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????????-????????? UaMaster

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Title: ????????-????????? UaMaster


1
?????????? ?????????? ? ????????? ????????
??????? ???????? ????????-?????????
UaMaster http//uamaster.com
_at_acekievua _at_uamaster
2
??? ? / UaMaster
  • ????????? ???????? ? ????????? ? 1999 ????
  • ??????? ???? (2008)
  • ????? ???? ?? ?? ??????? PRO??????? (2008)
  • ???? ???? ???????? BUBA (2008, 2009).
  • ????? ???????? ????????-?????????? ??????? (MMR,
    2009)
  • ????????????? ????????-??????? (?????)
  • ? 2004 ???? ?????????? ??? UaMaster (???? ????)
  • 300 ????????, 1000 ????????? ????????
  • ??????????? ??????????? ????????-????????? ?
    ???????
  • ?????? ????????-????????? ? ??????? (??????,
    2008)
  • Google adWords Qualified Company
  • Google Analytics Qualified Individual

3
UaMaster ???????? ??????? ? ??
? ?????? ??????
4
? ??? ?? ???????
  • ?????? ?????????? ?????????? ? ????????? ????????
    ????? ??? ?????? ???????
  • ??? ???????????????? ?????????? ???????? ?
    ???????????
  • ?????????? ?????????? ??????? ????? ????????????
    ??????????? ??????????????? ????
  • ??? ?????? ? ??????????? ????????

5
  • ?? ?????? ???? ?? ????? ? ???????
  • ? ????????????

6
  • ????????????? ?????????? ?????, ???????
    ??????????? ?????????? ? ???? ? ?????????, ?
    ???????, ?????? ????????, ???????? ?????? ????? ?
    ???????, ????? ??????? ? ?????????
    ??????-???????.

???? ?????, ???????????? ?????? ?????????? Google
(?????? 2010 ?, ???????? The Wall Street Journal)
7
  • ???????????, ?? ?????????, ??? ????? ? ?????
    ?????????

8
??? ?????? ???? ? ??????????
  • 95 - ?????????? ??????????? ??????
  • 93 - ?????????? ????????? ???????
  • 87 - ???????? ????? ?????????? ????? (55 -
    ?????????)
  • 57 - ?????????? ???????????
  • - ?? ????, ??? ??? ? ?????. ???????? inMind.

9
?????????? ? ?????
  • 95 - ?????????? ??????????? ??????
  • 93 - ?????????? ????????? ???????
  • 87 - ???????? ????? ?????????? ????? (55 -
    ?????????)
  • 57 - ?????????? ???????????
  • - ?? ????, ??? ??? ? ?????. ???????? inMind.

10
????? ? ????
  • ????????? 21 ????????????? ???? ?????????? ?
    ??????? ? ??????? ? ?????????.

11
???????? ??? ???????
  • 70 ??????????? ??????, ? ?????????? ???????
    ??????????? ? ????????, ??????? ? ?????????.
  • 80 ???????????, ??? ?????????? ?????? ??????
    ?????????????? ?????? ?? ?????? ??????????? ?
    ?????????. (???????? Deloitte Touche Agen?y)

????? ???????????
???????
12
?????? ??????????????
  • ?????? AIDA. ??????? AISCEAS.
  • Attention
  • Interest
  • Search
  • Comparison
  • Examination
  • Action
  • Share

13
Like Share
  • 25 ????????-????????????? ???????? ??????
    ??????????? ??? ?????? ? ?????, ??????? ???
    ????????.
  • 32 ????????, ??? ??? ????????? ? ????
    ??????????? ? ????????? ???????.
  • ?? ?????? The Pew Research Center ???? 2010

