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A data management platform (DMP) acts as a centralized hub for all things data. It finds, stores, and analyzes every form of information from any source, enabling marketing professionals to develop accurate consumer insights quickly and effectively.

What is DMP? How a DMP works? What are the benefits of using DMP? How investing in a DMP will benefit a brand? We have covered it for you.

With mobile becoming the predominant data source, mobile data management platforms that offer the ability to integrate data from mobile and web are gaining increasing prominence among marketers and publishers.

DMP manager, with advanced analytics to collect valuable data for enhanced campaigning activities. Imperative platform to amplify your revenue.

Mobile Data platforms are the solution as they integrate different data sets to provide answers to audience behaviors that drive successful ad campaigns

Mobile Data platforms are the solution as they integrate different data sets to provide answers to audience behaviors that drive successful ad campaigns.

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DMP is a data driven marketing which serves as a unifying platform to collect, organize and activate all type of audience data from any source which may be from online, offline, mobile and beyond.

Global Data Management Platform (DMP) Market size is forecast to reach $2,760 million by 2025, estimated to grow at a CAGR of 12.69% during 2020-2025. The growing need to collect data from the sources such as CRM data, POS data, Mobile web & Apps, social network, web analytics tools and others are driving the data management platform market.

CDP vs. DMP - The primary difference between platforms is the kind of data it uses. Let us now understand each of these differences in detail to finally conclude regarding the platform to invest in.

Global Data Management Platform (DMP) Market size is forecast to reach $2.9 billion by 2026, estimated to grow at a CAGR of 12.2% during 2021-2026.

Global Data Management Platform (DMP) Market size is forecast to reach $2.9 billion by 2026, estimated to grow at a CAGR of 12.2% during 2021-2026.

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DMP enables the publishers to capture the first party audience data and enrich it with the additional audience insight which allows the publisher to increase CPMs for both the direct sold and programmatic inventory.

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