Title: Tips for Successful Outdoor Advertising Campaigns (1)
1(No Transcript)
2Introduction
Approach your outdoor strategy with careful
planning and precision to ensure that you're
getting the most bang for your buck. We live in a
world that's ruled by smartphones and other
portable devices. billboard advertising companies
in Kerala.The average consumer's attention is
drawn to a small screen in front of them, not to
billboards and transit wraps. You have to break
into that valuable attention span.
3Make your outdoor tactics shareable
Approach your outdoor advertising as something
that will create a stir. People will see it,
record it, and share it on social media. It's not
a good use of your time and money if it doesn't
possess this quality.
4Spend your money on high-traffic sites
You might be tempted to buy cheaper units and
more of them, but it's far better to go with one
site that will get a million views rather than
five sites that will get 800,000.
5Look at the competition
Perhaps the best example of this comes from a
billboard by Audi. It simply said, "Your move,
BMW." Then BMW put up a billboard a week later
that said "Checkmate." You don't want to leave
yourself open to ridicule, so study the area and
select sites that won't pose a problem.
6Look at the competition
Perhaps the best example of this comes from a
billboard by Audi. It simply said, "Your move,
BMW." Then BMW put up a billboard a week later
that said "Checkmate." You don't want to leave
yourself open to ridicule, so study the area and
select sites that won't pose a problem.
7Conclusion
Outdoor advertising catches the eye for a second
or twoif you're lucky. top outdoor advertising
companies in Kerala You don't want to saturate
the ad with messages and calls to action. Keep it
simple and let a few words and stunning visuals
grab consumers' attention. Think of outdoor media
as a conversation starter. It's not there to
inform, but merely to intrigue.
8THANK YOU