Prsentation PowerPoint

1
EUROCHAMBRES SUMMER ACADEMY, 2005
TRAINING FOR ENTREPRENEURSHIP CCIP ADVANCIA
INNOVATIVE PROGRAMS
Miruna Radu, PhD CCIP ADVANCIA Phone 33 1 40
64 41 14 Mail mradu_at_ccip.fr
2
ENTREPRENEURSHIP

• Entrepreneurship consists in
• starting up new companies (start-up
  entrepreneurship)
• carrying out new strategic initiatives within
  existing business (corporate entrepreneurship or
  intrapreneurship).

Entrepreneurship represents the essential lever
to cope with the new global  hypercompetitive 
landscape
CHANGE
COMPLEXITY
DECREASED ABILITY TO FORECAST THE FUTURE
INCREASED RISK
3
ENTREPRENEURIAL CAREER CHOICE DETERMINANT
FACTORS

• In your country, which one of these factors is
  the top priority of your Chambers
  entrepreneurial policies and activities? Which
  other should also be improved?

4
WHAT IS ENTREPRENEURSHIP?

• Economists tend to agree that entrepreneurs,
  associated with innovation, are the driving
  forces of economical development
• Psychologists, sociologists and anthropologists
  underline the entrepreneurs personal
  characteristics of creativity, risk-taking, need
  for achievement, internal locus of control
• Operations management specialists see
  entrepreneurs as good distributors and
  coordinators of resources
• Finance specialists define entrepreneurs as
  people able to evaluate and calculate financial
  risks
• Management specialists think that entrepreneurs
  develop visions to organize their activities and
  excel at organizing people and using resources
• Marketing specialists define entrepreneurs as
  people who identify opportunities, differentiate
  themselves and adopt customer-oriented thinking.

5
ENTREPRENEURS VS MANAGERS
 
High
    Creativity and Innovation          
Low
General management skills, business know-how,
networks High
(cf. BIRLEY, S. MacMILLAN, I.C., 1997)

• FOR THOSE OF YOU WHO WANT TO EVALUATE THEIR
  ENTREPRENEURIAL PROFILE fill in the
  entrepreneurship scale.

6
ENTREPRENEURSHIP EDUCATION, TRAINING RESEARCH
The first course on entrepreneurship was offered
at the Harvard Business School in 1947. The
number of universities business schools with
entrepreneurship courses has increased from fewer
than 10 in 1967 to more than 400 today  the
first doctoral graduates in entrepreneurship and
small business appeared in the 1980s. More than
1000 publications appear annually in the field of
entrepreneurship, related to more than 50
conferences and published in 25 specialized
reviews.
7
TRAINING FOR ENTREPRENEURSHIP POSITIVE IMPACT IN
PRACTICE

• In the search for more and better ways to
  develop entrepreneurs, the role of education and
  training is absolutely essential.
• The entrepreneurship research literature has
  demonstrated that entrepreneurs with a good
  entrepreneurial education tend on the whole to be
  noticeably more successful than those with less
  entrepreneurial education, and even more
  successful when entrepreneurial education
  combines with experience.
• Nevertheless, consensus is still lacking on what
  entrepreneurship education training (EET) should
  consist of.

8
TRAINING FOR ENTREPRENEURSHIP IN FRANCE

• The field of entrepreneurship training is very
  diversified and heterogeneous, depending on
  teaching objectives, audiences, contents, the
  teachers profile, pedagogical methods and
  approaches, etc.
• Entrepreneurship education has spread
  considerably over the last few years, and is
  currently in a structural phase.
• Two recent initiatives clearly illustrate this
  process
• in 1998, the creation of the Académie de
  lEntrepreneuriat, a French association of
  entrepreneurship teachers and trainers from the
  secondary and higher education levels
• in 2001, the creation of the Observatoire des
  Pratiques Pédagogiques en Entrepreneuriat, a
  joint initiative involving three government
  departments
• whose primary mission is to identify
  entrepreneurship teaching and training activities
  throughout France.