14
????????
  • ??? ???? ???????? ???????????? ? ???????
    ??????????? ?????? ? ????????? ???????? ??
    ?????????? ??????, ??????????? ? ??????,
    ???????????????? ?? ????????????, ?????? ???
    ??????.
  • ?????????? ???????? ?? ???????? ?????????
    ????????? ? ???????????
  • ???, ??? ?????? 12/40
  • ?????, ????? ?????? 17/40
  • ????????, ???????? ?????? 14/40
  • ? ?????? ???????????? ???? ??????????? ?????? 2
    ???????? ????????? ??????? Yandex.ru

15
(No Transcript)
16
???? ???????!
?????????? ?????????? ? ????????? ????????
(Search engine reputation management, SERM) 
???????? ???, ???????????? ?? ??????????
?????????? ??????? ?? ?????? ????????? ?????? ?
?????? ?? ?????????????? ??? ????????????
????????.
17
????? ????????
  • ??????? ???????? ?????????? ??????? ? ????????
    ??? ???????? ??????? ?? ????????? ????????? (?
    ??????? ????????)
  • 1. ?????????? ???????? ???????? ??? ???????.
  • 2. ?????? ? ??????????? ???????? ? ?????????????.
  • 3. ?????????? ?????????? ? ????????? ????????.

18
???????? ???????
  • ??????? ???-???????? ?????? ????????? ???????,
    ?? ??????? ????????/?????/?????? ?????????? ?
    ????????????? ?????, ?????????? ??????????
    ?????????? ? ????????. ???????? ???????????? ?
    ???????? ????????.
  • ??????????? ???-???????? ?????? ?????????
    ??????? Google.com.ua, ?? ???????
    ????????/?????/?????? ?? ??????????, ???? ??
    ??????????? ?? ???? ? ??????? ??????????/????????/
    ???????? ? ??????????? ?????????.
  • ??????? ???-???????? ?????? ????????? ???????,
    ?? ??????? ????????/?????/?????? ?????????? ?
    ?????????? ?????????, ?????????? ??????????
    ?????? ? ?????? ????????????????
    ????????/?????/??????.

19
???? ????
  • ?????????????? ????? ??????? ?? ????????
    ????????? (????????, ??????????), ?, ??? ???????,
    ???????? ? ???? ???? ??? ??? ???????? ??????????
    ??????????
  • ???????????????? ???????? ????????? ?? ?????????
    ? ?????????????? ????????.
  • ??????????? ?? ?????? ???. ?????, ???????,
    ???????? ???????????, ?????????? ????????.
  • ???????????????? ????? ??????????? ? ??????????
    ???????????? ?????????????? ?????????? ??????? ?
    ???????/????????/?????? ? ????????? ???????,
    ??????, ????????-???????????.

20
????????????? ??????
?????? ?????? ????????? ??????
???????????? ?????? ????????
???????????? ?????????
?????????????? ??????????????
??????????? ????????-???????
??????????????? ??????-????
??????????????? ???????
?????????
?????????
????????-???????
?????????????
21
???????
  • ???????? ????????, ??????, ?????? ??? ??????
  • ????????? ???????? ????????? ????????
    ????????/??????/?????? (?? ?????? ??????, ??????
    ????????????)
  • ?????????????? ????????/?????/?????? ?????? ?
    ??????????????? ????????.
  • ???????????? ?????????????? ????? ???????,
    ????? ??????????, ????? ????????
  • ??? ????????????? ? ???-?????????? ????????
  • ????????????? ?????? ???????

22
??????????????
  • ?????-?????? (???????, ????????) ???????? ?????
    ?? ????? ??????? ???????????? ??? ????????????
    ?????????? ??????? ?? ??????? ???????????
    ????????? ??????. ?????? ??????????? ??
    ?????????? ?/??? ???????????? ????????-???.
    ???????????? ????? ????? ?????? ??????????
    ??????????? ? ????? ?????? ???????????.
  • ????? ???????????? ??? ???????? ??? ?????????
    ?????????? ??????? ??? ??????????? ????????? ?
    ????????. ??????? ?? ??????????? ?? ?????.
    ???????????? ?????????? ??????.
  • ???? ?? ???????, ??? ? ?????, ???? ???????????
    ?????????????? ?????????? ? ????????????? ?????
    ???????. ????? ?? ?????????????? ??? ??????
    ????????? ?????????.
  • Link mangement ???????????? ??? ???????????
    ??? ???????????? ? ????????? ??????? ???????????
    ??? ???????????? ??????????.

