced
  • Average of prices obtained
  • Social aspects
  • Sales strategy
  • Environmental aspects
  • Investments
  • Processing equipments

Indicators have their own scale of reference
based on standards observed in model coffee farms
5
Brazilian Rational
Plantation evaluation
Control of costs
Processing equipments
10 7 (0.6 cts lb/)
100
Environmental suitability
10
90
8
8
100
80
6
Investments
80
6
15
Inputs
70
10
4
60
4
1
5
yields
2
40
3
0
5
4
Outputs
4
3
2
4
0
6
6
lt10
10
10-20
4
Environmental aspects
gt20
4
50
70
6
5
Cost of productionX net incomes
60
8
80
8
100
75
10
90
Sales startegy

100
Average produced quality
100
Average prices obtained
Social standards
6
Group analysis
Same as for the individuals, however a graphical
representation of the group is drawn in order to
establish a working plan. The limiting factors
are identified and the group can jointly reach
the green zone become economically viable.
Annual analysis to evaluate progress
Most specifically regarding quality to group of
producers analysis of the processing equipments,
pilot tests, points of control, cup evaluation,
training... are better controlled when farmers
are grouped and associated to a cooperative or to
a trading channel or long term coffee
relationships.
7
1.
1.Evaluation of the coffee plantation a. To
continue under production or renovation b.
Prunning, fertility parameters c. Renovation
plan budgeting
2. Control of costs a. Methodology per plot b.
Major itemized cost centers c. ICS d. Capacity
to detect problems and make a change
8
Ideal soil fertility per nutrient and depth of
the soil profile
9
3. Environmental Suitability a. Coffee climate
requirements X local climate b. Quality issues
(Is it possible for some specs?) c. Energy
issues d. Availability of specialized labor
4.Inputs/ Outputs X yields a. Analysis of the
balance related to the final yield obtained. Can
the producer or group make for a better balance
under the MEY concept
5. Cost of production X Net income a. MEY
concept b. Integrated coffee production system
10
6. Average produced quality a. Concept of the
quality pyramid for Brazil b. Working plan
choice of cultivars, fertilization, prunning,
traceability, concept of lot, processing,
evaluations and quality control (cup quality
evaluation)
7.Average of prices obtained a. Against the
possibilities for that particular season
8.Social aspects a. Code of conduct b.
Compliance with the ILO, national laws, bonus by
performances, education, training ...
11
Pyramid of qualities - Brazil arabica
SCAA terminology
Specialties 15 to 20
Fine commercials 50
Good cups 15
Triage 10 to 15
12
9.Sales strategy a. Risk management b. Coffee
long term relationships c. Trading support
10. Environmental aspects a. Code of
conduct b. Compliance with national laws c.
Reforestation programs d. Internal consciousness
13
11. Investments a. Plantation b. Processing
and quality c. Trainings d. Social
environmental
12. Processing equipments analysis a. Critical
points and control b. Limiting factors c.
Traceability d. Concept of lot
14
  • Real cases
  • Caccer Cerrado Geo reference, Origin,
    Apellation, traceability, code bar on the bag,
    chain of custody and group developments- Utz
    Kapeh
  • Serra Negra- SP State, DE project, small holders,
    chain of custody, yield and quality issues Utz
    Kapeh
  • Colombia Caldas, Escola Nueva, next generation
    of small holders
  • BSCA certification of origin, quality ,
    benchmark Utz Kapeh (level 1)

15
Eduardo Sampaio Coffee Consultant Utz Kapeh
Brazil Eduardossampaio_at_uol.com.br Eduardo.sampaio_at_
utzkapeh.org 55 19 3661 5309 55 19 9775 4712
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