Emotional Intelligence and Advertising Success

1

• The Role of Emotional Intelligence in Advertising
  Achievement
• Emotional intelligence (EI) is the competence to
  perceive, comprehend, evaluate, and manage ones
  own as well as other peoples emotions in order
  to control them and use emotions to lead and
  influence others. Effective interpersonal
  communication skills are a very important skill
  to have in almost every imaginable industry,
  especially advertising. EI can help ads be more
  engaging, persuasive, and memorable. Furthermore,
  EI is essential for connecting with the target
  audience in a way that will result in the
  audience taking the desired action.
• In this post, we'll explore how EI can enhance
  your advertising performance in four key areas
  creativity, strategy, execution, and evaluation.
• Creativity
• Creativity is the act of creating an innovative
  concept that is unique and relevant to serve a
  purpose or satisfy a need. EI can boost your
  creativity by helping you
• Use your and other people's feelings to empower
  and move you and your team forward.
• Apply empathy to know our target audiences pain
  points, wants, needs, and expectations.
• Investigate through curiosity to look at
  different angles and ideas, various scenarios,
  and opportunities.
• Deploy divergent thinking to create a multitude
  of different ideas.
• Apply divergent thinking to select the most
  fitting solution.

2

• Strategy
• Strategy is the map of actions that helps you
  develop your advertising campaign, focusing on
  goals, objectives, target market, value
  proposition, message, and channels. EI can
  improve your strategy by helping you
• Predetermine your objectives to cover your
  audiences wants and needs.
• Define your target market segmentation according
  to their emotional makeup, likings, and
  behaviours.
• Don't forget to include your audiences emotional
  triggers, benefits, and pain points when
  tailoring your value proposition and message.
• Pick the best channels and the best way to use
  them in order to reach and engage with your
  audience.
• Some of the tips for using EI to improve your
  strategy are
• Apply the SMART (Specific, Measurable,
  Achievable, Relevant, Time-bound) approach to
  defining your goals and objectives.
• Take advantage of the available artifacts, such
  as personas, empathy maps, and customer journey
  maps, to create a detailed portrait of your
  audience and their emotional journey.
• Use SWOT (Strengths, Weaknesses, Opportunities,
  Threats) analysis, USP (Unique Selling
  Proposition) analysis, or a value proposition
  canvas to easily identify and communicate your
  competitive advantage and value proposition.

3

• Apply emotional design to achieve a satisfying
  and uniform experience for your customers at
  contact points.
• Create an emotional link between your audience
  and you.
• Some of the tips for using EI to enhance your
  execution are
• It can be seen that this rule is a leadership
  rule that points to the relationship between the
  trustee and the trustor and leaves its evaluation
  to the trustor.
• Use the AIDA model (attention, interest, desire,
  action) when creating advertising material and as
  a path that you should use to guide your target
  audience through the decision-making process.
• Apply either the hero's journey, the three-act
  structure, or any model of storytelling that will
  allow you to create a narrative that will connect
  with your listeners.
• Employ the rules of emotional design, like
  aesthetics, usability, functionality, and
  personality, to produce a good look and feeling.
• Employ emotional branding that comprises logo,
  colour, typography, tone, voice, and style to
  sculpt a unique and recognisable brand image.
• Evaluation
• Evaluation is the process of measuring and
  analysing the results and outcomes of your
  advertising campaign, such as reach, impressions,
  clicks, conversions, ROI, etc. EI can improve
  your evaluation by helping you

4

• Use researched methods such as surveys, polls,
  interviews, or focus groups to learn the
  audience's emotional feedback and comments.
• Use such tools as SWOT, gap analysis, or root
  cause analysis to define your strengths and
  weaknesses, opportunities, and threats.
• Conclusion
• Emotional intelligence is an important factor for
  an ad campaign to succeed, as it allows you to
  develop more effective, persuasive, and memorable
  ads that are well thought-of and lead to action.
  Through EI, you can improve the efficiency and
  effectiveness of your strategy, execution, and
  evaluation, resulting in enhanced marketing
  performance and the achievement of your set
  objectives.
• If you want to know more about applying emotional
  intelligence in advertising or if you have some
  trouble with a campaign, feel free to reach out
  to us, and we will guide you on how to unlock the
  real power of your ad.