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Bravuris 4x4
Agenda
Brand 4x4 market Technical highlights Product
launch
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Brand
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Bravuris 4x4
BrandHistory
1924 Manufacture of Wellington boots in
Czechoslovakia under the name Bata
1934 Start of tyre production for the company's
own fleet of vehicles, because of the high
cost of importing tyres
1945 Bata, Rubena and Mitas, the three leading
Czech tyre manufacturers, merge to form the
BARUM company
1967 The first radial tyres are produced in Zlín
1972 Start of production at the new tyre plant
in Otrokovice
1992 Barum Otrokovice and Continental AG form
the joint venture 'Barum Continental s.r.o.'
1997 Barum tyres are actively sold throughout
Western Europe
2004 The brand begins to expand internationally
outside Europe
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Bravuris 4x4
BrandOrigins of the name
The name Barum was created in 1945 through the
merger of the three largestCzech tyre
manufacturers.
RUBENA
BATA
MITAS
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Bravuris 4x4
BrandPhilosophy
Barum tyres were developed specifically for high
mileage performance, combined with very balanced
driving characteristics. The attractive purchase
price is achieved through extremely efficient
high-tech tyre production in one of Europe's most
modern factories. The outstanding balance
between price and performance is what gives the
Barum brand its strong and expanding market
position in the budget segment. The brand
claim summarises this philosophy in a clear
statement 'Good tyres. Good deal.'
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Bravuris 4x4
BrandTarget group
With good tyres at an attractive price, Barum
appeals to a steadily increasing target group
looking for good quality and economy - Smart
Shoppers.
Quality shoppers quality-orientated
Barum target group
Smart Shoppers price/performance- orientated
Bargain hunters price-orientated
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4x4 market
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Bravuris 4x4
4x4 marketUse of Sport Utility Vehicles
Bravuris The ideal tyre for driving on the road
and in light off-road conditions.
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Road
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Light off-road conditions
Harsh off-road conditions
As 96 of all SUVs are never used in harsh
off-road conditions, the Bravuris 4x4 offers
the best performance for the majority of SUV
drivers.
Road and light off-road conditions 96
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Harsh off-road conditions
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Bravuris 4x4
4x4 marketApplication area
Application area - roads / motorways
On the road 80
Off-road 20
20 80
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Technical highlights
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Bravuris 4x4
Technical highlightsBraking
Large sturdy tread blocks in the shoulder Latest
tread compound for best grip in the wet
High stiffness with improved support for the
tread blockswhen braking Better interlocking
with the road surface
High safety and short braking distance on wet and
dryroads
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Bravuris 4x4
Technical highlightsNoise and comfort
Different numbers of tread blocks in the shoulder
andcentral section Optimum subdivision of the
tread blocks through sipes
The peaks in the noise ranges of the tyre
shoulder andcentre are at different frequencies,
keeping the total noise low Optimised layout
of sipes to smooth out noise peaks
Increased driving comfort No annoying tyre noises
when travelling
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Bravuris 4x4
Technical highlightsAquaplaning
4 wide circumferential grooves in the tread, plus
open lateral shoulder grooves Large volume of
grooves in the tread centre
The water remaining on the wet road is
efficiently channelled away to the side and the
front Any residual water is picked up by the tread
Very effective protection from aquaplaning on
straight roads and particularly in bends
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Bravuris 4x4
Technical highlightsMileage performance
Extra-flat tyre contour Optimised tread blocks
for even stiffness Wear-resistant tread compound
Even ground pressure distribution without peaks
in load Reduced slip in the ground
contact patch Even, low tread wear
High mileage performance, long service life
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Bravuris 4x4
Technical highlightsHandling
Sturdy tyre design Tread compound with high grip
potentialstiff tread pattern
The tyre responds immediately to steering
movements,whilst still remaining good-natured in
its handling
High safety during critical steering manoeuvres
on wetand dry roads
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Bravuris 4x4
Technical highlightsTread Wear Indicator
The S-TWI indicates a remaining tread depth of 3
mm. To maintain safety in the wet (and avoid
aquaplaning), tyres should be changed when the
remaining tread depth is down to 3 mm. If the
tyre is worn down to the S-TWI, this is a clear
sign that the tyre should be changed. Please
note This summer TWI (S-TWI) is in addition to
the TWI specified by law.
