Traditional Knowledge Commercialization -

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Traditional Knowledge Commercialization -
Benefit Sharing
Y. Venkateswara Rao Dabur Research Foundation
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Overview
? Traditional Knowledge ? What can be
commercialized? ? Why Commercialization? ?
Commercialization - process of
commercialization ? Benefit sharing - What
is already existing ? What needs to be done?
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Traditional Knowledge

• Traditional Knowledge generally resides in the
  books and also in peoples mind
• Traditional practices can only meet the
  requirements of limited population
• In certain cases valuable knowledge is present
  in remote areas without being utilized

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What can be commercialized?

• Practices (e.g. Panchakarma)
• Knowledge (e.g. may in the form of books)
• Treatment practices
• Products
• - Prepared by Practitioners
• - Prepared by Industry

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Why Commercialization?

• To make Traditional Knowledge its benefits
  available to large section of the society
• To convert tacit knowledge to explicit
  knowledge
• To be a global player

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Commercialization

• Commercialization to be effective we need to
  understand
• Consumer angle
• - needs and demands
• Steps involved in product development
• How to compete globally
• Wedding of new technologies with traditional
  systems / Processes

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Commercialization

• Consumer angle
• Understand consumer needs and demands
• Consumer concerns about commercialization of
  Traditional Knowledge

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Commercialization

• Steps involved in Product development
• Screening of ideas / traditional concepts
• Concept testing
• Raw material source / Product feasibility
• Formulation development and standardization
• Product testing / Market Research
• Clinical study
• Regulatory requirements
• Launching

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Commercialization

• Concept testing
• To understand the consumer needs demands
• To test the concept feasibility
• Also to understand the consumer concerns

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Commercialization
Value addition Raw material - Identification
of raw material - Raw material source -
Standardization of Raw material - Development
of appropriate dosage forms - Assessment of its
stability - Development of quality parameters
in the finished product - Generating efficacy
safety data
Finished Product
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Commercialization

• Product testing
• It is important
• To understand product characteristics
• To understand product preference
• Enable to improve product

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Commercialization

• Clinical studies
• Establishment of traditional claims through
  modern scientific methods
• Ensure the efficacy of the product
• To convince medical fraternity / consumer
• To meet the regulatory requirement

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Commercialization

• Market Launching
• Success rate of products (e.g.. Chyawanprash)
• Market competition
• Threat from copying / spurious products

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Benefit Sharing

• Various forms of benefit sharing
• Dissemination of traditional knowledge
• Improve the quality of life Social awareness
• Providing better health benefits to a common man
• Better procurement price
• Royalty sharing

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Benefit sharing

• Improve the quality of life
• Case Study cultivation of medicinal plants
  initiative taken by Dabur Nepal
• Objectives of the study
• To conserve and propagate the threatened
  valuable medicinal plants for socio-economic
  development
• To develop an infrastructure for the management,
  marketing and distribution of threatened
  valuable medicinal plants through coordinating
  the individual enterprises, organizations and
  industries involved in production, use and
  trading of medicinal plants

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Benefit sharing - Case Study

• Study design
• Semi-structured in-depth interviews
• Assessment of children, number of visits to the
  doctor or hospital, perceived health benefits

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Benefit sharing - case study

• Summary of findings
• The level of awareness about sustainable usage
  is very encouraging
• Improvement in the house-hold income
• Improvement in the personal and family health
• More financial security
• Improved nutritional status and education of
  children

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Benefit sharing - Procurement

• Procurement of Amla
• Procurement from small scale industries
• Girijan societies - honey procurement

Tribals
M.P Govt. Initiative
Trader/Industry
Forest Corporation
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Benefit sharing - clinical studies

• Clinical studies
• Establishment of traditional claims through
  modern scientific studies e.g. Chyawanprash
• Dissemination of clinical knowledge to the public

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Benefit sharing - health benefits

• Improvement in the quality of products
• Improve the quality of life
• Development of new molecules like Taxol
  through Eco-friendly technology

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Benefit sharing - royalty sharing

• ? Arogyapacha Case
• Initial lead obtained from Kani tribes
• TBGRI developed the technology
• Commercialized to a pharmaceutical firm
• ? Problems in the agreement

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What needs to be done?

• Incentives to cultivation of medicinal plants
• Promoting cultivation and sustainable usage -
  promoting industry
• Definite Government policy towards royalty
  sharing
• Increasing awareness among rural population
  about raw material procurement and distribution

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Thanks!