Hvad

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IDEA Anne Kirketerp Psychologist.
Ph.d. student ank_at_idea.sdu.dk The International
Danish Entrepreneurship Academy
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Changing behavior

• The worlds oldest news
• Demand action!
• PUSH method describes why and how to demand action

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Learning model for teaching
Change in behaviour
YES
NO
Integrated learning
Theory based learning
Push
YES
Blocked learning
Cognitive change
Push
Experienced based learning
NO
No learning
Forced Learning
Anne Kirketerp 2008 (from Ph.d dissertation in
progress)
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Learning model for teaching
Change in behaviour
YES
NO
Integrated learning
Theory based learning
Push
YES
Blocked learning
Cognitive change
Push
Experienced based learning
NO
No learning
Forced Learning
Anne Kirketerp 2008 (from Ph.d dissertation in
progress)
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Assumptions

• Change in behavior happens with enough
  theoretical knowledge?
• Students remember and integrate theoretical
  knowledge?

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Motivation for theory
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2 minuts

• Write with your own words (as you would tell your
  mother or a good friend)
• How would you explain integrated learning?

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Assumptions

• The clash between what I know and what I need
  to know stimulates the motivation for theory

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Learning model for teaching
Change in behaviour
YES
NO
Integrated learning
Theory based learning
Push
YES
Blocked learning
Cognitive change
Push
Experienced based learning
NO
No learning
Forced Learning
Anne Kirketerp 2008 (from Ph.d dissertation in
progress)
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The case aboutCash Management

• www.IDEA-toolbox.dk
• Developed by Jesper Piihl, Associate Professor,
  SDU.
• A case with David Madié

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Cash Management

• A business card

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Cash Management

• A business card
• Questions for discussion
• Describe the business behind this card?
• Describe the persons behind this business?

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Cash Management

• The business idea
• Questions for discussion
• Is this a good idea?
• What theories/models can help us evaluate the
  idea
• What is the relationship between idea and
  business opportunity?
• If you were going to give Madie, Majgaard and
  Lange some advise on how to proceed what would
  you tell them? Why?
• Will this company become a success?

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Cash Management

• Reactions from the customers
• Questions for discussion?
• Did they give up too fast?
• What could Madie, Majgaard and Lange have done to
  avoid the situation?
• What could they do to revitalize the business?

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Cash Management

• Considerations in retrospect
• Questions for discussion
• What can we learn from this case?
• How does this case relate to theory?
• The entire case (specially cash flow crisis or
  phone call.)

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PUSH method

• To ensure integrated learning
• Demand action
• Push theory with concrete exercises
• Push experienced based learning with theoretical
  reflections.