Intro to Graphic Design

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Intro to Graphic Design Multimedia

• Definition of Graphic Design Multimedia
• Technology Convergence
• Design Process
• Multimedia Production Cycle
• Graphic Design Fundamentals

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Defining Graphic Design

• Not about Software (just tools)
• Visual Communication
• Problem Solving
• Information Architects
• The designer conceives, plans, and executes
  designs that communicate a specific message to a
  specific audience within given limitations

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Defining Multimedia

• What is it?
• The presentation of a computer application,
  usually interactive, that incorporates media
  elements such as text graphics, video, animation
  and sound on a computer
• TVs sensory power melding Computer interactive
  data
• Delivered by computer or electronic/digitally
  manipulated means

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Technology Convergence

• What is convergence?
• What does it mean?
• Melding of tech/media into one appliance
• PC- Cell Phone- TV- Radio- etc.

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The Design Process

• Defining the Problem
• Research (Audience, Constraints, Goals)
• Build your Visual Vocabulary- search for samples
• Build on the work of others- combine in a new
  original way
• Thumbnails
• Roughs
• Comprehensives
• Presentation
• Ready for Press

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Multimedia Production Cycle

• Project Planning and Costing
• Storyboarding
• Media Components
• Preproduction/ Production/ Post production
• Testing
• Delivering

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Key to Multimedia Production

• Key Creativity Organization
• True Multimedia requires different products in
  your development toolbox

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It Starts With Creativity

• Good design is created with a basic understanding
  of
• - Design processes
• - Theories and concepts of design
• Designer/client relationship governs the entire
  design process

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Fundamentals of Design

• Design elements
• Line, Shape, Value, Color, Texture, Space
• Design principles
• Balance, Proximity, Alignment, Unity, Emphasis,
  Rhythm

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Basic Graphic Design Concepts

• Perception
• Dynamic Balance
• Gestalt
• Text Type
• Layout
• Color