InverstorTech - PowerPoint PPT Presentation

Title: InverstorTech


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InverstorTech

• Hadas Mendes

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Last Few years
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What was missing? - BackWeb

• Market analysis
• Product defects (bugs)
• Higher costs
• Poor Timing (and positioning on time)
• Poor Sales training
• Poor cross functional approach

and the list is long...
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Where do we want to see ourselves in few years?

• Founders of new technology companies, which
  provide sophisticated solutions for the personal
  and business use, which manage to keep a superior
  advantage on competitors and profit its
  shareholders

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Goals

• Discover of unique superior idea for startup
  companies every 5 years
• Build a new product prototype within 1.5 years
  after the discovery process
• ROI of 2 years after development starts
• Obtain a 95 customer satisfaction

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Goals Cont.

• Increase Shareholder/Investors value by 20 each
  year after the first year in the market
• Shorten the investor search of new products to 6
  months
• Build a stable profile of inventions (to
  different market segments)

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Strategy - Ideas

• Continues searching for new discoveries
• Continue searching for feature improvement and
  feature revisions for current products

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Strategy - Marketing

• Keep assessing the Information Technology market
  and its changing needs
• Clear market orientation with voice of the
  customer built in, when developing the prototype
  as well as the product itself and during the
  market launch
• Continue searching for market leverage of
  existing products and on-the-way inventions
• Provide an accurate economical research on the
  product attractiveness in the early stages of
  discovery

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Strategy - Development

• International information and design
• Quick prototype for every new product suggestion
  and test it with selected customers around the
  world
• Emphasis for quality execution during the whole
  new product process
• Proper launch plan for the new product is
  developed during the development process
• Test prototype in house before launching the
  product
• Pilot launch to the new product

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Strategy - Other

• Obtain and updating a business analysis
• Build a strong Go/No Go points in the new
  Product process
• Fast-Paces parallel processing during the new
  Product process
• Cross Functional Team approach
• Build a well defined investor relationships

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Initial Criteria

• Products needs to be IT related
• The estimated startup investment shouldnt cost
  more than 2M dollars
• The prototype as well as the initial market
  research needs to be able to be developed within
  2 years of part time of team work
• Product should be followed the current business
  portfolio

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Initial Criteria Cont.

• Product should be target to an existing and
  attractive market
• At least one current company team member should
  be familiar with the target market the technology
  required for development
• Product should offer added value that does not
  exist currently in the market
• Product has an interest for investors

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Stage Gate Process
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From Discovery to Stage 1
Gate 1
Discovery
Brainstorming Idea Capture Scenario
Generation Technology development direction
Is it IT related? What is the estimate
investment? How long would it take to develop the
first prototype? How does the product go with the
team portfolio? Is there anyone in the team
familiar with the market? Is there any added
value to the market? How attractive is the market
for the product?
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From Scoping to Stage 2
Gate 2
Stage 1 Scoping
Gentle Screen Preliminary market assessment
(attractiveness potential) Preliminary
technical assessment (How long? What is
required? Do we have the resources?) Legal
patent and trademark Preliminary business and
financial assessment Internet search,
Interviews, Consulting and Research firms
Should we take the technical risk? Can we handle
the requirements? Can we find investors?
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Build Business Case
Stage 2 Build Business Case

• Build Product definition (user needs and wants
  study, benefits, features, attributes)
• Competitive analysis (Do we have any? What is our
  added value?)
• Deep market analysis (size, trends, segmentation,
  positioning)
• Full technical assessment
• Concept testing
• Prototype development
• Build business plan

• Build an optional RD/Marketing teams
• Investors Screening

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From Business Case to Stage 3
Stage 2 Build Business Case
If couldnt find investors Go back to the
business plan and try to update it Reassess the
market, the technology, the idea why no one
wants to invest? Should we try to re-build the
plan and perform another investor round?
Gate 3
Re-Assessment
First - Decision if we should go forward with the
product Second - Looking for investors
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From Development to Stage 4
Gate 4
Stage 3 Development
Fast-Paces parallel processing (RD,
marketing) Build a working model Design and
perform customer tests Build the product itself
while following critical checkpoints In house
QA Start building market launch plan Update
financial analysis
Review the product development (Do we have
quality execution? Did we follow the
requirements and definitions?) How do we stand
with the financial perspective? Should we look
for more investors?
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From Testing and Validation to Stage 5
Gate 5
Stage 4 Testing and Validation
Review test (QA Market) results Review
financial position
Field trials, Beta tests, final quality
tests Market tests Financial analysis
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From Testing and Validation to Stage 5
Stage 5 Launch
Post Launch Review
Financial review with and without the investors
(cost profits) Portfolio review What was learnt?
How can we improve it?
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Next Steps

• Invest time in the Stage Gate process
• Make changes if needed
• Make sure that the team understand it
• Define requirements
• Task force Are we missing critical team member
  to start the process?
• Assess the available time - How many hours can we
  spend on the product? How many hours can we spend
  in each stage?
• Make some more changes to the process if needed
  by requirements

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Next Steps

• Detailed design of the process
• - Lets make sure that we dont fall to the same
  mistakes!
• Assign a process manager
• Start brainstorming for new product
• - Good Luck!

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Questions?
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The End