What are emerging mobile data platforms?

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WHAT ARE EMERGING MOBILE DATA PLATFORMS
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Data is going to be central to the way a company
markets its products in the future. Paid social
promotions are becoming key weapons as marketers
try to break through the clutter of social feeds
to reach their target audience. Facebooks
increasing revenue from paid ads is a good case
in point to demonstrate the growing importance of
paid social promotions in drawing consumer
attention to their product. Paid social
promotions are based on data as marketers use
data derived from first and third party sources
to identify, segment and profile their target
audience. Data analysis provides marketers with
audience context to drive their social marketing
campaigns, which is why greater the data, the
more opportunity they have to know their audience
which in turn can drive greater audience
engagement with their social marketing campaign.
Since most data consumption is taking place
through mobile devices, managing mobile data has
assumed the most significance.
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But how do you marry different sets of data to
create a unified audience profile? Mobile Data
platforms are the solution as they integrate
different data sets to provide answers to
audience behaviors that drive successful ad
campaigns. While DMP as a concept is relatively
new, there are many emerging platforms that are
slowly gaining traction. We have listed some of
the best emerging mobile data platforms. Lotame
is an emerging data management platform (DMP)
that integrates and decomposes audience data to
enable agencies, publishers and marketers to
achieve effective marketing, product and business
decisions. By collecting first party data from
across applications, sites and campaigns and
integrating it with insights and observations
from other internal sources like email or CRM
data as well external third party sources, the
Lotame DMP uses advanced rule based data
collection to capture even the most granular data
points to enable marketers to build a robust
wholesome audience profile. The platform allows
clients to find prospective clients that mirror
the behavior of existing customers, know more
about existing customers and plan and execute
social marketing campaigns accessible across
multiple devices targeting their unique audience
segment.
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AudienceArchitect from The Mobile Majority is
another emerging mobile data platform that has
the capacity to integrate and analyze trillions
of first party and proprietary data to enable
marketers, agencies and publishers to choose from
an entire suite of options regarding audience
targeting for campaigns.  AudienceArchitect combi
nes its own proprietary database containing
billions of records of consumer interactions with
external data sources including first, second and
third party data sources to provide real time
audience data to optimize marketing campaign
experience. A more technologically advanced next
gen mobile data platform, Kruxs analytics driven
tool synthesizes  data from different sources
into a single view as well as helps businesses
increase revenue by providing valuable insights
tailored to individual customer segments. Krux
intelligence based software delivers highly
granular personalized data that enable marketers
to provide game changing customer
experience. The mobile data platform is getting
increasingly crowded as the demand for
DMPs continues to rise and we are sure there will
be many more platforms to look out for in the
future.
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Thank you

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