9
TRAINING FOR ENTREPRENEURSHIP CORE ISSUES
WHY role of entrepreneurial education training
FOR WHOM students vs adults (VT), learning styles
WHAT courses content
WHO SHOULD TEACH IT - professors /
entrepreneurs - profile competencies

• HOW educational approaches
• methods and objectives
• design of the curriculum

• TRAINING AND EDUCATIONAL
• RESSOURCES
• books, databases, case studies
• human and financial resources

• EVALUATIONs outcomes
• how to measure educational effectiveness?
• short term/long term results what indicators ?

10
CCIP AND TRAINING FOR ENTREPRENEURSHIP
ADVANCIA
Develop Entrepreneurial Potentials (INCUBATOR
VOCATIONAL TRAINING) Create New Profiles of
Entrepreneurs and new contexts for
entrepreneurship (MASTER).
Create New Profiles of Intrapreneurs/ Managers (S
TEGE).
Transfer Skills to develop new enterprises and
help new entrepreneurs establish their business.
TECOMAH ESCF
CCIP
ESCP- EAP
HEC
Develop the skills of established entrepreneurs
(CESA) Develop Family Business (CESA) Develop
Start-ups (Challenge ).
11
TRAINING FOR ENTREPRENEURSHIP GROUP DISCUSSION

• What kind of entrepreneurship education and
  training programs do already exist or will be
  developed in the near future by your Chamber?

12
ADVANCIA  MAISON DE LENTREPRENEURIAT

• THE PARIS CHAMBER OF COMMERCE AND INDUSTRY, the
  larger Chamber of Commerce in France, launched
  Advancia (december the 1st, 2004).
• MAIN PURPOSE to build an important educational
  institution entirely dedicated to business
  start-up and take-over.
• POLITICAL, ECONOMICAL AND REGIONAL CONTEXT to
  help attain the goal of creating 1 million new
  French entreprises in the next 5 years to
  develop the entrepreneurial spirit, skills and
  motivation.
• PROJECT ORIGINALITY unique pedagogical offer,
  incubator (30 new projects/year), research
  centre on entrepreneurship (pluridisciplinary
  studies - entrepreneurial management and
  intrapreneurship, entrepreneurial humanities), an
  international summer school for young
  entrepreneurs (july 2005).

13
TRAINING FOR ENTREPRENEURSHIP TWO COMPLEMENTARY
APPROACHES

• PROCESS MANAGEMENT
• Rationalization improvement of risk-taking and
  decision-making strategies

• COMPETENCE MANAGEMENT
• Motivation enhancement development of
  entrepreneurial competences

Competences acquisition and development plan
(self-evaluation, co-evaluation,
hetero-evaluation)
Operational project management plan (action
planification and monitoring)
pedagogical design of ADVANCIA - CCIP
14
TRAINING FOR ENTREPRENEURSHIPADVANCIA CCIP
(1)
ADVANCIAs entrepreneurial training program key
objectives the acquisition of a transversal
business vision and experience the development
and management of the entrepreneurial spirit and
creativity
PEDAGOGICAL DESIGN action-oriented curriculum
In order to become
   1. Entrepreneur (start-up or take-over of an
enterprise) 2. Intrapreneur or an
entrepreneurial manager       3. Promoter of
entrepreneurial culture and/or politics (policy
maker, researcher, lobbyist)
CAREER OPPORTUNITIES 3 profiles
15
TRAINING FOR ENTREPRENEURSHIPADVANCIA CCIP
(2)
CONTINUED EDUCATION
UNDERGRADUATE EDUCATION
GRADUATE EDUCATION
2005
2005-2010
2005-2007
Seminars and Training Programmes
Incubator
Management Studies
Finance
Master in Entrepreneurial Studies
Entrepreneurial Studies
3-6 months sessions
Designing ones own Entrepreneurial Profile
Fundamentals and Entrepreneurial Humanities (1st
year)
2-15 days sessions
Certificate and diploma courses
16
THE DEVELOPMENT OF THE MASTER IN ENTREPRENEURIAL
STUDIES
Survey about needs in entrepreneurial
trainings sent to professionals
Consultation of entrepreneurs
Consultation of academics
List of entrepreneurial competences List of
entrepreneurial specific knowledge (référentiel)
Graduate Education Master in Entrepreneurship
Courses and options
Training in project management

