Important rules for Outdoor Hoarding Design

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Important rules for Outdoor Hoarding Design
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Introduction

• As a competition for gaining the upper-edge in
  the market, many companies are investing more
  time and money into hoarding advertising.
• Hoarding advertising can fit into any
  transformational advertising strategy,
  transformational advertising simply means
  implanting into the mind of a user, a message or
  an image regarding a differential product
  advantages.
• Such advertising medium offers consistency as
  well as stability when it comes to delivering
  brand visibility and popularity.

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Here are some tips to make your hoarding
advertising successful

• Be Bright Colorful Outdoor hoarding design
• Go all responsive
• Make your tagline memorable
• Get your story straight
• Keep is simple

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Be Bright Colorful Outdoor hoarding design

• The purpose of outdoor advertising is to have the
  upper hand in visible attraction, by doing so
  more eyes will be drawn to the advertisements on
  billboards.
• Using bright colors in outdoor hoarding design is
  a specific strategy used to attract viewers.
• For instance, successful companies such as
  Vodafone (having famous red background) use color
  vibrancy to enhance their appeal to customers.

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Go all responsive

• We usually hear this for websites or mobile apps,
  but in this context you heard it right! Keeping
  your outdoor hoarding design responsive is really
  important so that any design can be modified to
  fit on to any kind of hoarding sizes such as from
  square billboards to cantilevers and gantry which
  are rectangular.
• Doing this will also reduce the need of relying
  on printing partners to redesign and print.

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Make your tagline memorable

• This aspect of advertising sticks out to me
  significantly when I tend to look at the Outdoor
  Hoardings in Bangalore.
• As India is westernizing, youngsters are prone to
  western norms, particularly using trending words
  such as selfie, swag and hashtags.
• A smart way to increase brand popularity is by
  including these words in your outdoor hoarding
  design since almost everyone active on social
  media will be keen to such terms.
• This is must if your target segment is millenials
  and youngsters.

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Get your story straight

• Making your target customer segment realize the
  advantage of buying from you is very powerful.
• In order to do this effectively, you can take
  advice from some hoarding design services.
• Designing and creative advertising agency can
  ramp up the creativity of your advertising
  campaign.

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Keep is simple

• If the outdoor ad spaces like hoardings,
  cantilevers and gantries are on the highways or
  roads where traffic is usually moving fast, then
  the content on ad space should be readable within
  5 seconds.
• A lot of content on billboard / hoarding simply
  turns the campaign into dead investments as no
  one cares to notice all the points and read it.
• Remember, you only have 3 seconds to grab
  drivers attention on the road, this is where
  using thought-out marketing design strategies
  comes into play, as having a unique and
  non-cliché advertisementcan change brand
  recognition forever.

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Conclusion

• In a countries like India, it is important to
  maintain an elevated attentiveness throughout
  outdoor promotions like posters, banners and
  especially hoardings. When it comes to hoarding
  advertising there are many top outdoor
  advertising companies in India which makes it
  easier for the companies to reach a specific
  consumer group they sell their services and
  products to.