Sin ttulo de diapositiva

1
Symposium on Tourism Services
22-23 February 2001 Geneva, Switzerland
Henryk HandszuhChief Quality of Tourism
Developmentemail hhandszuh_at_world-tourism.org
World Tourism Organization
www.world-tourism.org
2
International Tourism by Purpose of Visit, 1998
3
International Tourism by Mode of Transport, 1998
4
Trade in Goods and Services
World, 1999 Balance of Payments, Goods and
Services Credit US billion Total 6,975 100
Merchandise exports 5,625 80.6 Commercial
services 1,350 19.4 100 International
Tourism 548 7.9 40.6 Travel Services 455 6.5 33
.7 Passenger Transportation Services 93 1.3 6.9
Source World Trade Organization, World Tourism
Organization
5
Trade in Goods and Services
Advanced Diversified Economies, 1999 Balance of
Payments, Goods and Services Credit US
billion Total 5,693 100 Merchandise
exports 4,542 79.8 Commercial services 1,152 20.2
100 International Tourism 418 7.3 36.2 Travel
Services 343 6.0 29.7 Passenger
Transportation Services 75 1.3 6.5 Source World
Trade Organization, World Tourism Organization
6
Trade in Goods and Services
Developing Economies, 1999 Balance of Payments,
Goods and Services Credit US
billion Total 1,282 100 Merchandise
exports 1,084 84.6 Commercial services
198 15.4 100 International Tourism 131 10.1 65.7
Travel Services 112 8.8 56.8 Passenger
Transportation Services 18 1.4 9.0 Source World
Trade Organization, World Tourism Organization
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Tourism as Generator of Wealth (1)

• International Tourism as Earner of Foreign
  Currency
• 8 of Worldwide Earning for Export of
  Commodities and Services
• 37 of Export of Services
• One of the Top 5 Export Categories for 83 of
  Countries
• Main Source of Foreign Currency for at Least 38
  of Countries

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Tourism as Generator of Wealth (2)

• Tourism as of GDP
• Advanced Diversified Economies
• Small Island Economies and Developing Economies
  

3-10 of GDP up till 40 of GDP
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World Tourism - Market Size, 2000
Tourism Receipts US 476 Billion 4.5
Tourist Arrivals 698 Million 7.4
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International Tourism Expenditure
(for some countries a shorter period has been
used)
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International Tourist Arrivals by Region, 2000
Million arrivals Share of World Total ()
Regional trends change 2000/1999
111.7
130.2
26.9
403.3
20.0
6.3
World Total 698 million
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International Tourism Receipts by Region, 1999
Share of World Total ()
Receipts per Arrival US
World Total US 455 billion
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Tourism 2020 Vision - Forecasts
International Tourist arrivals (Million)
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Tourist Arrivals by Receiving Region
Market Share () - 1995
Market Share () - 2020
Europe Middle East South Asia Africa Americas East
Asia/Pacific
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International Tourism Expenditure per Capita, 1998
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Developing countries globalization

• Define/redefine tourism policies/plans
• Tourism as comprehensive sector
• Inderdependence between product access and
  distribution channels
• Uniqueness finiteness of resources
• Sustainability principles
• Competitive and cluster approaches
• Trade measures as part of tourism policies
• Mechanisms to carry out, implement and coordinate
  tourism policy measures

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Developing countries tourism product
requirements

• Adapt to demand, influence, specialize
• Use benchmarking
• Measure and access quality and sustainability
• Educate and empower staff
• Make use of information technologies

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Symposium on Tourism Services
22-23 February 2001 Geneva, Switzerland
Henryk HandszuhChief Quality of Tourism
Developmentemail hhandszuh_at_world-tourism.org
World Tourism Organization
www.world-tourism.org