• Internships
• As an intrapreneur/promoter of entrepreneurial
  culture politics
• As an entrepreneur

Actors of the programme Teachers, Private
coaches, Professionals coaches from the CCIP,
Enterprises, Associations, Administrations
17
TRAINING FOR ENTREPRENEURSHIP ADVANCIA CCIP
(3)THE MASTER IN ENTREPRENEURIAL STUDIES

• PROGRAMs originality
• to develop general managerial competences and to
  encourage a diversity of entrepreneurial profiles
  (variety of students social and educational
  backgrounds and entrepreneurial projects).
• to improve and manage personal and group
  creativity (critical thinking, creativity
  techniques, team building, etc.).

18
ADVANCIAS MASTER IN ENTREPRENEURIAL
STUDIESTHE LIST OF COMPETENCES
Entrepreneurship is more than just starting and
managing a business.

• the ability to create and build something new
  (an organization, an association, a network, a
  business, etc.)
• the ability to identify and evaluate an
  opportunity
• the ability to build a founding team
• the know-how to find and control resources
  (often owned by others)
• the willingness to take calculated risks, both
  personal and financial, in order to succeed.

• PLEASE TAKE A LOOK AT THE COMPETENCE LIST OF
  ADVANCIAS MASTER AND THINK OF YOUR OWN NATIONAL
  CONTEXT Which one of these competences do you
  regard as the most / the least important? What
  other competences would you add to that list in
  order to adjust our program to your own countrys
  needs?

19
ADVANCIAS MASTER IN ENTREPRENEURIAL
STUDIESTHE COURSE LIST
COURSES FUNDAMENTALS OPTIONS (management,
entrepreneurial humanities)
COMPETENCES ACQUISITION (focus on reflection)
COMPETENCES DEVELOPMENT (focus on action)
PROJECT MANAGEMENT, INTERNSHIPS, INCUBATOR

• PLEASE TAKE A LOOK AT THE COURSE LIST OF
  ADVANCIAS MASTER AND THINK OF YOUR OWN NATIONAL
  CONTEXT what other courses would you add to that
  list in order to adjust our program to your own
  countrys needs (TARGET lobbyist profile)? Which
  one of these courses would you remove from the
  list?

20
ADVANCIAS INCUBATOR A BUSINESS CULTURE
ENVIRONMENT (1)

• COACHING SESSIONS ENTREPRENEURS INTERVENTIONS
  (creativity, personal development)
• TEAMWORK (project management)
• EXPERT CONFERENCES TEACHERS EXTERNAL GUESTS
  (financial issues, law, national international
  regulation systems, communication strategies,
  networking, etc.)

ALUMNI sponsoring networking for new
entrants. 30 projects each year (3-6 months).
21
ADVANCIAS INCUBATOR A BUSINESS CULTURE
ENVIRONMENT (2)
PARTNERS CCIP and the TOWN COUNCIL of PARIS

• Main criterium for project selection
• the potential impact on the economical
  development of the region (projects originality
  and job creation potential)

AFTER THE INCUBATOR

• BUSINESS NURSERY
• CCIP business nursery Paris Solleillet
• Business start-up and development
• International development counselling
• Information and training services

22
 THE IDEAL ENTREPRENEURSHIPTRAINING PROGRAM  -
TEAMWORK

• In teams of 3 or 4 members, choose one of the
  Advancias two programs for entrepreneurship
  training (the Master in Entrepreneurial Studies
  or the Incubator) take it as a reference point
  and try to adapt it to your countrys business
  and political environment, as well as to your
  students potential expectations.
• Write down a list of potential expectations of
  students in your country who might attend an
  entrepreneurial training program.
• Design an alternative entrepreneurial training
  program for a target from your country
  (students/adults/unemployed people)
  brainstorming session ( the ideal
  entrepreneurship program ).
• Share with us your entrepreneurship training
  ideas (brainstormings results).

23
CONCLUDING REFLECTION
Key interrogation to what extent can any form of
education enhance theentrepreneurial competences?