The Basic Rule of Geofencing Advertising Services

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The Basic Rule of Geofencing Advertising Services
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• With geofencing technology, geofencing
  advertising services target custom audiences and
  locations with pinpoint accuracy. Targeting a
  precise location based on your competitors
  locations, conferences, and events can lead to
  better performing ad campaigns and a higher
  return on investment (ROI).
• Our, geofencing advertising services campaigns
  offer unprecedented levels of targeting for
  digital ads
• Fences (or targeted locations) as small as 1000
  square feet
• In-depth research on competitor locations (plus
  a custom bulk upload process)
• 12-sided polygon shapes for pinpoint precision

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• There has been increasing buzz amongst marketers
  about geotargeting as of late. At least a few
  times a week, a marketer will talk about what
  theyre doing in geofencing providers, or an
  approach they have using geofencing, but often it
  is misaligned with the realities of geofencing.
  Smart data with smart strategy can help make
  geofencing a successful tool for many businesses.
• First, lets take a quick look at what geofencing
  is. geofencing providers is a location-based
  digital marketing tool that lets marketers send
  messages to smart phone users in a defined
  geographic area. For example, shoppers that
  arrive at a mall can be targeted with ads by
  stores located in that mall simply because of
  their geographic location.

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• Some marketers get excited at the prospect of
  narrowing their audience by location and forget
  that there are other demographics and factors to
  consider. Digital marketers can put some great
  strategy to geofencing to make their online ads
  even more effective.
• Heres a quick primer on some basic rules of
  geofencing advertising services

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• Geofencing is not limited only to mobile devices.
  Geofencing can be done just as effectively, or
  sometimes more effectively, via desktop and
  tablets. For instance, there might not be enough
  scale to do a mobile geofencing providers as
  people arent on their phones long enough within
  the geofence area. Another situation where
  mobile geofencing is not ideal is when a search
  starts on desktops (car shopping comes to mind),
  with a retail location nearby as the next logical
  stop in the purchase process.

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• To do geofencing on mobile, the user must be
  within either an app or a mobile web browsing
  session. Making calls, checking email, or text
  messaging dont allow for the right environment
  on a phone for targeted ads to be served. Within
  a regular retail environment, only a small
  portion of all people might be doing one of these
  needed actions leading to scalability issues.
• A user must be able to look at their phone. If a
  phone is in a pocket or purse and not being used,
  there is no opportunity to reach that user even
  if they are in the exact spot you want to reach
  them at.

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Contact Us

• Copley Advertising
• Located Brookline Massachusetts United States
• Phone no. 1 617-651-2249
• Website www.copleyadvertising.com