10 Rules for More Effective Advertising

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10 Rules for More Effective Advertising

• Created for 8th grade Communications
• By Mrs. Landoll

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First Five Rules

• Does the ad tell a simple story, not just convey
  information?
• 2. Does the ad make the desired call to action a
  part of the story?
• 3. Does the ad use basic emotional appeals?
• 4. Does the ad use easy arguments?
• 5. Does the ad show, and not tell?

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Last Five Rules

• 6. Does the ad use symbolic language and images
  that relate to the senses?
• 7. Does the ad match what viewers see with what
  they hear?
• 8. Does the ad stay with a scene long enough for
  impact?
• 9. Does the ad let powerful video speak for
  itself?
• 10. Does the ad use identifiable music?

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Bear and Salmon Ad
Some of my favorite ads!

• Macintosh, 1984
• McDonalds- Japan
• McDonalds- UK

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More Ads

• 1-800-GOT-JUNK
• Volkswagen Golf
• FedEx
• Tango Apple
• Cherry Vanilla Dr. Pepper
• Adidas
• Staples
• Bahamas
• Dodge Magnum
• Nextel

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Credits

• 10 Rules for More Effective Advertising came from
  American Research Group, Inc. 200-2004.
• Commercials came from Visit4Info.com, The Place
  for Ads