Comida Creativa

1
Comida Creativa

• President Michael Doody
• VP of Marketing Emily Cardner
• VP of Finance James Campbell
• VP of Production Erinn Carter
• VP of Human Resources Elle Daoust

2
Mission

• To provide a healthy, inexpensive alternative to
  cafeteria food at the Charter School of
  Wilmington

3
Business Model

• Convenience
• Variety
• Buy in bulk
• Make lunches each day during class

4
Marketing

• Targets CSW students
• Competition cafeteria and loving mothers
• Research students are upset with the cafeteria

5
Marketing (continued)

• Advertising morning announcements, 10 Minutes
  commercial, flyers and posters, homeroom visits
• Lunches will be sold before homeroom
• Prices will be set in order to earn a 3200 profit

6
Finance

• To run our business, we will need 182 a week, or
  685 total
• Price per lunch 4.15
• 771 lunches sold 3200 profit