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Bravuris 4x4
Technical highlightsSidewall design
Brand with logo
Website address
Technicalinformation
Safety notice
Speed Symbol
Product name
Size
Combined noise andwet grip certification
DOT identification
UTQG ratings
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Bravuris 4x4
Technical highlightsPerformance comparison with
competitors
Braking on dry roads
90 70 50
100
Mileage performance
Braking on wet roads
Traction - sand
Longitudinal aquaplaning
Bravuris 4x4 ( 100)
Lateral aquaplaning
Traction - grass, wet
Competitor 1
Competitor 2
Rolling resistance
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Bravuris 4x4
Technical highlightsSummary
Extra-flat tyre contouroptimised tread
blockswear-resistant tread compound
High mileage performance, long service life
Even ground pressure distribution, reduced
slip,even, low tread wear
High safety during critical steering manoeuvres,
plus short braking distances on wet and dry roads
Large, sturdy tread blocks in the shoulder tread
compound with high grip potentialstiff tyre
design
High tread block stiffnessBetter interlocking
with the road surface
Different numbers of tread blocks in the shoulder
and central sectionoptimised sipe arrangement
A comfortable ride,no annoying tyre noise
Low tyre noisenoise peaks are smoothed out
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Product launch
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Bravuris 4x4
Product launchSize range
Size range
SERIES
Size range
SERIES
215/65R16 98H TL Bravuris 4x4
65
205/80R16 104T TL XL Bravuris 4x4
80
255/65R16 109H TL Bravuris 4x4
75
235/75R15 109T TL XL Bravuris 4x4
235/65R17 108V TL XL FR Bravuris 4x4
245/75R15C 109/107T Bravuris 4x4
185/75R16 92T TL Bravuris 4x4
235/60R16 100H TL Bravuris 4x4
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225/75R16 104T TL FR Bravuris 4x4
235/60R18 107V TL XL FR Bravuris 4x4
205/70R15 96T TL Bravuris 4x4
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255/55R18 109V TL XL FR Bravuris 4x4
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265/70R15 112H TL Bravuris 4x4
31X10.50R15LT 109S TL FR Bravuris 4x4
Inch size
215/70R16 100H TL Bravuris 4x4
225/70R16 102H TL Bravuris 4x4
235/70R16 106H TL Bravuris 4x4
245/70R16 107H TL Bravuris 4x4
265/70R16 112H TL Bravuris 4x4
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Bravuris 4x4
Product launchDimensions, market launch,
availability
Market coverage
Dimensions
Nominal tyre width185 - 265 mm
66 theoretical market coverage in the 4x4
summer segment (replacement) Speed Indices S-V
Series80 55
Rim diameter (in inches)15" 18"
Availability
18 sizes May July 2011)
Speed Symbols S / T / H / V
No. of items 19
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Bravuris 4x4
Product launchSizes / Vehicles
205/80R16 104T TL XL Bravuris 4x4 Ford Ranger, LR
Defender, Mitsubishi L200, Toyota Hilux
205/70R15 96T TL Bravuris 4x4 Lada Niva (new
model), Honda CR-V / HR-V, Kia Sportage,LR
Freelander, Suzuki Vitara
235/75R15 109T TL XL Bravuris 4x4 Chrysler Jeep
Cherokee, Hyundai Galloper / Terracan,Mitsubishi
L200, Nissan Terrano, Nissan Pickup
265/70R15 112H TL Bravuris 4x4 Hyundai Galloper,
LR Defender, MB G-Klasse,Mitsubishi Pajero,
Nissan Patrol, Opel Frontera, Toyota Land Cruiser
245/75R15C 109/107T Bravuris 4x4 Toyota Hilux,
Mazda Drifter, Ford Ranger
215/70R16 100H TL Bravuris 4x4 Citroen C-Crosser,
Mitsubishi Outlander, Opel Antara,Peugeot 4007,
Suzuki (Grand) Vitara, Toyota RAV-4
185/75R16 92T TL Bravuris 4x4 Lada Niva (old
model)
225/70R16 102H TL Bravuris 4x4 Jeep Wrangler,
Hyundai Santa Fé, LR Defender, Mazda
Tribute,Mitsubishi L200, Suzuki Grand Vitara,
Toyota Hilux, Volvo XC90
225/75R16 104T TL FR Bravuris 4x4 Jeep Cherokee,
Isuzu Trooper, Kia Sorento, LR Defender,MB
M-Klasse, Mitsubishi Pajero / L200
235/70R16 106H TL Bravuris 4x4 Jeep Cherokee, LR
Defender / Discovery II, Mazda Tribute,Nissan
Pathfinder / Terrano II, VW Touareg
Sizes to be introduced in 2011
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Bravuris 4x4
Product launchSizes / Vehicles
245/70R16 107H TL Bravuris 4x4 Jeep Grand
Cherokee, Kia Sorento, Mitsubishi Pajero
Sport,Nissan Pathfinder, Opel Frontera, VW
Touareg
235/60R16 100H TL Bravuris 4x4 Toyota RAV-4,
Suzuki Grand Vitara, Hyundai Tucson
265/70R16 112H TL Bravuris 4x4 MB G-Klasse,
Mitsubishi Pajero / L200, Nissan Patrol,Toyota
Land Cruiser
235/60R18 107V TL XL FR Bravuris 4x4 Audi Q5 /
Q7, Hyundai Santa Fé, LR Freelander 2, Nissan
Murano,Volvo XC90, VW Touareg
215/65R16 98H TL Bravuris 4x4 Honda CR-V, Kia
Sportage, LR Freelander, Mitsubishi
Pajero,Nissan Qashqai / X-trail, Suzuki Vitara,
VW Tiguan
255/55R18 109V TL XL FR Bravuris 4x4 Audi Q7, BMW
X5, Kia Sorento, LR Discovery II /Range Rover
Sport, MB M-Klasse, Porsche Cayenne, VW Touareg
255/65R16 109H TL Bravuris 4x4 LR Discovery, MB
G-Klasse, Nissan Pathfinder, Toyota Hilux
31X10.50R15LT 109S TL FR Bravuris 4x4 Mitsubishi
L200, Jeep Wrangler / Grand Cherokee, Ford
Explorer,Hyundai Santa Fé
235/65R17 108V TL XL FR Bravuris 4x4 Audi Q5, BMW
X5, Jeep Cherokee, Hyundai Santa Fé,LR
Freelander / Range Rover Sport, MB
M-Klasse,Porsche Cayenne, Volvo XC90 / XC60, VW
Touareg
Sizes to be introduced in 2011
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THANK - YOU FOR YOUR ATTENTION!
Bravuris 4x4
Monti Tire LLC