23
????????? ???????
  • 10?10
  • (??? ????, ????? ???????? ???? ?????? ????????
    ? ??????????, ????? ?????? ?????????? ???????
    ?????????? ?? 10 ????????? ??????)

24
Social Media Press Release
25
???????? ??????
  • 1. ???? ?????????? ?????? ?? ????? ??? ?????
    ?????????, ? ????????? ??????? ????? ????????????
    ? ??????????? ????????, ????? ??? ???????
    ??????????? ??? ???? ?? ????????? ??? ?
    ?????????????? (robots.txt)
  • ?? ????????? ??????, ??? ???? ??? ??????????, ???
    ? ?????????? ?????? ?? ?????? ?????????, ???
    ?????? ????????? ????? ????????? ??? ??????? ?
    ??????????? ????????.
  • ?? ????????? ???????????? ??? ????????????
    ?????????? ?????? ? ????? ????????.

26
????
  • ?????? ????????? ????????
  • ?????????? ???????? ? ?????? 12
  • ?????? ?????????? ????? 03.05.10-01.08.10
  • ???????? ?????????? ???????

(?????????? ?????????? ?????????? ?????? ?? ????
????????)
27
???????
  • ----- ?????????
  • ????????? ???????? ------
  • ???????? -----
  • ?? -----
  • ????????? -----
  • ?? -----
  • ???????? ???????? -----
  • ?? ----- ????????
  • ?? ----- ????????
  • ?? ----- ?????? ????????
  • ?? ----- ??????

28
????????
29
??????? ??????????
  • ????? ?????????? ? ?????? SERM ???????
    ??????????????, ???? ? ???????? ??????, ??
    ??????? ????????? ?????????? ??????.
  • ??? ???????, ??????????? ????? ?????????? ?????
    3 ??????
  • ? ??????????? ??????? ?????????? ?????????????
    100 ??????? ??????? ??????????? ??????, ????????
    ???????????????? 90-95 ????????

30
(No Transcript)
31
?????????? ????? ??????!
  • ???? ? ??????? 72 ????? ????? ????????? ????????
    ??????? ?? ??????????? ??????? ????????, ?????
    ???????????? ?????????? ??????, ?? ?????, ??????
    ? ??????? ???, ??? ???? ??????? ? ???????, -
    ????? ??????? ??????????
  • ???????????? ? ???, 2000 ?.

32
????? ??????
  • ?????????, ??? ? ??? ????? ? ??????, Google ?
    ??????.?????? http//monitorix.biz/
  • ??????? ?????????? ?????????? ???????
  • ??????? ?????????? ???????? ????? ????????,
    ??????? ?? ?????????? ? ????????? ?? ????????? 30
    ????. ??????? ?? ??? ????????? ? ????????????
  • ????????? ??? ?????????? ???????? ? ???????????!
  • ????? ??????? ?????? ?? info_at_uamaster.com

33
  • ?????!
  • ??? ?????? ?? ?????????? ????????????? ?????
    ??????????? ??????? ??? ????????? ???????????
    ?????????!
  • ???????? ?? info_at_uamaster.com - ???? ??? ??????
    ?? ??????????? ??????? ??? ???? ??? ?????? ??
    ????????? ??????????? ? ???? ???????????
    ???????? ? ????.

34
??????? ?? ????????! ??????? ???????????.
050.386.25.29 ? ????????eugen_at_uamaster.com ???
???? ? ??????? http//ace.kiev.ua????????-?????
???? UaMaster- ??????????? ???????? ?
????????- ??????? ? ????????- SEO (?????????
???????????)- SMM (??????????? ? ???.
?????)http//uamaster.com
_at_acekievua _at_uamaster
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